Marketing Account Executive

Hevelie B. Peters

**** ********* ******, *****, **, 10466

(718) 547 – 4185 h (917) 558 – 6879 c

*******@***.***

PROFILE

Marketing professional with a solid background in direct mail, advertising, branding, event marketing,

multi-media and online initiatives. