Sales Marketing

MARK LILLY

Jacksonville, FL ******@***********.*** 904-***-****

MARKETING & BUSINESS DEVELOPMENT EXECUTIVE

Experienced marketing executive with a unique combination of business

development experience and creative

talents with successes writing and executing strategic marketing plans that

increase sales revenue, expand market

share and enhance competitive advantages for diverse products and services

in highly competitive industries.

Strong market insight to "see the big picture", write and deliver

persuasive sales presentations, create effective multimedia advertising,

develop new products or services, initiate innovative and alternative

solutions in order to capitalize on market opportunities. Strengths

include: leadership, verbal and written communications, organization,

analysis, sales management, client relations, employee training and

entrepreneurial spirit.

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Strategic Planning - Sales & Marketing Management - Multimedia Advertising

New Product Development - Brand Management - Multi-Channel Marketing

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PROFESSIONAL EXPERIENCE & PERFORMANCE HIGHLIGHTS

SIMPLIFYBIZ INC, Jacksonville, FL 1993 to

Present

President

Managed the start-up and growth of a marketing consulting firm servicing

diverse businesses, industries and markets.

Consulted directly with business owners, entrepreneurs and C-level

management to increase sales, expand market share, improve profitability,

reduce expenses and maximize employee productivity by providing marketing

services including: conducting market research and competitive analysis,

writing strategic marketing and business development plans, development of

new products and services, new division or business launches, writing

persuasive sales presentations, creating and producing effective multimedia

advertising including: TV, radio, print, outdoor, direct mail, point-of-

sale materials, video infomercials, CRM and database marketing, digital

interactive emarketing, sales training, and facilitation of process

improvement. Recruited and trained national sales and service team.

Oversaw day-to-day operations including P&L management, information

systems, legal matters, customer service, and vendor relations.

. Created and produced entire line of business marketing, sales and

advertising programs, obtained federal trademarks and copyrights for

the proprietary intellectual property of the firm's programs, and

launched a highly profitable market licensing sales division producing

a 50% increase in total revenue.

. Achieved presence in over 125 national markets within first 18 months.

CLIENTS CONTRACTED & PERSONALLY SERVICED:

Dixon Odom LLC - Business Consulting Firm

Contracted to manage full scope of business development functions for the

$100 million national accounting and

financial consulting firm to increase total sales of professional services

and related software and technology products.

Wrote a comprehensive business development plan to coordinate the sales

efforts of over 300 professionals and staff

of services and products in multiple offices nationally. Conducted sales

training, new product and service research and development and multi-

channel marketing. Served as company representative during media and

industry events.

. Created a web-based sales accountability system that increased total

sales by 10% in the first year.

. Enhanced the marketing strategy of a web-based, interactive training

service that increased total sales 300%.

. Negotiated a co-marketing strategic alliance with Bank of America for

marketing a software product.

. Identified and successfully negotiated the acquisition of a business

to provide additional client services.

MARK W. LILLY ******@***********.*** 904-***-****

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CLIENTS CONTRACTED & PERSONALLY SERVICED (continued):

H&R Block / RSM McGladery - Mergers & Acquisition Subsidiary

Contracted to increase sales of firm's professional services including:

business valuations, successorship planning,

transfer of ownership consulting and mergers & acquisition brokerage

services to U.S. middle-market companies. Performed market research,

competitive analysis, attended perspective client meetings with firm's

representatives.

. Enhanced the firm's regional business seminar presentations,

reorganized and simplified representative's prospective client

qualification meetings resulting in a 20% increase in total sales

within first year.

General Motors

Contacted to consult and advise individual regional GM automobile dealers

in the launch of the Hummer brand.

Provided process improvement facilitation, retail sales training, developed

employee customer satisfaction

systems, retail marketing and advertising strategies.

. Produced a complete turn-key marketing, multimedia advertising and

sales program for dealers that increased

sales and service revenue, customer satisfaction scores and dealer's

performance based bonuses.

Corval Corp. - Organizational Development Company

Contracted to write a complete strategic marketing and sales plan to

increase sales of the company's proprietary process improvement and

employee and customer satisfaction system.

. Increased total sales 100% within six months with direct sales into

new industries and markets.

Spencer Machine & Tool Inc. - Industrial Equipment Manufacturer

Contracted to write a marketing plan and sales presentation for a newly

patented, multi-use, industrial machine.

. Engineered and constructed a mobile product demonstration unit to

provide on-site sales presentations that increased sales 50% and

opened up new markets, sales channels and product applications in

first year.

National Automobile Dealers & Regional Dealer Marketing Associations

Wrote, produced, trademarked, copyrighted and personally sold, a turn-key,

in-store, marketing and multimedia advertising program to simplify the

introduction and presentation of retail auto leasing to consumers.

. Over 500 dealers increased their consumer leasing by an average of a

400% within 60 days.

Fairmont & Marriott Hotels

Contracted to locate, coordinate and secure corporate marketing trade-out

partnerships with various Tier I, II & III businesses in diverse industries

to increase annual occupancy rates and brand awareness through the use of

trade-out travel awards utilized as customer and employee performance or

sales incentives.

International Construction Product Manufacturer

Contracted to write and executive strategic marketing plan for

international licensing/franchising of a new construction product and

construction method.

. Traveled to Central America to construct a model home and coordinate

and secure a joint-venture with

local businesses and their federal government to manufacture and

distribute the company's product.

AWARDS

Recognized with (2) TV Ad Campaign of the Year Awards by the National

Bureau of Television Advertising.

EDUCATION

Bachelor of Science (Duel Major) Business Admin. & Political Science -

Georgetown College, Georgetown, KY

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