Sales Marketing

Sheila E. Peopples, MBA (***)

***-****

email: *****@***.***

Linkedin public profile: http://www.linkedin.com/in/sheilapeopples

Web Portfolio: http://www.mycareerhighlights.com/sheilapeopples

GLOBAL SALES & MARKETING EXECUTIVE ( PHARMACEUTICALS

Training ( Team Leadership ( Continuing Medical Education

Multinational Award Winner including Executive Vice President, Leadership

Council and Marketing Excellence Awards

Cross Functional Team Leadership / Branding & Commercialization / Customer

Relationship Management / Solution Management / Sales Training and

Mentoring / Start-up and Turnaround Strategist / Rainmaker Marketing

Expertise / Strategic Alliances / Diversity / Communication Skills /

Marketing Strategy / Continuing Medical Education (CME) / Adult Learning

Theory / Community Service Facilitation / Product Development / Therapeutic

Diversification / Return on Equity / Presentation Platform / Project

Management/Development / Team Building

Thorough, detail-oriented global sales/marketing management executive and

educator who builds professional relationships and forms strategic

alliances through tenaciousness and diplomacy. Navigates challenging

environments and forges inroads in uncharted territories through superior

sales/marketing skills. Multi-nationally recognized through numerous

awards. Respected team leader who effectively communicates and mentors

employees. Workshop leader who is expert in communicating complex

information to high-level professionals in the pharmaceutical and clinical

fields. Possesses sensitivity to community issues.

NOTABLE ACCOMPLISHMENTS:

> Singled out by CEO to develop, design and create market segmentation

program and customer awareness strategy and implemented Strategic

Education Learning Series (SELS) for launch of Sustiva resulting in

organization becoming more clinically competent and marketable

resulting in receiving Executive Vice President's award. (DuPont

Pharma)

> Collaborated with cross-functional teams to develop a promotional

campaign that incorporated and projected appropriate market

sensitivities in building an image for Sustiva resulting in receiving

Marketing Excellence Award for branding and commercialization of

Sustiva into the pharmaceutical industry and community organizations.

(DuPont Pharma)

> Identified key clients and developed presentations to address

strategic initiatives and generate revenue receiving numerous awards

for Diversification of Therapeutic Areas, Corporate Dedication,

Strategic Thinking and Community Service. (AdvancMed)

> Expanded new business development to multiple commercial supporters

through creation of platforms to motivate healthcare providers to

improve patient outcomes by implementing adult learning theory,

conducting presentations and working with cross-functional teams

resulting in receiving Star Performer Award. (AdvancMed)

> Coordinated efforts with global teams in Europe and Canada to identify

key targets, taglines, promotional campaigns and messages resulting in

being awarded Product Launch Award. (DuPont Pharma)

> Led sales team to victory to become Number 1 through team development

and mentoring to facilitate professional and regional goals resulting

in Business Team of the Year Award and induction into the Million

Dollar Club. (DuPont Pharma)

PROFESSIONAL EXPERIENCE

UroToday, Cherry Hill, NJ - January 2010 - Downsized September 2010)

Director, Global Business Development & Strategic Planning

Sheila E. Peopples, MBA

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. Identified prospective clients, developed capabilities, and worked on

proposals to provide educational online vehicles to educate healthcare

providers.

Ascend Media, Cherry Hill, NJ - (February 2009 - Company Closed September

2009)

Director, Strategic Planning & Program Development

. Trail blazed new business opportunities in multiple therapeutic areas

including infectious and autoimmune diseases to generate revenue.

. Collaborated with offices of continuing medical education to provide

accreditation for participants for live, online and enduring forums.

. Targeted and partnered with commercial supporters, grantors, non-profit

organizations, institutions, federal agencies and other providers in

multi-therapeutic areas to provide optimal and innovative educational

forums for healthcare providers.

Symbiotix, Cherry Hill, NJ (AdvancMed Subsidiary - (2005 -2008) Company

Closed December 2008

Director, Program Development

. Transferred, applied and integrated CME-sales skills techniques to drive

promotional strategies.

. Expanded new business opportunities in multiple therapeutic areas

including infectious diseases and respiratory disciplines.

. Created and conducted capabilities presentations and structured

educational plans aligned to complement prospective clients' goals.

. Researched clinical concepts and incorporated learning objectives for

proposal and fact sheet development.

Medical Communications Media, Newtown, PA - (2004 - 2005)

Senior Account Executive

. Developed pain management educational symposium and partnered with

commercial supporters in Continuing Medical Education forum to educate

healthcare providers.

. Created and conducted capabilities presentations to highlight

organizational strengths, educational platforms, industry trends and

established rapport in supporting corporate educational and strategic

initiatives to generate revenue.

. Provided live, online enduring educational programs to educate healthcare

providers.

Workforce Development, Sellersville, PA (2003 - 2004)

Trainer/Consultant

. Conducted leadership development initiatives and cultural diversity

workshops as consultant.

Yamanouchi Pharma America, Paramus, NJ Company relocated (2001 - 2003)

Director, Marketing

Collaborated with cross-functional teams regarding logo, branding and

commercialization of pre-launch for global agent.

. Traveled globally to Headquarters in Japan and Europe to collaborate on

pre-launch strategy in the United States first, Europe, second and Japan,

third for YM905 product for overactive bladder.

