Manager Customer

Scott Smith

Gilbert, AZ

Email: ************@***.***

Mobile: 480-***-**** Home: 480-***-****

QUALIFICATIONS SUMMARY

. Over 11 years of product management leadership.

. Manage suite of core products for a $130+ million business

. Defined, launched and marketed over 15 successful worldwide software,

hardware and web-based products.

. Helped multiple high-growth startups with product strategy/definition,

launches and marketing programs.

. MBA (marketing emphasis). Bachelor degrees in Business Administration

and Psychology.

EXPERTISE SUMMARY

Internet - Web 2.0

. Content Delivery Network - CDN

. Digital advertising, ad insertion

. Edge computing, cloud computing

. Flash, Windows Media, HTTP, QuickTime

. Reporting, analytics

. Video, content management, social media

Software - Enterprise - CRM

. UI design, web interface

. SaaS

. B2B, B2C

. Focus groups, user acceptance

PROFESSIONAL EMPLOYMENT

2/2006 to Present

Director of Product Management for Limelight Networks- Tempe, AZ

. Market Focus: Content Delivery Network (CDN)

. Leadership Role: Managed group of product managers

. Managed core product portfolio resulting in $130M yearly revenue with

an average 80% growth rate.

. Developed and implemented key product processes in preparation for a

successful $200M IPO.

. Led cross-functional team that developed and marketed 3 new services

that added $10M to yearly revenue.

. Researched, developed, and launched 2 new value added third-party

services that added 25% margin to every order in which they were

included.

. Created MRDs and PRDs that defined product roadmap and provided

company with strategic direction based on industry, analyst, and

customer feedback and requirements.

. Determined pricing, positioning and created content for marketing

collateral, web site, and training materials.

3/2005 to 2/2006

Product Manager for PatchLink- Scottsdale, AZ

. Market Focus: Software/Security Patch Management

. Redesigned the core web portal, based on customer feedback, which

resulted in a 50% increase of customer satisfaction.

. Drove reporting and analytic changes that provided customers an

additional 7 reports, in real-time, that enabled them to make critical

business decisions.

10/2001 to 3/2005

Product Manager for Sage Software- Scottsdale, AZ

. Market Focus: CRM Software

. Managed the launch of a 1.0 handheld/mobile application that exceeded

sales forecasts by more than 100%.

. Participated in complete user interface redesign of core product.

Overcame challenge of migrating 1+ million users to newest version

with satisfaction rating of 93%.

. Developed product strategy and lead team that built integration

application into 2 major accounting products, QuickBooks and

Peachtree.

. Profit and loss responsibility for newly launched products.

. Conducted customer focus groups, surveys, and customer interviews to

solicit feedback and gather requirements from our customer base to

build new iterations of products.

7/2000 to 3/2001

Product Manager for Homebid.com- Scottsdale, AZ

. Market Focus: CRM Software

. License: Arizona Real Estate License

. Organized and participated in focus groups, surveys, trade shows, and

customer visits to solicit feedback in order to develop a PRD. Changes

from this feedback increased customer usage by 25%.

. Lead development of hosted web contracts that integrated directly to

the customer portal. Addition of forms cut customer turnover by 75%.

. Enrolled in real estate classes and received license to better

understand transaction workflow and customer requirements.

11/1999 to 7/2000

Product Manager for Cyclone Commerce- Scottsdale, AZ

. Market Focus: B2B Enterprise software provider

. Managed the development and product releases of company's flagship

enterprise e-commerce product.

. Created requirements document (MRD), pricing strategy, and launch plan

for each version of the software. Successfully launched two versions

of software on time.

. Analyzed customer and sales product feature requests to determine

scope and ROI of proposals. Added feature requests led to gaining 5

Fortune 100 companies as customers.

. Lead project for first international release including

internationalization and localization of the product.

8/1997 to 11/1999

Product Manager for Micron Technology - Boise, ID

. Market Focus: B2B Enterprise software provider

. Analyzed point of sale (POS) customer information to create database

of characteristics for future target marketing campaigns.

. Tracked banner and affiliate hits determining most effective

placement. Analysis led to increased sales of over 30% .

. Managed Micron Additions catalog promoting computers and peripherals.

Distributed to over 1 million customers. Monitored success of catalog

through orders on our web site and customer calls.

EDUCATION and TRAINING

. MBA - Brigham Young University, Provo, UT - 1997

. B.B.A. in Business Administration---Boise State University, Boise,

ID - 1994

. B.S. in Psychology---Boise State University, Boise, ID - 1994

. Pragmatic Marketing - 2004

. Investment in Excellence - Pacific Institute - 2010

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