Marketing Assistant

Tony Amante Schepers

** ****** ******

Providence, RI 02906

616-***-**** *********@*****.***

Objective

Action-oriented, analytical and innovative full-time position or project

contract exceeding challenging goals in marketing communications for

employer business expansion and development.

Summary

Fluent in Spanish, written and verbal. Published in NPR News, NAFSA

journals, The Grand Rapids Press, travel publications. Adept at marketing

campaigns utilizing print, radio, viral media and forms of social

networking. Comfortable using Contribute, InDesign, Office Suite, Mac and

Windows OS.

Experience

Developer of New Initiatives for Panrimo LLC, a university-level study

abroad organization offering overseas educational programs in 12 cities

across 3 continents. 2007-Current

. Increased company revenue 20% with inventive new marketing strategies,

viral and print

. Expanded partnerships in the U.S. from 7 to 24 universities in 3 years

. Negotiated tuition rates with host universities, lowering program costs

on average by 15%

. Formulated commercial internship partnerships with overseas companies-Ida

Ferri Studio in Italy, Prague Post in Czech Republic, Pan-European Asset

Management Firm in Argentina, Manna House Bakers in Scotland, among

others

. Created content and set inviting "tone" of new website (unveiling Sept.

2010)

. Write marketing material-print and online

. Analyze web traffic frequency, duration, and visitor profiles using

Google Analytics

. Write articles for news and journal publications on behalf of company CEO

. Developed relationships in Argentina and Mexico

Public Relations Assistant for Weber Shandwick Worldwide, world's largest

public relations company, in Dallas, Texas. 2006-2007

. Fielded media calls during client crises

. Pitched stories with media channels, for example Bloomberg News,

Dallas Morning News

. Communicated and performed outreach in Spanish to secure coverage in

California and New York for client American Airlines on new Hispanic

outreach program

Intern, National Public Radio's Michigan Affiliate. 2005-2006

. Formulated story ideas, interviewed, wrote, recorded, edited, and

produced news stories

. Researched, formulated proposals and awarded 4 grants to interview

locals and officials and relate stories on higher education from

Buenos Aires, Argentina

Honors College Researcher, Western Michigan University. 2003 and 2006

. Analyzed recycling methods in the Yucat n; subsequent work was

presented and published in the Center for Latin American and Caribbean

Studies at Michigan State University

. Conducted original research on the relationship between higher

education and employment optimism in Argentina; report defended in

front of panel and superior ranking achieved

Education

Bachelor of Arts: Western Michigan University's Lee Honors College,

Kalamazoo, Michigan, 2006

Majors: American Public Policy, Spanish Language and Culture

La Universidad de Cantabria; Santander, Spain. Summer, 2004

La Universidad Autonom a de Yucat n; Merida, Mexico. Summer, 2003

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