Manager Marketing

GAIL CONROY

*** ******** ***** ****

Oradell, NJ 07649

H: 201-***-**** C: 201-***-****

**************@***.***

C A R E E R S U M M A RY

A marketing professional with over 15 years of Corporate and Agency Marketing Communication and Brand

Management experience. Core strengths in building strategy, managing execution and leading teams.

PROFESSIONAL EXPERIENCE

Samsung Electronics America Ridgefield Park, NJ

Director, Marketing Communications Jan 2010–Present

Develop strategic marketing communications plans for the $1.7B Home Appliance business including all

advertising development, media planning, digital/search/social/CRM, Public Relations and in store

activation.

• Developed 2010 multi spot TV campaign which proved to be highest scoring spot across all other

Samsung North American product verticals in 2010.

• Worked closely with Market Intelligence team on custom research programs to provide first ever

category segmentation analysis, custom retailer analytics and neurological testing to gage effectiveness of

retail circulars and in store point of sale.

• Launched custom media integration programs with Bravo TV, HGTV, Food Network and Conde Nast.

• Developed and deployed integrated multi unit digital and print campaigns

• Created and instituted a point of sale process, enabling re deployment of resources, cost cutting and

timely deployment to the field.

Unilever Foods US Englewood Cliffs, NJ

Senior Brand Manager Aug 2005–Jan 2010

Develop and implement brand marketing plans and communication strategies within traditional advertising,

digital, public relations and in store environments. Ownership of marketing budget and overall brand P&L.

Deliver against monthly/annual volume forecasts. Manage multiple external agencies, cross functional

teams and direct reports.

• Developed and executed multi dimensional campaigns for Ragu Pasta Sauce leveraging media

partnerships with ABC's The Super Nanny, Radio Disney and the Food Network's Robin Miller

• Produced a comprehensive category management review for Pasta Sauce resulting in custom research

projects and shelf optimization with key retailers such as Wal Mart

• Launched innovations for Ragu and I Can't Believe It's Not Butter, delivering against all in market KPIs

• Launched 4 branded web sites, resulting in increases to site traffic among unique visitors, page views

and return visits

Senior Integrated Marketing Manager Jun 2002–Aug 2005

As a support function to the marketing organization, led the development of communication plans for the

Lipton, Knorr, Ragu and Lawrys brands. Recommend spending levels and timing across channels. Prepare

post program ROI analysis. Budget management across 5 brands simultaneously.

GAIL CONROY

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PROFESSIONAL EXPERIENCE CONT’D

Kraft Foods North America East Hanover, NJ

Senior Consumer Promotion Manager Jun 2000–Jun 2002

Executed individual and multi branded consumer promotions for Oreo, Chips A'hoy, Fig Newtons,

Teddy Grahams and Snackwells

• Managed multi branded sponsorship promotions with Major League Baseball, Nickelodeon and NASCAR

• Provided promotional support for launches of Chocolate Cream Oreo, Teddy Grahams Sandwich Cookies

and Sugar Free Snackwells

Einson Freeman Paramus, NJ

Account Director Jan 1997–Jun 2000

Senior Account Executive Apr 1995–Jan 1997

Developed and executed strategic promotional programming for clients such as IBM, Sears,

Perdue Poultry, Wamsutta Home Textiles

• Lead execution of multi faceted sponsorship campaigns with NCAA Basketball, Disney and

Ringling Bros. Circus for Sears retail outlets

• Launched first ever integrated Bridal Registry program for Wamsutta home textiles, delivering product

training, promotions and in store collateral to top retailers such as Macy’s, Filene’s, Bloomingdales and Bed,

Bath & Beyond

E D U C AT I O N

Montclair State University

Bachelor of Arts Degree December 1991

• English major with concentration in Journalism

• Campus Newspaper Reporter

• Public Relations intern at Union Hospital, Union, NJ

TECHNICAL SKILLS

Proficient in Microsoft PowerPoint, Excel and Word

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