Sales Data

Adam D. Einhorn

*** *********** *****

White Plains, New York 10603

914-***-****, email: *******@**.***.***

ANALYST ~ STRATEGIST ~ MARKET RESEARCHER ~ PROGRAMMER

Expertise in hands-on SAS, Measurements, Scoring Practices, Report

Generation, Data Manipulation, Data Cleansing, Data Integration,

Segmentation, Deriving Insights from Data, Large Relational Databases,

Automation, Process Improvement, Accuracy, and Quality Control

20 years of experience working with analytics, segmentation and data

mining.

EMPLOYMENT:

INTERNATIONAL BUSINESS MACHINES White Plains, NY

September 1998 - Present

Corporate Market Intelligence SAS Professional

Market Intelligence Specialist

. Brought into the company to work with the Customer Satisfaction Team.

Responsible for streamlining and correcting the reporting and scoring

processes.

. Using multiple SAS procedures, established an automated system to

quality assure and report the major IBM customer satisfaction survey.

Applied SAS macros and batch processing, allowing for minimal program

changes throughout the year as well as a low probability of error.

. Though the use of SAS report functions and macros, delivered

increasing analytics to the clients. The SAS programs allowed the

data to be processed into various formats which allowed for multiple

methods of reporting the findings.

. Promoted to Team Lead of Satisfaction Measurements and took over

scoring responsibilities for most of the other corporate surveys.

. Took on a larger role in assisting with the survey methodology and

design and provided support and guidance through all areas of Customer

Satisfaction. Ensured that the IBM Customer Satisfaction surveys

maintained excellent statistical practices.

. Worked with the Opportunity team to provided Market Share measurements

(overall and by segments) to support compensation as well as the

quarterly earnings announcements. Developed SAS programs for the

reporting output as well as to feed data to other sources.

. Became adept at collecting and reporting IBM revenue from various

systems using multiple mining tools and reporting vehicles. Used SAS

Connect to access the data, and various SAS procedures to manipulate

and merge it.

. Worked on cross functional teams implementing SAS tools for

Communication, Media industries.

. Developed a core set of SAS programs that was able to link IBM revenue

to multiple databases in order to show IBM market share by external

industries.

IBM Sales & Distribution, Finance

Sector Sales Analyst

. Primary responsibility is to synthesis and report complex data to

drive business results for the Worldwide Sector Sales Team.

. Produce monthly scorecards and analysis in which critical issues are

identified and actions are driven.

. Help develop targets for the key business metrics and communicate them

to the various Sector Teams.

. Produce Sector level Client Sat scores and perform deep dives into the

issues.

. Monitor revenue and budget numbers throughout the year. Work closely

with Geo and Brand teams to consolidate and rectify the differences.

. Provide multiple examinations of Route-to-Market executions to show

how ibm.com can maximize the pipeline in order to produce more revenue

for IBM.

. Provide main support to the individual sectors leads when 'hot' topics

arise.

Americas Market Insights

Market Data Strategist

. Maintained and improved General Business data used for Marketing.

Helped to incorporate best of breed practices and implemented through

use of newly designed SAS programs. Provided education to GB

Community.

. Provided support to the Canadian Public Sector (Gov't, HC, and

Education) with regard to marketing campaigns. Worked with US

counterparts for cross country endeavors.

. Worked directly with the Sales Reps to uncover opportunity. Helped

them define and sell to their White Space.

. Developed an award winning system (through Microsoft and SAS products)

to produce ranked universe of Federal Government contacts in Canada.

Incorporate this data into our processes at regular intervals.

Eliminated the need for a rental list.

. Produced quarterly opportunity analysis used to support the planning

meetings.

. Drove the segmentation that was used to align Marketing with Sales.

. Provided support for the Digital Media Growth area.

. Part of the team to facilitate the implementation of an Integrated

Marketing Database.

. Performed multiple 'Touch' analysis based on Web Analytics.

Determined optimal number of touches per quarter before

dissatisfaction occurs.

. Awarded a spotlight success award for developing a series of SAS

programs that incorporates all of the Carroll government data into our

systems. Also, an ovation award winner for identifying contact gaps

in our Client Tiering Decision Making Entities.

TOWERS PERRIN Valhalla,

NY

May, 1997 - August, 1998: Health and Welfare Department

SAS Programmer.

. Produced reports using SAS for various corporations detailing the

financials of their health care providers. Examined employee

benefits, expenses, and claims.

. Cleaned up standard programs and SAS Macros used to produce output for

all clients.

. Wrote programs that performed numerous overlap and disruption analyses

and produced output in report format.

. Translated large data sets from cartridges to SAS readable ASCII

files, and in turn into library files.

. Provided troubleshooting support to colleagues.

PROFESSIONAL EXAMINATION SERVICE New York, NY

April, 1996 - April, 1997: Statistics and Scoring Services

Statistical Programmer and Researcher.

. Statistics Director of certified scoring for multiple accounts.

. Utilized SAS and Unix programming to develop and append scripts to

produce admission cards, rosters, test results, individual

certificates, group reports, and other documents.

. Created programs for demographic analysis, factor analysis, validation

studies, item analysis and cheating analysis.

. Responsible for implementing a system to centralize all data within

the statistics department for the purpose of utilizing space more

efficiently.

NEW YORK HOSPITAL, CORNELL MEDICAL CENTER White Plains, NY

February, 1990 - March, 1996: Geriatrics Research Division

Data Manger and Statistical Analyst.

. Developed and managed programs to maintain and analyze large data sets

for multiple projects, primarily a longitudinal study of geriatric

depression.

. Conceived, coordinated, and delivered the database structure that is

still being used today.

. Performed analyses in fields of multivariate analysis, survival

analysis, repeated measures and stepwise regression.

. Worked on various drug studies and reliability studies.

. Assisted in numerous publications for various psychiatric journals.

. Utilized Unix and VMS systems, as well as Windows applications.

. Taught a basic course in SAS.

. Developed slides for presentations using Harvard Graphics.

. Assisted Team in field research by administering psychological tests

and drawing blood from the patients.

EDUCATION:

BARUCH COLLEGE, C.U.N.Y. New York, NY

MBA - June, 1989

. Awarded Baruch College Fellowship based on GMAT scores and

undergraduate academic record.

. Relevant course work in the areas of Statistical Analysis, Research

Methodology, and Computer Programming.

. Began working knowledge of SAS.

PACE UNIVERSITY Pleasantville, NY

BS, Mathematics - May, 1984

. Minor in Statistics.

. Member of Kappa Mu Epsilon, Mathematics Honor Society.

SAS Classes

. Macro Language

. Report Writing

. SAS Graph

. SAS Report Writing

. Data Manipulation

. Data Warehousing

. SUGI Conferences

IBM Training

. Competitive Intelligence

. Consulting

. Brio (Beginners and Intermediate)

. QMF for Accountants (Beginners, Intermediate, and Advanced)

. Microsoft Excel

. Essbase

. Leading with Presence

. Visual Display of Information

. SPSS

. Python

References Furnished Upon Request

Contact this candidate