Marketing Software Developer

KATHRYN PATRICIA GOLDEN

*** *** ** *

Safety Harbor, FL 34695

727-***-**** *****.******@*****.***

SUMMARY

Accomplished Programming Analysis professional with experience in software

development, analysis and design. Experience spanning both production and

IT environments. Solid project implementation and daily customer support,

earning a reputation of high quality production, complex problem resolution

and professionalism. Excellent communication and diagnostic skills and

consistent problem solving in a timely manner.

PROFESSIONAL EXPERIENCE

GOLDEN LIGHT WEB CREATIONS, LLC, Safety Harbor, FL 2009 - present

Web Site Designer

. Implementing multiple internet marketing strategies including niche

marketing, article marketing, and social media

. Engaging in search engine optimization strategies

. Designing web sites via WordPress for enhanced search engine

optimization

. Expanding web sites for mobile platform

THE NIELSEN COMPANY, Oldsmar, FL 1998 - 2009

Senior Software Developer (2006 - 2009)

. Produced information used in Digital Television Transition

Congressional hearings

. Supported many products used in the Local Custom processes on a daily

basis

. Troubleshot data integrity issues when they occurred

. Implemented timely, high quality projects in individual and team

leader capacities

. Participated in multiple cross-divisional projects as a Subject Matter

Expert

Software Developer II (2003 - 2006)

. Developed strategies to allow highly custom product orders, such as

Moviegoers, to be processed through standard processing procedures

. Created and implemented a priority list of backlogged items with

multiple departments under my support

. Led team in analysis, design, and implementation of Local People Meter

Additional Markets enhancement across multiple products and platforms

Application Technical Specialist (1998 - 2003)

. Created VCR Imputation data extraction for Stat Research model year

probability studies

. Modernized Special Target Area Reporter (STAR), working with multiple

departments

. Enhanced multiple products per customers' specifications

. Participated in Y2K implementations

Kathryn Patricia Golden 727-***-**** Page 2

BLUE CROSS BLUE SHIELD OF FLORIDA, Jacksonville, 1987 - 1998

FL

Senior Marketing Data Analyst (1997 - 1998)

. Monitored database data integrity for other areas of Marketing

. Created ad hoc data for Marketing and outside consultants

. Enhanced existing report functions

Marketing Data Analyst IV (1995 - 1997)

. Participated in creating new Individual HMO product

. Planned and coordinated first phase of elimination of Under 65 frozen

products

. Developed persistency study of Under 65 products

. Performed monitoring of Under 65 products

Statistical Research Associate (1991 - 1995)

. Participated in multiple workgroups, including strategic planning,

Under 65 Rates and Benefits, and Direct Market Segment Cost Analysis

. Represented Actuarial in the Under 65 Rates and Benefits workgroup

. Produced monthly and ad hoc reporting for Direct and Group markets

Statistical Research Analyst (1987 - 1991)

. Developed and maintained Local Group Database used for underwriting

. Produced monthly enrollment reports

TECHNOLOGIES

SAS on MVS, CMS, PC, and Unix platforms, M204, PL/I, JCL, PHP, MySQL,

Javascript, WordPress, Adobe products, Microsoft Office products including

Word, Excel, and Powerpoint

EDUCATION

Web Designer certificate program, St. Petersburg College, Clearwater, FL

Computer Science Major, University South Florida, Tampa, FL

Computer Science Major, University North Florida, Jacksonville, FL

Associate in Arts, Florida Community College in Jacksonville, Jacksonville,

FL

Certificate in Data Processing, Coosa Valley Vocational Technical School,

Rome, GA

Mathematics Major, Abraham College Agricultural College, Tifton, GA

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