Marketing Manager

Bryce C Smith

***** ******** ***** *****, ** ****5 Phone: 813-***-**** *****.*******@*****.***

Marketing Communications Manager

1. Award-winning marketing communications (MARCOM) professional with 10 years of experience developing and directing advertising, public relations and web marketing efforts for companies and clients across a wide array of industries.

2. Proven leadership of creative, multimedia divisions and corporate communications teams.

3. Ability to conceptualize and orchestrate simultaneous, multi-faceted marketing campaigns.

4. Track record of “seeing the next big thing” and utilizing changing cultural, industry and technological trends to maximize marketing efforts.

Skills

1. Marketing Communications Strategy

2. Marketing Campaign Development

3. Brand Building & Positioning

4. Team & Project Leadership

5. Public & Media Relations

1. Market Research & Analysis

2. Graphic Design & Copywriting

3. Budgeting & Budget Management

4. Social Media Management

5. Web & Print Content Development

Recent Awards

CES Innovations Award (“WiFli” New Product Launch Campaign), 2009

Gold Create Award (“Where Everyone Learns Photoshop” Campaign), 2008

Meritorious Service Medal (US Army National Guard, Operation Enduring Freedom), 2006

Gold Tampa Bay Addy (“Luna di Luna Brilliant” Campaign), 2003

Professional Experience

AAMP of America – Clearwater, FL

Mobile and consumer electronics development and sales company; parent company for several well-known consumer electronics brands including Stinger, iSimple, Phoenix Gold and more.

Marketing Communications Manager: 5/2008 to Present

Direct corporate marketing efforts and communications. Manage a $2.5M budget and provide strategic guidance to a 6-member marketing team. Oversee brand management, public relations, new product launches, advertising, media buying, collateral development and web marketing efforts.

Selected Accomplishments:

1. Developed and launched integrated B2B and B2C marketing campaigns for three major consumer electronics brands, resulting in respectable sales growth figures during FY 2008-2009.

2. Intimately involved in the decision to merge of two major mobile electronics brands in late 2008 and early 2009. Merger resulted in increased market share, brand strengthening and an overall cost savings of $210K in marketing alone.

3. Collaborated with product development on the 2008 launch of iSimple, the fastest growing iPod, iPhone and portable device accessory brand in the US. Developed packaging and collateral that led to the brand being picked up by Best Buy, Circuit City, JC Whitney and FYE in the span of eight months.

4. Implemented a public relations and social media campaign for the launch of the iSimple WiFli that resulted in media coverage by G4 TV, MacWorld, Popular Mechanics and Engadget, among others.

5. Coordinated the actions of outside marketing and creative vendors for the much-anticipated re-launch of the Phoenix Gold brand of car audio speakers and amplifiers.

Kelby Media Group – Oldsmar, FL

Technology training company and publisher of “Photoshop User” and “Layers” magazines.

Marketing Communications Specialist: 8/2006 to 9/2008

Developed copy for all company advertising, PR and collateral materials, as well as some web content and magazine editorials. Acted as editorial director and QC for company podcasts and newsletters. Designed advertisements and marketing materials.

Selected Accomplishments:

1. Started the company’s monthly e-newsletter and managed three freelance writing contributors, as well as an e-mail developer and copywriting intern.

2. Produced innovative copy for company’s print advertising, e-mail marketing, websites and direct mail marketing, as well as podcasts and viral videos.

3. Oversaw the creation of marketing materials for the bi-annual Photoshop World Conference & Expo, including advertisements, e-mail marketing, web content, direct mail and show guide materials.

4. Developed award-winning “Where Everyone Learns Photoshop” campaign for the National Association of Photoshop Professionals – an effort that saw membership rise by 15% between January and April of 2008.

5. Launched the company’s SEO and social networking efforts, resulting in an almost immediate 20% increase in quality web traffic.

6. The hla group – Tampa, FL

Full-service advertising, marketing, web development and public relations agency

PR Coordinator/Copywriter: 2/2002 to 10/2002 Account Manager: 10/2002 to 4/2005

Wrote copy for all company advertising and public relations campaigns. Coordinated advertising and public relations campaigns for several local and national clients. Interacted with clients and provided council on marketing communications issues and campaign strategies. Managed the agency’s entertainment marketing efforts.

Selected Accomplishments:

1. Provided excellent public relations support – including PR campaign maintenance, press release writing, story development and pitching – for local and national-level clients in a wide variety of fields.

2. Wrote copy and helped develop creative for several award winning advertisements and public relations campaigns.

3. Responsible for getting several clients actively involved in social media (MySpace, YouTube) well before the trend became mainstream.

4. Led entertainment marketing efforts for clients by networking and coordinating with representatives from movie studios, TV production teams, product placement agents, music marketing agencies and artist representation agencies.

5. Coordinated promotions and media for multiple high-profile events, including movie openings, music festivals, industry awards banquets and non-profit charity events.

Software Proficiencies

Productivity:

Word, Excel, PowerPoint, Publisher, Acrobat, Arc GIS

Creative:

Photoshop, InDesign, Illustrator, Camtasia Studio Pro

Education

University of South Florida

Bachelor of Arts, 12/1999

1. Major: Communications

2. 3. Military Service

US Army – Darmstadt, FRG; Fort Bragg, NC

10/1991 to 2/1996

1. MOS: 11BQ6 – Long Range Surveillance (Airborne)

2. Florida army national guard – Tampa, FL; Pinellas Park, FL

3/1996 to 4/2005

1. MOS: 96B2P – Military Intelligence Analyst

2. coalition task force 51 – Kabul, Afghanistan (Florida Army National Guard Deployment)

4/2005 to 6/2006

1. MOS: 96B2P – Military Intelligence Analyst (Predictive Analysis)

Portfolio and References Available Upon Request

Bryce Smith 813-***-**** *****.*******@*****.***

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