Project Manager Management

ELIZABETH REAMS

Long Beach CA

(c) 310-***-**** email: ********@*****.***

Professional Online Project Manager and Consultant, with over 6 years

experience. Knowledgable in Online Web Marketing and Design Management. 2

years experience as a manager of employees in the search engine marketing

office space and off site. I have full knowledge of bid management

software, Excel 2007 and formulas, how to optimize search engine marketing

campaigns with large budgets, subscription/e-commerce/lead gen sites,

strong editorial best practices, advanced analytical reporting skills, site

optimization, and know how to find the best opportunities in current online

campaigns. I know how to efficiently find targeted keywords and write

compelling ads that generate high CTR's for advertisers, while keeping a

client's CPA in line.

Professional Skills

Google Adwords Yahoo! Sponsored Search

MSN Adcenter/Bing! Twitter

Facebook Omniture/Kenshoo

Click Equations CRM

Google Website Optimizer Design Mainframes

Keyword Development Campaign Optimization

Google Analytics Training Modules

Presentation and Speaking Project and People Management

Google Analytics Online Meeting Software

Reams Consulting - Online Project Management and Consultation -

www.reamsconsulting.com

In the last two years through word of mouth, I have worked with the

following clients

focusing on online management and optimization.

Walt Disney - Worked with a team of 5 SEM specialists for the holiday

season in December of 2009. Oversaw and trained the team to advertise on

Yahoo, MSN and Google while managing on campaigns on Omniture and providing

analytical reports for e-commerce, lead gen and subscription sites.

Shor Consulting/Placements Media - Worked with a variety of clients,

promoting their busineses on Yahoo, MSN and Google, as well as social

networks such as Facebook and Twitter. PPC Management, Analytics, Bid

Software, Display Advertising and reports/presentations to the clients.

Cedars Sinai Medical Center - Managed several large PPC campaigns on Google

- high budget, large keyword inventory and continual A/B ad testing.

Cornell University - PPC management of their campaigns on Google, Yahoo and

MSN while training a team on analytics and reporting.

EnCircle Media - Management of their campaigns on Google, Yahoo and MSN

while training a team on analytics and reporting. Was Director of PPC for a

short time while training the SEM specialists in house.

Exacta Media - Management of several education campaigns for 3 months -

responsible for optimizing their campaigns, reducing their CPL while

increasing lead flow, and providing suggestions for better landing pages.

St Leo University - Management of their education campaign for a few months

- reduced their CPL and overall cost, while tripling their amount of leads

at the same time.

Senior SEM Account Manager for Yahoo! Corporation - March 2005 to September

2009.

. Worked with advertisers and sales reps to promote their products in

adherence with Yahoo!, Google, Bing and Facebook Guidelines. Created,

optimized and analyzed search marketing campaigns online for over 4

years.

. Created and grouped search keywords that ranged from 100-200K in one

campaign, relevant to specific URLS and websites. Have worked with

large scale advertisers and managed multiple campaigns under one

accounts, each with over 200K keywords.

. Created, edited and enhanced advertiser's creative titles and ad

descriptions for a better Sponsored Search positioning online.

Analyzed advertiser's accounts and gave recommendations on keywords,

creative descriptions and URLs.

. Managed and worked side by side with a team of search engine

specialists, and collaborated with sales account managers to ensure

success with various advertisers. One on one meetings with employees,

clients, conference calls with advertisers and weekly strategy

sessions to improve client and employee performance.

. Created reports, statistics and proposals for various budget amounts

for advertisers. Analyzed weekly data and information such as keyword

impressions, CTR, CPA, ROI, A/B Ad Testing, URL placement and CPC/PPC.

. Worked with advertisers from small to large budgets ($1K a month to

$1.5 million a month).

. Met with sales representatives and instigated working together on how

to increase revenue and attract more advertisers. Attended

advertiser's conferences and tradeshows to bolster relationships with

existing advertisers while reaching out to new advertisers.

. Created and wrote process documents, training materials and PowerPoint

presentations for new hires in department. Initiated inter-

departmental meetings between different heads of departments

throughout Yahoo! in order to increase revenue for opportune

advertisers.

EDUCATION: Bachelors Degree in Media, Montana State University - March

2003.

REFERENCES:

Robin Miller, SEM Analyst, Yahoo! Corporation - 818-***-****

Steven Saldena, Trademark and Legal department, Yahoo! Corporation - 626-

808-8369

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