Marketing Development

JOHN GARMENT

* ******** ****, ********, ** ***** USA

Tel: 203-***-**** Cell: 203-***-**** E-mail: *******@*********.***

SUMMARY:

. Domestic & global communications marketing, account management and new

business development with experience working in the US, Asia and Latin

America

. Cross-platform online and offline research, strategy, marketing and

media programs

. Corporate knowledge management, brand alignment, intranet development

. Categories: automotive, beverage, CPG, entertainment, healthcare,

retail, media, transportation, etc.

TARGETCAST tcm, NEW YORK

VP, Director of Marketing: 2009 to Present

Direct marketing, communications and business development for one of the

largest independent media agencies in the US.

. Develop agency marketing strategy, communications and prospecting

programs and materials

. Coordinate agency new business activities and responses to RFPs

DDB WORLDWIDE, NEW YORK

Director, Global Knowledge Management: 2006 to 2009

Developed strategic resources and programs to support DDB business

development, enhance global marketing capabilities and align the

articulation of the brand. Reported to EVP, Worldwide New Business

Director.

. Directed communications and knowledge management to facilitate business

development.

. Designed intranet model and fostered culture for sharing collective

expertise in agency's 200 office network, including global best

practices and research by industry, region and discipline.

. Directed thought leadership program and authored papers and articles

presenting agency perspectives on industry trends, brand strategy and

evolving marketing competencies. Copies available.

MANAGEMENT CONSULTING, CT

Principal: 2001-2005.

Consultancy supporting development of marketing communications programs,

research and international project management. Key clients included

Omnicom, DDB, Research Dynamics, Brand-Taxi and Market Access Int'l.

. Positioning and perception research for major pharmaceutical companies

to establish a foundation for brand development of new operating units

in the areas of Primary Care, Psychiatry and Neurology.

. Established methodology and global network for conducting studies for

major software client in Asia.

. Business development for company providing competitive intelligence on

global marketing campaigns.

. Supported team developing PR and a public forum to draw backing for

construction of DestiNY USA, an ecological, all season resort and

entertainment destination proposed for upstate New York.

. Co-founded GO 1 2 1, a start-up direct marketing company helping

advertisers deliver promotional materials & product samples to

consumers segmented by their direct mail / e-commerce purchases.

LOWE & PARTNERS (dba HAKUHODO LINTAS), TOKYO

SVP, International Client Director: 1998 to 2000

Lowe partners with Hakuhodo in Japan, the country's second largest

communications agency. Clients: Johnson & Johnson, Unilever, Goldman Sachs,

Iridium Satellite Telephone System, AC Delco and Montblanc.

. Brand Development: Developed programs to re-establish brand equity.

Introduced 'Touch Therapy' program to nurses and medical professionals

to position J&J Baby brand as infant skin care expert.

. Research & Planning: Led research, strategic planning and media

development to introduce Jif floor polish and reposition Domesto toilet

cleaner.

. Brand Launch: Launched world's first hand-held satellite telephone

system with strong online emphasis. Also, successfully launched Clean &

Clear brand in world's most competitive skin care market.

. International Business Management: Managed agency's multi-national

clients in Japan and marketing partnership between Japanese

communications giant Hakuhodo and international offices of Lowe Lintas.

BOZELL WORLDWIDE, NEW YORK

VP, Management Supervisor: 1995 to 1997

Senior business director at Bozell Worldwide advertising, a subsidiary of

True North and the consolidation of Bozell, Jacobs, Kenyon & Eckhardt.

Clients: Pfizer Corporate and The Family Channel cable network.

. Brand Development: Developed corporate and brand initiatives to build

favorable support for the Pfizer brand at a time when new legislation

was being proposed to regulate the pharmaceutical industry.

. Cable Network Strategic Planning: Developed strategy for Family

Channel cable network employing new media technologies to extend

distribution of network 'content' and strengthen brand identity.

DDB WORLDWIDE, 1988 to 1995

Senior Vice President, Client Service, Mexico City, Mexico: 1994 to 1995

Co-director of client service on domestic and multi-national accounts at

DDB Mexico, an agency with staff of 74. Reported to President. Clients:

Volkswagen, Sabritas (PepsiCo), Evian and Mobil.

. Relaunch Strategy: Relaunched Sabritas potato chips (Pepsi div.) to

revitalize a staid image and defend SOM. Developed new packaging,

integrated media program, event, outdoor, sampling & promo activities.

. Communications Marketing: Led development of consumer / dealer

advertising & event programs for Sedan Golf, Derby, Jetta & Passat

models including launch of New Derby model that sold out production.

Senior Vice President, Multi-national Accounts, Tokyo, Japan: 1989 to

1994:

Developed communications marketing programs addressing the often disparate

objectives and marketing disciplines of our multi-national clients and

their local joint venture partners. Reported to President, Japan/North

Asia. Clients: Kirin Seagram, Michelin Okamoto, Rothmans Marubeni, MCI

International and Universal Studios.

. New Product Development: In cooperation with Rothmans Marubeni, led

extensive strategic & concept development, product research, package

design and launch of very successful cigarette brand in Japan.

. New Business Development: Won Michelin advertising and communications

marketing business for Korean office, leading new business pitch and

presentation.

. Market Planning: Developed a five-year recommendation / timetable for

planning publicity, marketing and research prior to the construction

and launch of Universal Studios, Japan.

. Global Strategy Extension: Directed market research and planning

required to extend the global brand strategies and communications plans

of Seagram and Michelin products to the Japanese market.

Vice President, Account Supervisor, New York, NY: 1988 to 1989:

Clients: Michelin automobile, motorcycle and truck products and Amtrak

Metroliner and Auto Train.

BOZELL WORLDWIDE, NEW YORK

Account Executive to VP, Account Supervisor: 1983 to 1987: Clients: ABC

News and the Lee Company.

EDUCATION

Whittier College: BA, Psychology/Sociology

Kimball Union Academy

Fluent English, proficient Spanish

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