Sales Marketing

Peter E. Gordy

*** ********* ***** ** . *******, Georgia . 404-***-**** . *******@***.***

SENIOR COMMUNICATIONS PROFESSIONAL

A personable, dynamic, and highly organized individual with

exceptional creative skills and a record of exceeding company goals.

Nationally recognized for his comprehensive communications expertise,

ability to generate big ideas, capacity to work in any industry, and

ability to excel in a fast-paced environment while managing and mentoring.

CORE COMPETENTICES

. Excellent writer in all media .

Social media

. Branding and brand architecture . Employee Engagement

. Advertising & Public Relations . Promotions & Trade

Shows

. Project Management . Experienced spokesman

CAREER HIGHLIGHTS

. Remade financial services firm. Increased business 26% in one

year.

Complete marketing communications makeover included new brand,

website, collateral and strategic

planning for future growth and expansion of services. While at

The Milestone Group.

. Created integrated marketing plan for 120-hospital chain that

increased outpatient usage 34% in six months.

Created, wrote, and produced all elements for national branding

communications programs.

Orchestrated PR and promotions, locally, in 10 markets for ER and

outpatient surgery.

While at Marketing Perspectives.

. Introduced New Urbanism/Smart Growth to the world through the

success of Seaside, Florida.

As the founder's voice, drove the branding, vision, and communications

for a new town. Positioned as a new concept, town gained international

fame, changing urban planning forever. On a shoestring, earned 20

million dollars in high-end media coverage in four years. In three

years the town was 10 years ahead of sales goals and prices had risen

40%. Award-winning website. While at Marketing Perspectives.

Launched long-haul truck line into the U.S. market. Sales up $17

million in two months.

Created brand architecture, wrote, and produced national multi-channel

introductory communications campaign. Included three-week, cross-

country promotion ended at a trade show. Developed comprehensive

dealer support, internal communications and PR. While at Marketing

Perspectives.

. Launched all-suites hotel concept, nationally. Tripled sales in 18

months.

Re-branded an apartment development company to become the world's

first all-suites hotels. Championed new brand, wrote marketing, and

public relations. Opened three new hotels. Company had the highest

occupancy of any hotel group in the country.

. Marketing communications and promotions for Fortune 100 companies:

Nabisco, Coca-Cola, Motorola, and McDonald's.

Peter E. Gordy . page two . *******@***.***

PROFESSIONAL EXPERIENCE

Consultant, Gordy & Fellows, Atlanta, GA 2008 -

present

Marketing communications for a diverse client base including real estate,

energy, tourism

and industrial.

Marketing Manager, Grayling Industries, Inc., Atlanta, GA

2007- 9/1/08

Championed all marketing and communications efforts for an international

industrial packaging

firm. Wrote and produced collateral, trade shows, media relations, sales

support.

. Took Grayling from non-existent on the web to Top Ten on all

search engines.

. Championed company's first social networking efforts.

V-P of Marketing, The Milestone Group, Atlanta, GA 1996-

2007

Delivered comprehensive communications for clients in financial services,

healthcare, real estate, and business-to-business sectors. Wrote and

produced brand communications and fully integrated multi-channel marketing,

social networking and public relations programs.

. Sold nearly two billion dollars worth of limited partnerships in Class

'A' commercial real estate.

. Increased enrollment in MBA programs 18% in one year with new

campaign.

. Instituted first employee communications program for Seaside,

Florida.

. Introduced structural engineering firm to Atlanta market.

Became Number Two in three years.

Executive Creative Director, Atlanta Market Center, Atlanta, GA 1991-

1996

Directed efforts of 12-member in-house marketing agency for the nation's

largest trade show center for furniture, gifts and apparel. Created and

produced 11 comprehensive marketing campaigns each year for national and

international business-to-business customer base, managed advertising,

online, and publishing divisions. Championed internal communications.

. Reduced cost 31% by bringing all work inside. Branded new Gift Mart.

. Delivered 92% of all work under budget. Increased attendance 41%

in two years.

Partner, Marketing Perspectives, Atlanta, GA 1984-

1991

As communications head of the agency, wrote all branding and communications

work for clients. Clients included six different de novo banks, Western

Star Trucks (International), James River Corp., Seaside, Florida, and

Charter Medical. Created and produced local and national events. Produced

radio and TV commercials. Company sold to Bozell, Jacobs, Kenyon, &

Eckhardt.

. Opened six deNovo banks with multi-channel internal and

external communications programs.

. Earned two million dollars of free publicity in one month for

international truck manufacturer.

. Championed new communications for Seaside that resulted in 40%

increase in sales

in two years.

EDUCATION

BA, Journalism, University of Arkansas

CREATIVE & MARKETING EXCELLENCE AWARDS

6 ADDY Awards . Two National Home Builder Gold Awards

National columnist for ScrippsHoward, 1990-2000

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