Derik W. Parrent
Valencia, CA 91355
818-***-**** (M), ********@*****.***
PRODUCER
Brand Imaging Campaigns. Production and Interactive Project
Management.
PROFESSIONAL PROFILE
Dedicated and creative producer with over 13 years of experience managing
television, radio and interactive design projects. Recognized for
constantly developing and seeking out innovative ways of bringing to
fruition ideas through new and traditional media. Proven ability to always
bring in projects on budget and time. Possessing vendor contacts that are
loyal, award winning and far reaching around the globe. Proficient in all
forms of production and creative industry software. Experienced in
producing in agency, production and post-production roles. Proven leader,
team player, "outside the box" thinker and fast learner.
KEY STRENGTHS
Experience in all major aspects of production. Developing high-impact and
creative television, and the integration of broadcast and the web. Closely
working with creative teams to deliver new content, managing new and
innovative vendors, and assisting others to transform ideas into reality.
Forming and implementing procedures to increase creativity, heighten
production value, attain organization, manage time and mentor talent.
Consistently creating brand campaigns to expand client visibility.
Developing tracking and maintaining budgets. Organizing well-attended
meetings. Comfortable with ambiguity and thrive on change.
PROFESSIONAL EXPERIENCE
RAPP, Los Angeles, CA (May, 2009 to January, 2010)
Head of Production. Responsible for the production and estimation of all
broadcast and web based video material. Assisted in the creation of content
by designing new and innovative techniques for use in all mediums. Designed
methods of delivering creative via Social Media outlets eg.,Youtube.com,
facebook.com and bling.com) to meet and surpass client's goals and to
target consumers. Oversaw the day-to-day operations of the print,
interactive and broadcast departments, and assisted in the implementation
of a new model of delivering advertising to all accounts. Worked with all
RAPP agencies to bring the best, fastest, and most cost efficient, direct
marketing advertising to clients. Assisted in creating a pipeline of
communication with all North American agencies on all broadcast related
material by sharing ideas, technology and bandwidth. Created procedures
that increased the approval process time by over 65%, which helped manage
the time of the creative teams and rendered client billable hours
efficient. Clients included Toyota, Bank of America, AAA, Charles Schwab,
Hasbro, Hewlett Packard, Generosity Water, The Homeless World Cup, Mattel
and the Leukemia & Lymphoma Society
. Produced a 7-episode project for the new 2010 4Runner launch for
Toyota.com and other web-based videos, which were placed in "The Directory"
and named one of the top DR Videos Worldwide
. Produced all DRTV and radio for Hasbro, Toyota, LLS and AAA
. Produced web based material for, among others, Toyota.com, Hasbro.com
and Sony
. Delivered innovative techniques and methods to bring concepts to
fruition from conception to completion
. Produced viral-based marketing for Toyota.com and Youtube.com
. Experienced in showing commercial sense, contract structuring and
negotiation, and business strategy development
. Produced and directed four separate Pro Bono campaigns that received
acclaim from the advertising community. Clients: LLS, Generosity Water, and
The Homeless World Cup
. Oversaw the production of websites, micro sites and webisodes for all
clients
. Production budgets ranging from $0 to 1.6 million
ATIIK, San Francisco, CA (February, 2008 to April, 2009)
Freelance Senior Producer. Produced national and regional campaigns for
Scion automotive, a subsidiary of Toyota Motor Corp. and Sony
Entertainment. Managed the day-to-day operations of two full CGI
campaigns, which entailed management of postproduction teams. Managed time
and schedules of agency project teams and production department from a
satellite location. Built and helped maintain a library of all the CAD and
wireframe information on three separate models that were provided by past
production companies and all assets provided by Toyota, which enabled easy
access and knowledge of all assets to ensure the most cost efficient way to
produce, design and deliver future CGI commercials. Created a pipeline of
communication between the agency, post production team and client for the
creation of new CGI campaign and launch of new video game website for Sony
Entertainment.
. Managed production for launch of new web-based video game title
FREEREALM.COM for Sony.
. Managed the design and implementation of squelch.cc and theoryfx.com
websites
. Post produced, and maintained client needs and budgets for all
commercial and music video projects
. Freelance producer for several Los Angeles companies and the oversight
of the Hispanic and African American markets for brands, including DirecTV,
Los Defensores and Alivio Legal
. Created and produced 15 minute to half-hour television episodes and
direct response infomercials to help drive foot traffic and web hits to
automotive dealer locations, attorney offices, and production companies
. Managed and supervised all creative teams for Squelch Post Production
. Production budgets ranging from $10,000 to 1.3 million
Chrysler, Dodge, & Jeep, Detroit, MI (June, 2006 to January 2008)
Senior Producer. Produced national and regional television and radio for
clients, such as Wal-Mart, Verizon Wireless, Chrysler, and Dodge & Jeep.
Managed the day-to-day operations of national television and radio projects
and the mentoring of junior producers. Assisted in the integration of
television and its methodologies to include web technology and web content
production.
