Sales Customer Service
Resume:
KEVIN LIPTAK
Middletown, NJ 07748
************@*****.***
__________________________________________________________________________
Professional Description: Talented copywriter and marketing professional
with a proven ability to take the creative lead and increase sales through
a broad range of marketing communication media.
Relevant Experience:
Advertising/Copywriting, Brand Management, Product Launches, Web, Print,
Social Media, PR, Events
Copywriter/Social Media
Red Bank, NJ
Freelance (Social Media 1234/Edge Marketing) - iMedicor, 365 Fitness,
April 2010- Present
Transmedia Entertainment, Applied DNA Sciences, Access Pharmaceuticals,
Attitude Drinks
. Created detailed investor business plan for multi-million dollar start
up, (Bluecar Entertainment/Shuffleboard Records) using research and
management interviews
. Created sales scripts and rebuttal sheets for newly launched call
center servicing iMedicor, USAMCO and Access Pharmaceuticals.
. Used copywriting skills to help launch new secure medical social media
website - product launch e-mails, advertisements, promotion materials
for fax and e-mail distribution.
. Designed and wrote advertisement copy for 365 Fitness as well as
handled other local promotions
. Designed websites and used social media (Facebook, Twitter, Tumblr,
Digg, Buzz, healthcare boards, etc.) to promote freelance work,
healthcare and pharmaceutical clients.
. Supervised call center for in-bound and out-bound customer service and
sales-iMedicor/USMCO partnership
. Handled online press and link building for clients on medical and
financial social media sites / blogs
SPEX CertiPrep Inc.
Metuchen, NJ Marketing Associate
August 2009- May 2010
. Quickly and effectively learned needs of target markets in the
industry including government, university and private labs.
. Wrote all long/short web copy and gave creative direction to designers
for new company website.
. Took the creative lead on design and copy writing for online/print
advertisements, product flyers and promotional materials.
. Used strong writing and design experience combined with the industry
knowledge from company personnel resources to create range of new PR
collateral, all of which helped to increase sales and brand awareness.
. Broadened ability to use web and other resources to identify
competitors and create profiles and product cross references.
. Able to drive the launch of new products from conception to detailed
marketing plan with definitive sales dollar timelines.
. Worked with Google ad words, Thomas.net and several other search
engines/websites to increase awareness
through PPC and Banner advertisements.
. Created or maintained company profiles on Facebook, YouTube, LinkedIn
and trade specific social media sites.
. Strong experience in press releases, digital E-blasts, webinars,
product spotlight articles, sales support and vendor management as
well as being a technical resource for other workers in many different
computer programs.
Main Steel
Tinton Falls, NJ
Marketing Supervisor
August 2005 - January 2009
. Created new corporate identity for company with new taglines, images,
copy and design of flash intro to website.
. Successfully coordinated all aspects of company's 50th Anniversary
year- Advertising campaign, corporate identity, flyers, events, press,
new logos and other corporate branding aspects.
. Pulled the creative development, copy, layout of all advertising in-
house, saving company thousands on every Ad due to decreased graphic
vendor expenses.
. Able to alter voice of copy over a broad range from trade press
releases, to internal corporate newsletters, to technical articles for
magazines with global readership.
. Found cost effective trade show booth manufacturer and designed a new
rotating panel concept booth for all future trade shows. Unlike
anything previously done and was admired by employees and competitors
alike.
. A drive for various projects such as multimedia compact discs,
brochures, corporate power point presentations and product reference
guides.
Other Experience:
. Independent Sales/Marketing Partner (Broadview Networks) 2008-Present
. Volunteer/Fundraising (Monmouth County SPCA) 2010
Education:
Bachelor of Arts Degree in Marketing Communications
(2000- 2004) Ramapo College of New Jersey
Mahwah, NJ
Relevant Program Knowledge:
-Adobe Creative Suite 3 -Constant Contact (Surveys + E-mail
Marketing) -Microsoft Digital Image Suite
-Windows 7 / XP -Microsoft Office
-PC & MAC Systems -Quark XPress
-ACT -AS400 -Salesforce -Web
2.0
References can be made available at your request and a sample online
portfolio can be viewed at www.creativemarketingnj.com
Contact this candidate