. Developed marketing plan to establish corporate identity in the United

States.

. Coordinated international congresses, symposia's and joined forces with

clinical thought leaders to develop consumer profile, tactical plan and

market strategy.

DuPont Pharma, (1999 - 2001)

Director Southern Business Unit (BUD)

Supervised, mentored and provided professional development for 14 Virology

Product Specialists.

Sheila E. Peopples, MBA

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. Spearheaded team to be Number 1 nationally, exceeded target market share

of 20.5% and achieved 25.5% through increasing calls with top

prescribers, implementing consultative selling skills and adhering to the

market strategy.

DuPont Pharma, (1999 - 1999)

Director, National Sales, Toronto, Canada

. Prepared market for launch of newly approved product by developing a

market and sales strategy to create market penetration into a very

traditional market environment, and managed 5 virology product

specialists in Canadian providences/territories.

DuPont Pharma, (1997 - 1999)

Associate Director Education, Wilmington, DE

. Prepared market for launch of newly approved product through development

of market and sales strategy resulting in significant market penetration.

. Singled out by CEO to integrate company into specialty therapeutic arena,

design and develop customer awareness and implement market segmentation

program for marketing and sales teams in United States, Europe and

Canada.

Bristol-Myers Squibb, (1991 - 1997)

Senior Product Specialist, Philadelphia, PA

. Promoted antiretroviral product line to clinical experts and healthcare

providers to expand treatment options for people living with HIV/AIDS.

Bristol-Myers Squibb, (1990 - 1991)

Corporate Trainer, Plainsboro, NJ

. Conducted clinical/consultative selling skills workshops on broad-

spectrum product portfolio

. Trained, mentored, provided continuous feedback, conducted written/verbal

performance. evaluations of trainees, empowered trainees, used effective

communications, and set clear cut objectives to address current and

future business needs to drive corporate initiatives.

Bristol-Myers Squibb, (1987 - 1990)

Product Specialist, Central New Jersey

. Promoted cardiovascular and anti-infective product line.

AWARDS/RECOGNITON/ACHIEVEMENTS

. Pharmaceutical: Executive Vice President's Award (Market Segmentation

Program/Customer Awareness Strategy for Sustiva ); Leadership Council

Award (#1 Sales Team in US/Product Launch of Sustiva in Canada);

Marketing Excellence Award (Branding/Commercialization of Sustiva in

the US); Product Launch Award (Product Launch of Sustiva in the

US/National Sales Meeting); Business Team of the Year Award (Southern

Business Unit Team Recognition for Achievement); Strategic Award

Acknowledgement (Adherence to Strategic Goals/Initiatives); Million

Dollar Club Recognition (Sales Performance).

. New Business Development: Rising Star Award (Diversification of

Therapeutic Areas); Star Performer Award (Expansion of New Business

Development to Multiple Commercial Supporters); Service Award (3 Years

Dedication/Commitment to Business Initiatives); Corporate Citizens Award

(Community Service).

EDUCATION

ST. JOSEPH'S UNIVERSITY, Philadelphia, PA

Masters Business Administration, (emphasis in pharmaceutical marketing)

ARCADIA UNIVERSITY (formerly Beaver College), Glenside, PA - Bachelor of

Arts in Chemistry

Sheila E. Peopples, MBA

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TRAINING COURSES

. Corporate Initiatives

o Commercial Support/New Policy Updates (December 2007)

. AdvancMed, LLC Corporate Forum

. Revising Vision/Mission to Reflect Environmental Variables

. The Future and Changes for MECCs (April 2008)

o Excellence in Continuing Education, Ltd.

o Accreditation with Commendation/ACCME Criteria 16-20

. SWOT/PEST Analysis (April 2008)

o AdvancMed, LLC Corporate Forum

o Adjusting to Internal/External Market Variables

o Merger/Integration of AdvancMed, LLC into Symbiotix, Inc.

. Leadership Initiatives

o Identifying Leadership Skills (December 2007)

. Todd Arwood Performance Partners

o Leadership Workshop (April 2008)

. Blake Mouton Leadership Style

o FISH C.A.M.P. (April 2008)

. Todd Arwood Performance Partners

. Choosing Your Attitude, Accountability, Have Fun, Be Present,

Customer Focus

. Moving from an Operational Manager to a Strategic Thinker

(May 2009)

. American Management Association (AMA) Certification (2008)

. Developing Strategic Vision and Identifying Priority Issues

. Influencing Stakeholders and Evolving Managerial Roles

. Understanding Strategic Frame of Reference

MEMBERSHIPS/AFFILIATIONS

. Healthcare Businesswomen's Association (HBA)

. American Society of Microbiology (ASM)

COMMUNITY INITIATIVES

. Board Member - Mazzoni Center providing community/public resources

including medical/legal/counseling for people living with HIV/AIDS

(Ongoing)

. Past Board Member - AIN (AIDS Information Network) the first library

devoted to AIDS in Philadelphia that provided community/public resources

for people living with HIV/AIDS

. Worked with highly visible agencies including the PA ETC, MANNA,

Philadelphia Fight, and the AIDS Coalition of Southern New Jersey to

support community/global initiatives to address HIV/AIDS

Contact this candidate