Sales Marketing

*** ** * ** . **** Lauderdale, FL *****

Phone 954-***-**** . E-mail ******@*****.***

Laura MOGILEWSKI

Objective

To use my marketing, event planning and media

expertise in a position that challenges my

creativity and rewards my diligence.

Most Current and Valid Experience:

Optimization of client marketing plans

Capable of driving foot traffic into venues through

the use of marketing and special events

Strong and proven implementation of Concierge

Programs to draw traffic and loyalty to merchants,

including Guerilla Marketing Strategies directed

toward local and tourist markets

Vast experience in event planning

Considerable, focused experience in tenant and

shopping center marketing, including handling large

budgets and creation of all advertising campaigns

from print to television

Capable of handling and optimizing any size

marketing budget available, due to strong ties in

marketing and advertising community

Professional experience

Las Olas Association March 2008- present

Executive Director

Responsible for managing and marketing all

merchants on Las Olas Boulevard

Responsible for all major events on the Boulevard

(Art Festivals, Food and Wine Festival, Christmas

on Las Olas)

Responsible for securing all sponsorships for

events on Las Olas Boulevard

Responsible for creating and maintaining the

relationship with the city in terms of all events

and legalities

Responsible for maintaining relationships with all

merchants on Las Olas Boulevard

Responsible for running all Board meetings and

directing board through delegation to accomplish

tasks

Attained a strong knowledge of social media

February 2006 - March 2008 Shooters Waterfront

Caf Fort Lauderdale, FL

Vice President of Marketing

Responsible for a six-figure annual marketing

budget for a major landmark high-volume restaurant

Responsible for managing Marketing Department,

overseeing all ad production and negotiating all

media partnerships

Responsible for creation of all ad campaigns

Responsible for creation of all internal and

external marketing including menu production,

posters, all print ads, all radio ads and all

television commercial production

Responsible for driving sales and increasing

revenue through creation and implementation of

concierge and hotel benefits programs for all major

hotels in the area

April 2005 - December 2005 Greater Fort

Lauderdale Chamber of Commerce

Director of Sales and Marketing

Responsible for managing Marketing Department,

overseeing all ad production, negotiating all media

partnerships, and overseeing production of

quarterly magazine

Responsible for managing Sales Team, generating

revenue through membership sales, ensuring that all

goals and quotas are met, then exceeded.

Responsible for managing Membership, Retention and

Database staffs, ensuring that all departments are

aligned to provide maximum revenue retention

through member relations

Responsible for negotiation of all corporate

partnerships

2003 - 2005 Beach Place and CocoWalk Fort

Lauderdale, FL

Marketing Manager for entertainment and retail

centers in Fort Lauderdale and Miami

Responsible for creating and maintaining a $500,000

annual budget at each center

Responsible for driving sales into tenant spaces

through use of special event traffic

Responsible for producing all special events and

booking all talent

Responsible for garnering media attention for the

center during events and creating solid and

positive relationships with media

Responsible for negotiation of all contracts and

corporate partnerships

Responsible for creation of advertising campaigns

Responsible for all approval of external and

internal marketing

Responsible for creation of monthly marketing

reports and production of action reports

1999 - 2003 Sloppy Joes / Howl at the Moon Fort

Lauderdale, FL

Sales and Special Event Manager

Produced all special events and promotions for a

high volume restaurant and separate night club

Responsible for driving sales and increasing

revenue; garnered over one half million dollars in

special event sales alone.

Created and implemented grass-roots marketing

program

Created and implemented the Concierge Program

Responsible for all administrative duties such as

invoicing, sales journals, sales summaries

1996 - 1999 Howl at the Moon Coconut Grove, FL

Director of Marketing

Responsible for all marketing programs and

promotional materials for a major night club in

South Florida

Professional memberships

Elected member of the Beach Council of Ft.

Lauderdale's Chamber of Commerce, attained the Vice

Chair of Marketing Position for the 2005 Calendar

year

Chairperson for Beach Flix 2004 Committee

Member of American Volleyball Professional Steering

Committee

Member of March of Dimes Star Chefs Committee 2004

- 2007

Accreditations

Completed ICSC Marketing I course in April 2004

Education

1991 - 1995 University of

Miami Coral Gables, FL

Bachelor of Arts in Child Psychology, Minor in Music

President of Hurricane Productions 1993-1995: Responsible for

contract negotiations, booking and organizing all major concerts on

campus; solely responsible for $90,000 annual budget

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