Sales Management

JESUS UNZUETA, USC MBA

**** ******** ***

Home: 760-***-****

San Marcos, CA. 92078 *****.*******@*****.***

Mobile: 760-***-****

I am a proven leader able to focus on multiple areas of an organization. I

have a passion for building high-performance teams and for implementing

technology to improve efficiency and generate revenue. Core competencies

and strengths include:

Leadership & Mentoring Global High Performance Teams

Contract Negotiations

Corporate Strategy Cost Reduction

Process Development

Business System Implementation Corporate Communications

Platform Development

Technology Strategy and Execution Software-as-a-Service

Risk Management

Financial Planning & Analysis Cost-Benefit Analysis

Board interaction

LEADERSHIP EXPERIENCE

PLATETXT, INC.

Carlsbad, California

Founder

02/2009 - Present

I am currently focused on all aspects of platform development, business

strategy, product launch, customer acquisition, and SaaS/cloud

sustainability. PlateTXT is a leader in developing mobile publishing

platforms and proximity based advertising for publishers, municipalities,

and affinity groups managed in a SaaS model. The publishing platform has

business applications in the newspaper and magazine, tourism, conference

management, sports, social networking, mobile advertising, and event based

communications and marketing industries.

. Executive leader responsible for all operations of the organization

across multiple departments

. Developed a high-volume messaging platform and mobile apps for scaled

efficiently across multiple industries

. Defined competitive market segments for product development utilizing

platform

. Defined API structure that allows publishers to interact with mobile

platform without adding resources

. Introduced mobile advertising platform that allows affinity organizations

to compete in $12.6B industry

. Developed technology verticals, sales & marketing campaigns for

publishing, tourism, and entertainment industries

. Positioned platform and mobile applications for licensing opportunities

with open API structure

. Negotiated development, hosting, and maintenance contracts as a

percentage of revenue expense

. Implemented Salesforce.com to support national commission-only sales

force across multiple verticals

. Developed in-house system for tracking expenses, sales, commissions,

recurring payments,

. Managing Software as a Service in a cloud-computing model for business

and platform scalability

CONVERA, INC.

Carlsbad, California

VP Operations & Information Technology

01/2006 - 02/2009

I was brought on-board to focus on the corporation's transition from

enterprise products to an online vertical search services company. I

established a solid technology foundation by quickly articulating a vision

and generating cross-departmental objectives, which the business

capitalized on to drive contract signatures and production launches.

. Focused on developing and executing strategy for IT, Marketing, Product

Development, and Business Ops

. Implemented programs for Leadership Development and Succession Planning

. Renegotiated contracts to fund a CRM implementation across Sales,

Marketing, Customer Support, and Finance

. Business Owner of Global ERP and CRM system implementation

. Cultivated mentoring programs to encourage and define employee career

roadmaps

. Introduced governance teams to define IT strategy, prioritize application

implementations, and develop roadmaps

. Re-structured software license and maintenance processes for consistency

across direct, partner, and reseller sales

. Re-engineered processes to streamline communication and technical

handoffs between Sales, Program Managers,

and Engineering, which significantly reduced the implementation cycle

and sped-up revenue recognition

. Built a Product Management role for the ASP business to understand market

demand, customer communities,

product features and functionality to develop technology and product

roadmaps

. Reduced Customer Support and Engineering backlog by establishing cross-

department teams, implementing tiered

support model, improving communication processes, building technology

labs, and creating success metrics

JESUS UNZUETA, USC MBA

*****.*******@*****.*** Mobile: 760-***-****

. Identified core competencies of the organization and partnered with

external agencies to promote efficiency and

scalability in distribution, licensing, and datacenter management

. Identified the web services business segment and customer implementation

goals and processes defined by success

metrics, capacity utilization, contractual requirements, and revenue

targets

. Employ strong communication skills to align organization, garner buy-in,

define priorities, and develop roadmaps

. Highly effective communications and relationships with internal staff,

Board-of-Directors, and customers

MACROMEDIA, INC.

San Francisco, California

Sr. IT Director

01/2003 - 02/2006

As a member of the IT Executive Leadership Team, focused on achieving

organization stability and developing and implementing a two-year vision

for the organization. Actively contributed to the IT/Business Partners

alignment. Focus on contract negotiations, infrastructure architecture,

process and people development, and application deployment and availability

allowed Macromedia IT to more firmly establish itself and partner with

other business leaders. Skillfully renegotiated global voice telecom

resulting in a $3M operating expense reduction. Possess a strong work

ethic, good communication skills and a firm dedication to corporate and

team goals. These leadership capabilities forge loyalty, high morale, and

goal achievement within the organization.

