Marketing analyst, Research analyst
Resume:
Sailatha Swaminathan
***********@*****.***
Summary
An aspiring marketing professional with a proven capability to deliver results on time and budget.
Approaches tasks in a creative and positive manner, works well under pressure.
• Ability to lead and motivate team to deliver results to budget and time restraints
• Excellent verbal and written communication skills
• Excellent problem solving, Interpersonal and analytical skills
• Team player with an ability to work well with diverse cultural group
• Confident working with Microsoft Office Suite
Experience
Vivanta Hotels & Resorts, Taj Group
Internship, Marketing and Sales
Nov 2013 – Feb 2014
One of the leading hotel chains in India with a strong focus on customer satisfaction and revels in a
spirit that presents the normal with an unexpected twist. It challenges the expectations of the hotel
and unfolds multiple layers of delight. Innovative cuisine concepts and the challenge to constantly
engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.
• Effectiveness of Physical Evidence
• Carried out extensive interviews with customers to collect their feedback on
effectiveness of services provided. This enabled better understanding and more
effective services with 100% positive feedback
• Maintained the record of frequently visited customers
• Generated impressive profits and record crowds to the “Saturday Night” event
• Maintaining and updating customer databases
• The study took the feedback of 100 customers who checked-in the hotels during the
data gathering period comprised the customer respondent
• Handled difficult customers face-to-face. Displayed a calm manner and
excellent listening skills, which identified the problem and appeased the situation.
This ensured swift resolution and heightened customer relationships
• The questionnaire checklist was used as the main instrument for data gathering
• The study concluded that about 65% of customers would like to visit the hotel again
• Public Relations
• Devised and led marketing strategy on Internet, social media, newspaper and
business publishing. Identified market opportunities and organized promotional
activities. This optimized company profile and increased market share by 5% i.e, by
observing the total amount of revenue of the company and total amount of revenue of
the industry in the entire market acquired
• Supervised the production of publicity brochures, handouts, direct mail leaflets and
other promotional materials
• Organizing photo shoots
• Organizing and attending events such as conferences, seminars,receptions and
exhibitions
• Supporting marketing managers and other colleagues
• Coordinated complete event from lighting and sound professionals to judges,
contestants, patrons and sponsors
• Writing detailed report and presenting results
• Maintaining and updating information on organization's website
• Liaising with and answering enquiries from media, individuals and other
organizations, often via telephone and email
• Sales Activities
• Listening to customer requirements and presenting appropriately to make a sale
• Cold calling to arrange meeting with potential customers to prospect for new
business
• Making accurate, rapid cost calculations and providing customers with quotations
• Recording sales and order information and sending copies to the sales office, or
entering figures into a computer system
• Negotiating the terms of an agreement and closing sales
• Reviewing the own sales performance, aiming to meet or exceed targets
• Demonstrated versatility by successfully handling diverse work, ranging from
customer service, research, sales and marketing activities to team management
Manthan International School
Kindergarten Teacher
May 2011– Mar 2012
Manthan International School offers an International Curriculum in affiliation with CIPP
(Cambridge Board) for primary classes. It also offers the choice of IGCSE (Cambridge Board) and
CBSC for higher grades.
• Promotional Activities
• Developed promotional materials, leaflets, brochures and power point presentations,
to promote the school at Parent Teachers meeting. This led to an improvement in the
engagement index between parents and the school which further led to an increase
enrollment by 15% per annum
• Classroom Activities
• Assisted class teacher to manage the classroom by helping students to complete Math
exercises, practice their reading skills and provided feedback to the teacher on
students progress
• Supervised children during outdoor and indoor activities with utmost care and
adhered to safety requirements
• Decorated the classroom according to different themes to explain the topics through
simple practical methods such as objects that fly in the air
• Prepared report card with individual feedback to parents
• Circle time
• Directed and supervised “Circle Time” – an activity designed to develop and
improve attention span, oratory skills and spatial thinking -- among children
• Extracurricular Activities
• Introduced multicultural activities and attempted to teach children about diversity to
make them global citizens of the world
• Implemented positive guidance strategies through respectful behaviour, good
manners, etc.,
• Utilized audio-visual methods such as screening Disney cartoon movies to sustain
interest and stimulate creativity.
• Taught French language skills
Education
• MBA (Marketing and Finance), Osmania University, 2014
• BSc (Biotech), Osmania University, 2011
• Diploma in the French Language (A2 Level), Alliance Francaise, 2013
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