Manager Sales
Resume:
Marty Valania
**** ****** ***** *****, ******, MD 21921
************@*****.***
Executive Director
Executive Leadership...Business Development...Organizational
Management...Change Agent...Newspaper Publishing... Marketing &
Communications...Project Leadership...
Operations...P&L Management...Cost Control...Business to Business
Experience...
Long & Short Term Strategic Planning...Budget Development and
Implementation...
Negotiation...Process Improvement...Building High Performance Teams...
Profile
Creative, strategic minded leader with the ability to organize, inspire and
drive organizational goals by applying innovative thinking to strategy,
people and operations. Team-oriented leadership combined with refined
skills for analysis, collaboration and problem solving supports a
management style with a major contribution potential. A practical business
acumen that ranges from tactical formulation to delivering actionable
plans, confirms confidence in the ability to achieve success when moving in
any new direction.
Professional Accomplishments
? Directed the total renovation of Web sites and web site initiatives in
the region. The project led to a 143 percent increase in revenue in the
first six months and a three-fold increase in traffic. This included new
looks, new content, new sales and marketing initiatives and new ways to
build traffic.
? Improved bottom-line profit by 112% by leading an organizational turn
around for the Newark Post, Delaware Business Ledger and the Monthly Flier
Group, setting a new precedent for revenue accountability.
? Grew the business substantially, increasing ad revenue by 70%, without
increasing production costs, by expanding circulation from 3000 to 17,000
subscribers through providing free newspapers to a broader population base.
? Oversaw the transition of a new Web site for the daily newspaper,
converting an old free model to a new subscriber model with limited loss of
traffic. This doubled Web site revenue for the year.
? Built positive consensus with all of the editors in our newspaper
publishing group, achieving maximum efficiency from the printing equipment,
while meeting every publication date. This effort significantly reduced
idle press time and allowed the printing department to actively seek
outside jobs and revenue because a reliable schedule was in place.
? Capitalized on the opportunity to improve production schedule by creating
a pagination department that used under-utilized graphic design people to
capture efficiencies in editorial quality as well as the overall look of
the publication.
Marty Valania, page 2 of 3
PROFESSIONAL ACCOMPLISHMENTS CONTINUED...
? Improved ad quality, scheduling and on-time completion of a profitable
newspaper ad function by achieving employee buy-in through recognizing and
building upon employees true skill sets. Each person became an integral
part of the operation, rather than a mere cog in the process.
Professional Experience
2009-Present - Director of Interactive Media, ACM-Chesapeake
Accountable for all aspects of Web sites for region including
Classified revenue, display revenue, editorial content, games and video.
Responsibilities included selling ad space, writing articles, generating
content, creating new revenue streams, dealing with vendors, directing ad
sales and directing content. Specifically, I worked closely with our
newspapers on new product lines, including: launching a new revenue
category for regional services for SMB's; building a social media seminar
series; leading the partnerships/launches with Monster, Youpons Social &
Mobile Advertising, Verican Email Editions and Classified Products,
Travidia Display Ad Conversion, Digital Media Communications Videos, Deal
Current (Lucysdeals.com) and helped launch a managed directory solution
company-wide with Travidia.
2008-2009 - Publisher/Division Manager, ACM-Chesapeake
Accountable for divisional P&L (print, online and printing),
Operations, Editiorial, Web, Public Relations and Sales for 15 publications
spanning four sites.
2006 - 2008 General Manager, Director of Online Content
Accountable for divisional P&L (print and online), Operations,
Editorial, Web sites, Marketing, Public Relations and Sales for 11
publications spanning 2 separate sites.
2003 - 2006 General Manager, (Upper Shore Division)
Accountable for Editorial, Production and Accounting functions for a
daily newspaper, as well as a family of weekly and monthly products.
2000 - 2003 Marketing, Production Manager
Managed the Marketing, Promotions and Circulation of 10 newspapers in
the Upper Shore Division, including the pre-press production process;
electronically paginated and had oversight for ad placement.
2000 - 2001 Web Site, Owner/Publisher
First State Sports Web site (www.firststatesports.com, part of the
Rivals network). Wrote copy, marketed, promoted and managed all aspects of
Web site featuring Delaware high school sports.
1997 - 2000 Editor
Full oversight for the GOLF LEDGER, a monthly regional golf magazine
with 15,000 circulation, spanning Delaware, Maryland, New Jersey and
Pennsylvania. Wrote golf business related stories, course reviews and
columns, while having responsibility for covering PGA, LPGA and Senior PGA
events in the region.
1997 - 1998 Sports and Production Editor
Responsible to write, layout and oversee pre-press functions for 3
Chesapeake Publishing publications, the Newark Post, New Castle Business
Ledger, Route 40 Flier, out of the Newark, DE office
1995 - 1996 Sports Editor
Accountable to direct all editorial and page design for the Cecil
Whig, (daily newspaper); an 18,000 circulation daily sports section
spanning Northeastern Maryland. Responsible for covering high school,
college and professional teams and events, as well as writing and editing
all stories and columns that appear in the newspaper.
Marty Valania, page 3 of 3
1994 - 1995 MANAGING EDITOR
Responsible for all Editorial, Public Relations and Production
functions of the Newark Post, a 10,000 circulation weekly newspaper.
Education
Master of Business Administration, Management
University of Delaware, Newark, DE
Bachelor of Arts, Economics
University of Delaware, Newark, DE
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