. Strong leadership background in IT Applications and Operations focusing

on business partnerships

. Key participant on Macromedia's Internal Communications Team

. Member of leadership team responsible for implementing an applications

portfolio, including Oracle Financials

and HRIS, Onyx, SalesForce.com, and Macromedia.com (72 applications)

. Implemented HRIS processes and system for personnel goal and review

management, succession planning, e-survey,

360 multi-rater feedback, job competency library, and compensation

framework

. Reorganized an operational reporting team to create a business

intelligence group focused on data analysis and delivery of key metrics

to Marketing organization

. Established new data analysis tools and dashboards focused on future

business initiatives versus historical trends

. Built BI team chartered with data integration, integrity, and cross-

functional data dictionary for business data mining

. Facilitated historical conversions and financial close reporting

processes associated with ERP (Oracle) and SFA

(SalesForce.com) implementation and stabilization

. Deployed message-hub in BI architecture to decrease data latency,

improve scalability, and manage volume increases

. Implemented major Macromedia.com release that supported 2.5-2.8M daily

visits and 50-70K daily downloads

. Developed and built a global web-conferencing (Breeze) ASP

infrastructure model projected to be one of Macromedia's greatest

revenue generating opportunities

. Reduced operating expenses by $3M by renegotiating global voice/telecom

contracts and establishing a metered services department chargeback

model. These reductions funded a corporate ERP implementation.

. Designed, contracted, and established new datacenter with a 15 month ROI

while investing in new technologies for scalability, storage, network,

and implementing a utility based computing model

. Restructured organization model to have direct ownership for production

control, application availability, global support model, project

management, and technology planning

. Transitioned Operations into a business focused organization by defining

operational and business metrics aligned with departmental goals

communicated through IT balanced scorecard and KPIs

PEREGRINE SYSTEMS, INC.

San Diego, California

Director IT Operations

11/1997-01/2003

Senior member of the IT Leadership Team, ensuring system solutions were

aligned with business objectives. Successfully integrated 21 corporate

acquisitions while maintaining infrastructure growth and stability that

allowed Peregrine to execute business operations in a consistent and timely

manner. Led IT organization responsible for Global Systems Administrations,

Application Administrators, DBA, Telephony, Client Services, Asset

Management, Helpdesk Teams, and Production Control.

. Recipient of Peregrine's 2001 Chairman's Award for successful integration

of 17 acquisitions

. Realized less than 5% attrition across 23 acquisitions and a 120 member

staff over 4 years

. Managed $30M capital and operating budget for Peregrine's global IT

Organization

JESUS UNZUETA, USC MBA *****.*******@*****.***

Mobile: 760-***-****

. Streamlined global communications and business processes by consolidating

back office technologies and reduced

operating expenses by $2M annually

. Four years of international management necessitated visibility, strong

leadership, and a focus on developing

personal connections such that culturally diverse teams were able to

successfully unify to attain corporate objectives

. Led 23 corporate acquisitions and 4 corporate divestitures

. Strategically outsourced telephony billing and service management to

allow for scalability of process

. Designed and implemented global helpdesk support model using Peregrine

product suite, which became a model for

corporate and customer briefings detailing how application toolset

lowers operating costs and improves efficiency

. Managed back office and client infrastructure design, and implementation

of ERP and CRM systems

. Conducted several high-profile relocations to corporate campus including

2400+ personnel, 3500+ nodes, 3 PBX

swaps or upgrades, new state-of-the-art data center, and showcase

helpdesk with a two-day stabilization

. Instituted production control processes to increase system availability

to a 99.9x average

TIME WARNER CABLE

San Diego, California

Manager of Information Systems

11/1994-11/1997

EDUCATION

The Marshall School of Business at the University of Southern California

MBA

California Institute of Technology

Executive Technology

Management Program

University of Phoenix

Bachelor of Science, Information

Systems

United States Marine Corps IT

Operations, System Repair, LAN/WAN Architecture, Telecom

AFFILIATIONS/DISTINCTIONS

Guest Speaker for industry conferences (datacenter design, technology &

infrastructure mgmt)

Recognized as Hispanic Engineer and Information Technology Magazine's

"Power Hitter 2002"

San Diego State University curriculum definition for College of Extended

Studies

Toshiba End-User Advisory Council

Decorated Marine Corps Enlistment

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