Manager Marketing

MAC BYRD - Experienced /Accomplished Marketing Executive for New

Opportunities

*** ********* ***., **-**-Kus, NJ 07423 * 201-***-**** *

********@*****.*** *LinkedIn Profile -

http://www.linkedin.com/in/macbyrd

Objective/Summary Statement:

Experienced and skillful in leadership & management of marketing

integration initiatives driving toward superior sales performance and

seeking a new position as Director/Senior Manager/VP of Strategic

Marketing

Skills/Functional Experience:

. Drive Business Growth through Marketing Leadership

. Channel Marketing Management and consolidation

. Sales Leadership and Continuous Revenue Growth

. Functional Leadership and Coordination of Marketing Initiatives

. Strategic Brand and Product Planning and Management

. Integrated Marketing Leadership

. Marketing Communications Leadership

. Advertising, PR, Tradeshows, SEO and SEM

. Event Marketing, Online & Social Marketing

. Guerilla and Cause Marketing Pioneer

. Veteran of Outsource Supplier Management

. Outstanding Field Marketing Management

. Managing Marketing Research, Voice of Customer

. Proven Track Record of Growing Profits

. Expert at Blending Staff Pre & Post M&A Activity

. Results-driven Team Leader and Enabler

. Hands-On, open-door Management style

. Best Practices innovator in Customer Retention & Satisfaction

Work Experience:

2009 - Present Freelance Marketing Consultant, Principal

Ho-Ho-Kus, NJ

2007 - 2009 Ramsey Press, Inc., CMO

Mahwah, NJ

2005 - 2005 Pictorial Offset Corporation, Director Strategic Sales

& Marketing Carlstadt, NJ

2003 - 2005 Agfa Corp, Senior Mgr. Brand Relationship Marketing,

N.A (WW) Ridgefield Park, NJ

2001 - 2003 Freelance Marketing Consultant, Principal

West Hollywood, CA

1997 - 2001 Kodak Entertainment Imaging, Director of Marketing

(WW) West Hollywood, CA

1990 - 1997 Kodak Prof. Imaging, Director of Marketing (WW)

New York, NY and Rochester, NY

1989 - 1990 Layton Maher & Partners, Executive Vice President

Paramus, NJ

1980 - 1989 E.I. DuPont De Nemours & Company, Inc., Print Media

Manager New York, NY

1976 - 1980 Litton Industries, Decotone Division, International

Design Manager Lexington, SC

1972 - 1976 McCrory-Sumwalt Construction Company, Assistant to the

President Columbia, SC

Industry Experience:

B2B and B2C Marketing Leadership experience in Commercial Real Estate,

Educational programs, Talent Management and HR, Chemicals, Imaging

Products, Graphic Arts Supplies, Printing, Publishing, Cinema,

Television and Entertainment

Education:

Bachelor's degree - University of South Carolina - English, Math,

Education

Various executive continuous training and educational programs

(RIT, FIT, ANA, AMA)

Activities/Awards:

1982 to 1989 - Guest Lecturer on Color Theory, RIT School of Printing,

Rochester, NY

1988 - Who's Who in the East, New York, NY

1992 to 1995 - Judge PIA Premiere Print Awards, Dallas, TX & Chicago,

IL

1993 - Luminaire Award for Industry Contribution, New York, NY

1996 to 2001 - Board of Directors, The Aids Memorial Quilt, San

Francisco, CA

2004 - Guest Speaker WW Print Industry Conference, Royal Museum,

London, UK

2008 - Judge for AR100, The Black Book, New York, NY

2008 - Co-Chair of Annual Spectrum Conference, New Orleans, LA

2009 to 2010 - Regional Educational Manager, IDEAlliance 93 Network,

New York, NY

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