. Produced Internet content for Chrylser.com, Jeep.com/Urbanstyle, &
dodge.com
. Produced first automotive campaign aimed at the Asian market in the
United States; done in three languages: Cantonese, Mandarin and Indian
. Produced International campaigns with productions in Mexico and
Argentina
. Produced an average of five campaigns per year
. Winner of Two Telly Awards
. Production budgets ranging from $500,000 to 3.5 million
Los Angeles, CA (September, 2005 to June 2006)
Freelance Senior Producer and Post Supervisor, Produced national and
regional TV, radio and on-air promos for clients, such as Fox Sports Net,
DDB-Dallas (Ventura Farms), Spike TV, Squelch Post Production and Base 2
Studios. Responsible for the management of projects teams, post
supervision and schedule timeliness. Responsible for the production of
budgets and schedules on the feature length film called First Strike.
Assisted in casting selections and the gathering of finances to project
start-up.
. Project manager on the launch of three separate websites
. Production budgets ranging from $125,000 to 2.5 million
Colby & Partners, Santa Monica, CA (June, 2004 to September, 2005) Senior
Producer. Managed the production of national and regional television and
radio ads for the automotive and motorcycle divisions of Suzuki Motor Corp.
Produced four national campaigns - one of which won numerous awards for the
agency. Responsible for directing and producing two dealer showroom videos
and behind the scenes content for use on the web and Direct Response
projects to help drive traffic to the dealerships and websites. . Designed
a production that transpired in seven states in 14 days
. Designed campaigns for Suzuki.com website so that consumers could: (i)
comprehend the amount of work that goes into making of television
commercials and (ii) obtain a sense of pride of ownership in their vehicles
. Nominated for two Belding awards
. Production budgets ranging from $100,000 to 4 million
United States Army, (December 2002 to March 2004)
Platoon Sergeant (E5) and Flight Medic. Joined the armed forces to become a
medic in the United States Army Reserves following September 11th. Trained
at Ft. Sam Houston Hospital. Served in Landstuhl, Germany and Iraq as a
field and flight medic.
Toyota Automotive, Toyota Motor Sports
Saatchi & Saatchi, Los Angeles, Torrance, CA (March 1999 to November, 2002)
Producer, Managed the production and estimation of national and regional
television and radio advertising for the automotive and motor sports
divisions of Toyota Motors Inc.
Managed five international campaigns in Italy, Australia, Mexico and
England. Designed and implemented tools for the management of
International talent pools and payments. Produced three separate campaigns
that won a Belding, Cannes Film Finalist, and an Addy award for the agency.
Produced campaigns that saved Toyota over $250,000 in one year on talent
usage rights by using international talent and overseas productions.
. Awards in production of music for two campaigns
. Produced the launch of three new vehicles
. Managed safe travel of prototype vehicles to overseas locations
. Launch of "Tough Club Campaign" named International Top Spot by CEO
. Production budgets ranging from $150,000 to 5 million
Television & Sports, Los Angeles, CA (September, 1997to February, 1999)
Freelance Agency Producer & Post Supervisor.
Produced and directed national TV & on air promos for clients ranging from
the Anaheim Ducks, ESPN Sports & ESPN.com, DIRECTV, Best Buy and The Good
Guys. Helped design the first web content player box for ESPN.com's the X-
Games.
. Produced web content for clients such as FSN and ESPN
. Production budgets ranging from $30,000 to 6 million
Other Agencies: Suissa Miller, RPA, The Ballpark, DDB, The Trailer House,
Asche & Spencer, Campbell-Ewald, Chiat Day and 525 Post (Letters of
recommendation from my most recent employer and further employment details
are available upon request)
Other Clients: Toyota, Paramount, ESPN, Spike TV, DirecTV, FOX Sports,
Anaheim Ducks, Los Angeles Dodgers, LA Clippers, Chevrolet, NEC, Jenny
Craig, Mattel, Home Depot, Sea World, The Judge Joe Brown Show, Sabrina The
Teenage Witch, Warner Bros., Acura, Honda Racing, Disney, Paramount, NBC,
Reno Tahoe Tourism, MGM Grand and Silver Legacy Casino (Details available
upon request)
Feature Films and TV Shows: The Iron Giant, The Beach, Blade, The Judge Joe
Brown Show, Sabrina The Teenage Witch, G4 and Spike TV (Details available
upon request)
EDUCATION
. University of California, Los Angeles - Broadcast Production,
. University of Nevada, Reno - Bachelors of Science in Finance, Minors in
Marketing and Economics,
. Military Schools -- Fort Benning, Georgia - Combat training, Fort Sam
Houston - Medical training at BAMC Hospital, EMT B Cert., Fort Benning
Georgia - Airborne training and hand-to-hand combat, and 63rd RRC - Medical
readiness and CEU at USC Hospital.
COMPUTER SKILLS
Proficient in Photoshop, Illustrator, Quark, IN Design, Dreamweaver, Flash,
Stock Photo, After Effects, Combustion, Final Cut Pro HD, Avid, Go Live,
Flash, CSM, Bridge, I-Web, Microsoft Excel, Word, PowerPoint, Entourage and
HTML Design. Attended two HD production seminars, which outlined the
future of high definition in the world of television and advertising.
HOBBIES
Former Minor League Baseball Player, amateur photographer, lover of the
outdoors, avid golfer, paramedic, kayaker, rock climber, surfer and travel.
AGENCY REEL
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=4953254
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