Design Sales
Resume:
DANIELLE BEATTY
Los Angeles, CA 90049
Email: ***********@*****.***
BACKGROUND
January 2005-Present
BD Fox and Friends Advertising-Account Director
Strategize, implement and execute on a variety of advertising, pos, pop and
packaging projects for this entertainment oriented Advertising Agency.
Accounts Include Warner Bros., Fox, Universal and Paramount. Oversee
creative on trailers, print advertising, DVD packaging and point of
purchase materials. Initiate and oversee the creative process in the
studio to deliver on target and on time materials to the client. Develop
relationships with outside vendors such as writers, printers, web
developers, photographers, editors, etc. to develop materials.
November 2000-April 2002
Autodesk Location Services-Director, Marketing
Responsible for launch and marketing strategy for this start up, wireless
division of Autodesk, Inc., responsibilities include overseeing all
activities for Public Relations, Events and Branding. Manage budget of $2
million annually. Oversee and direct PR Agency, Advertising agency and
staff of 5 people to launch wireless location based solutions to potential
customers and partners.
Accomplishments
-Initiate demo strategy-credibility
-Initiate brand strategy
-Initiate PR strategy
-Launch division
-Initiate budget/reconciliation process
April 2000-November 2000
Microsoft/WebTV-Creative Communications Officer
Responsible for consolidating creative effort within the division.
Strategize with department heads, advertising agency and creative agencies
to develop look and feel for the brand, UltimateTV. Responsible for
initiating and implementing special events and promotions. Initiate and
implement logo redesign. Manage cross-departmental budgets of 10 million.
October 1984-January 1999
Warner Bros.-Vice President, Creative Advertising Warner Home Video
Responsible for $30 million annual budget. Responsibilities include
concept, design, production and distribution of all print and broadcast
materials necessary to sell, promote and distribute weekly schedule of new
releases on DVD. Liaise with talent/producers/directors to secure approval
of strategy of release/materials, i.e., TIG, New Regency, Icon, Morgan
Creek.
Special Projects/Accomplishments
-Design and implementation of worldwide DVD logo and guidebook.
-Developed industry standard for packaging and menus for DVD format.
-Worldwide DVD launch.
-Design and production of Warner Bros. 75th Anniversary logo.
-Design and production of Warner Home Video on air motion logo.
-Produce Warner Home Video live stage show and annual themed event.
-Design and implementation of Warner Home Video web site.
Awards
1997 Telly Award-"The buzz on DVD"
1986, 1990, 1993 Art Directors Club of Los Angeles-Warner Home Video annual
catalog, Design
1989, 1990, 1992, 1994, 1997 Art Direction Magazine-Various Projects
ADDITIONAL EXPERIENCE
ONTV Subscription Television
Designed and produced monthly Program Guide.
TV Guide
Sales and Marketing Assistant
Petersen Publishing Inc.
Art Coordinator-Teen Magazine
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