Marketing Customer

Anthony Harlow

**** ***** ****** ****** #***

Culver City CA 90230

Phone: 760-***-**** Email:

***.***@*****.***

Objective: To obtain a market analyst position where I can use and further develop my skills.

Motivated business professional with 7+ years of experience in management, business analysis, customer

relations, and new system implementation. Excellent communicator with innate ability for effective

public, customer, and co-worker correspondence at all levels. Well developed written and verbal skills

suitable for corporate presentations, negotiation and strategic marketing plans. Expert knowledge base on

demographic trends, patterns, and segmentation used to identify target markets. Well versed in internet

marketing with emphasis on increasing revenue, awareness and visibility through use of social media

networks. Analytical candidate with keen ability to merge marketing with operations to develop viable

business solutions.

EDUCATION:

California State University Northridge Bachelor of Science in

Marketing

• Team Leader in Gateway Business Class focused on real business Case Studies.

• Analyzed demographic and psychographic data to determine value of geographical areas,

identify segments and target markets.

• Conducted focus groups and in depth interviews to determine effectiveness of ads and marketing

strategies.

• Wrote attitude and usage studies and analyzed data using factor and conjoint analysis methods.

• Developed advertisements and websites targeting segments based on various demographic and

psychographic elements.

• Conducted consumer surveys, sampled and evaluated findings using conjoint analysis, perceptual

maps and cluster analysis.

SKILLS:

• Expert on demographic patterns and trends. Demographic junkie.

• Thorough knowledge of consumer behavior, branding strategies, buying habits and retail and

internet market trends.

• Exceptionally strong analytical skills suitable for development of strategic business solutions.

• Proficient in use of Microsoft Office applications. Familiar with, MiniTab, SPSS (data mining

and statistical software).

• Effective team member, leader and builder with entrepreneurial mindset.

• Driven professional with candid ability to work effectuvely with a wide variety of individuals,

groups, departments and organizations.

PROFESSIONAL EXPERIENECE:

Marietta Corporation

Operations Supervisor (Compounding) September 2008 - September 2010

• Supervised thirty employees in three separate departments with emphasis on team building,

employee development and group dynamics.

• Evaluated sales data to determine where and why customer attainment was decreasing and

proposed persuasive solutions to upper management.

• Analyzed financial, manufacturing, and procurement processes and implemented new strategies

to ensure that outputs were more reliable and pertinent to company objective.

• Conducted internal departmental and external company S.W.O.T. analysis to determine viable

marketing business plans for each organizational entity.

• Analyzed high labor variances and developed long term plan to solve issue resulting in 50%

increase in labor efficiency.

• Conduct FMEA analysis with operations and marketing departments to ensure effective product

launches.

Thibiant International Chatsworth, CA

Compounding Supervisor April 2006 - September 2008

• Managed eleven employees in two separate departments responsible for quality, production and

timely delivery of customer products.

• Focused effectively on group dynamics to develop a cohesive team.

• Used spreadsheets to analyze process downtime and develop a schedule designed to reduce

financial waste, improve throughput and to punctually deliver a quality product to customer.

• Prepared department for audits from customers such as Beauty Avenues, Murad, Benefit,

Unilever, Estee Lauder and Proctor & Gamble.

Compounding Coordinator May 2004 - April

2006

• Developed and maintained a schedule designed to communicate to entire company the status,

timetables and product logistics of customer products.

• Conduced daily analysis on inventory levels and other MRP data to ensure that bottlenecks and

customer attainment issues are avoided.

• Developed and maintained training database as part of business improvement strategy.

• Created time-sensitive operation agendas as part of communication improvements with

organization.

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate