Sales Marketing

Gary Bahl

***** ***** **** . ******, ** ***** . 512-***-**** . ********@*****.***

Marketing Manager

Strategic and action-oriented marketing leader with extensive experience in

developing advertising programs, directing market research plans and

managing corporate branding campaigns. Proven track record of mentoring

account managers and building durable relationship in B2B and B2C client

and agency environments. Consistently executes effective communications

programs at local and regional levels. Advanced expertise in identifying

and spearheading ideas for expanding agency services.

Project Management Strategic Development Online Marketing & Media

Brand Management Sales & Marketing Best Practices

Collateral

Trade Shows & Exhibits Marketing Communications Internal Communications

Local and Regional Senior Staff Communication Social Media

Campaigns

Strategic Market Research Marketing Plans Employee Surveys

Career Highlights

Implemented a coherent, unified process with established timelines for new

client launches. Brought discipline and professionalism to the new client

launch process at a start-up internet marketing firm during period of rapid

internal growth. Company successfully on-boarded new clients faster and

delivered greater customer satisfaction during critical phase of company's

growth. (Account Manager / Director of Client Services at Apogee Search)

Headed agency account team charged with repositioning a major

underperforming consumer brand that lacked differentiation in a crowded,

competitive category. Directed extensive brand repositioning project and

subsequently oversaw development of marketing programs that dramatically

improved guest counts and same store sales. Sales turnaround was

significant: 3.6-5.8% year-over-year sales growth after five years of

declining revenue and guest counts. (Account Director at GSD&M Idea City)

Managed services team at start-up internet marketing firm during period of

rapid internal and industry growth. Successfully launched over 100 new

client campaigns during 18-month period which more than doubled agency

billings and revenue. (Account Manager / Director of Client Services at

Apogee Search)

Work Experience

Apogee Search, Austin, TX (2007-2009)

Account Manager

Director, Client Services

Cultivated client relationships and managed overall performance for

company's largest paid (PPC/SEM) and natural search (SEO) accounts.

Supervised and mentored staff including account managers, paid search

analysts, and natural search specialists. Partnered with sales to develop

new business proposals and on-board new accounts. Developed proposals for

additional services.

? Brought discipline and professionalism to the new client launch

process at a start-up internet marketing firm during period of rapid

internal growth. Implemented a coherent, unified process with

established timelines for new client launches. Company successfully on-

boarded new clients faster and delivered greater customer satisfaction

during critical phase of company's growth.

? Launched Cross Borders a weekly gathering of department

representatives to share information, discuss issues and resolve

conflicts during the company's rapid growth. Improved teamwork,

morale, company communications, and productivity and helped to

eliminate silos between departments.

? Implemented Core Values to develop a sense of purpose for the

organization, identify future leaders and improve working

relationships between teams. Successfully sold idea to senior

management, coached team members and developed the roadmap for launch.

Improved morale, teamwork and professional development

? Introduced three major new product service offerings at start-up

internet marketing firm. Analyzed existing client and prospect needs,

internal resources and industry developments to identify new markets

of opportunity. Developed tools for internal training, defined scope

of work/service offerings and determined pricing for sales.

Successfully gained new business and built deeper relationships among

existing clients, helped provide product differentiation in a

competitive market and expanded new business.

? Developed process for services team to work effectively with sales to

accurately scope prospect needs and develop roadmaps for campaigns and

online marketing programs. Strengthened quality of proposals,

increased revenue from new clients and generated greater client

satisfaction.

Carino's Italian Restaurant, Austin, TX (2005-2006)

Director of Marketing

Oversaw diverse marketing programs including advertising, direct mail,

online marketing, email/loyalty programs, special promotions, and new store

openings. Managed ad agency, directing marketing firm and email marketing

vendors/partners.

? Successfully developed an integrated consumer promotion campaign that

minimized affects of lower consumer spending caused by rapidly

increasing gasoline prices. Carino's was one of a few national chains

that did not experience a significant drop in sales and guest counts

during this period.

GSD&M Idea City, Austin, TX (1997-2005)

Account Supervisor

Account Director

Grew client revenue and client satisfaction for top-tier accounts.

Developed marketing team. Cultivated strong client relationships and

managed client budgets from $7M to $10M. Team lead in Agency Leadership

Program.

? Coordinated and managed agency account team charged with

repositioning an underperforming consumer brand to make the brand more

relevant to the consumer, improve sales and ready the brand for sale

by parent company. Within six months, the brand experienced a

successful turnaround and the concept was sold to outside investors.

? Launched major brand repositioning effort for leading manufacturer of

HVAC residential systems. Managed team that conducted consumer

research about the brand and analyzed macro-consumer trends regarding

premium products and their importance. Recommendations led to

positioning the brand as a premium product at a higher price point and

greater margins.

Mortgage Bankers Association, Washington, D.C. (1989-1997)

Senior Director, Marketing Communications

Director, Marketing Communications

Managed in-house team that developed advertising, direct mail, collateral

materials, and trade show exhibits. Directed consumer and industry market

research. Developed annual marketing strategies with senior leaders.

? Developed streamlined annual budgeting process to replace cumbersome

and inefficient system of individually creating marketing budgets for

over 100 programs. Simplified process providing more accurate budgets

and improved overall client satisfaction.

? Identified need, developed RFP and selected vendor for major

quantitative research study among prospective minority homebuyers.

Supervised and approved work by vendor, analyzed results and presented

findings to senior management. Research findings were used to develop

programs and training for the mortgage industry to address perceptions

of discrimination in the mortgage lending industry.

Education

B.A., Advertising & Communications, Pennsylvania State University

(University Park, PA)

http://www.linkedin.com/in/garybahl

twitter@gauchotx

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