Sales Marketing
Resume:
Melinda S. Rea
Cincinnati, OH 45238
Profile
Senior-level marketing communications professional, experienced in
determining marketing strategy and developing creative solutions for
internal/external clients. Hands-on sales support partnership and tactics.
Polished presentation and communication skills. Able to handle multiple
assignments; brand-building experience at all stages of product life cycle.
Marketing - Develop initiatives including print, electronic media, PR,
trade shows and direct mail. Experienced in team leadership, budget
management, strategic planning and tactile execution.
Brand management - Manage projects and cross-functional teams to execute
branded marketing initiatives and distinctive design projects, on time and
on budget. Partner in strategic planning for projects, programs and product
launches.
Promotions - Familiarity with contemporary advertising and design. Develop
and present creative concepts to clients; incorporate client feedback as
appropriate.
Art direction/design/copy - Work with designers/art directors/copywriters
from concept to production; command of major design and page layout
software programs; develop copy/concepts for all media.
Web development - Drive integrated marketing strategy for the web,
representing the interests of web/social marketing.
Sales support - Work with sales to determine target markets, segments,
market share, campaign tactics and metrics, as well as integrating
materials, information, status and reports in CRM.
Industry Experience
Branding - Passionate brand management and sound marketing practices to
help clients define/implement brand-specific strategies and programs. Brand-
building experience in developing promotional programs, defining the
overall marketing mix and specific messages for sales force delivery.
Copywriting/content - Creative drive, copy development and sound production
practices. Set the brand voice, tone and creative vision through
conceptual, strategic thinking while delivering compelling, effective
content.
Web/eCommerce/Video content - Manage eCommerce business, focused on
developing fresh sales and product content for increasing visibility,
traffic, usage and inquiries to a variety of stakeholders including
new/potential clients, trade media, associates, industry analysts and
potential investors.
Advertising/Collateral/Print Management - Demonstrated commitment to the
product and/or service, the drive to develop client-focused collateral;
attention to print production details and distribution follow-through.
Melinda S. Rea
Page 2
Managing Creative Solutions
Passionate creative development and sound production practices are
cornerstones to effectively launching client products and programs - from
concept through launch. Specific talent for developing creative design
through conceptual, strategic thinking while producing outstanding results
for clients on time and on budget. Key areas of responsibility:
. Manage collateral creation for products and services to meet client goals
. Interface with clients, communicating vision and strategy, branding
solutions and overall campaign initiatives
. Lead a creative staff including account coordinators, designers and
copywriters
Areas of Responsibility
Manage and build relationships with creative staff, account teammates and
clients; budget and strategic planning.
. Translate marketing objectives into creative strategies and sales
tactics, articulate goals to creative, sales associates, executive
management
. Ensure overall creative designs maintain the highest levels of quality,
integrity and consistency
. Develop, maintain, and manage new and existing client brand identity
through clear graphic design and creative direction
. Work with account coordinators/project management teams to create cost
estimates and timelines for new/existing projects
. Create and maintain vision for creative. Stay current on the latest
technology, interactive tools, and usability/design methodologies
. Integrate a healthy, balanced, positive team environment aligned with
corporate culture, vision and values. Provide leadership for continued
professional and creative development of team
Knowledge, Skills and Abilities
Operations leadership across various industries, playing leading strategic
product/sales initiatives - working with internal creative, business and
sales teams/outside agencies and vendors
. Strategic marketing. Work closely with product/business development teams
to identify components and value proposition; formulate strategy for
developing collateral and materials
. Product/sales training. Collaborate with product and sales associates to
develop course outlines, sales training materials, sales toolkits,
information sheets and documentation
. Project management. At both strategic and tactile planning levels, manage
projects from start to finish: strategic overview, creative brief, project
scope, budget, team coordination, deliverables and monitoring/evaluating
the results
. Trade show/events coordination. Effectively coordinate all aspects of
trade shows special events within planned budget to maximize sales,
marketing and relationship-building benefits
Corporate
BAE Systems
CH Mack, Inc.
Anthem Blue Cross & Blue Shield
think3, Inc.
Union Central
Downing Displays
Zaring Homes
SDRC
Consulting
VentureOne Construction
MCC
CH Mack, Inc.
Taft, Stettinius & Hollister
SkillSource
W Marketing Communications
think3, Inc.
CreativesOnCall
Industries
Military/Defense
Healthcare
Healthcare IT
Software/PLM
Tradeshow marketing
New home construction
Education
BFA, Art. Graphic design, advertising art.
Miami University
Oxford, OH
Marketing major. Marketing advertising, PR, technical writing, economics,
and accounting coursework.
University of Cincinnati
Cincinnati, OH
Core Competencies
Strategic Marketing
Tactical Sales Support/Strategy
Creative Copywriting
Project Management
Cross-Functional Team Leadership
Web Development
ECommerce Experience
Product Launch/Marketing Campaign Integration
Art/Creative Direction
PR Development and Distribution
Budget Development and Management
Tradeshow Marketing
Change Management
Employee/Associate Communication
Print/Web Production
CRM Support
Direct Mail Campaign Development
Email Blast Campaign Coordination
Social Media Development
Contact this candidate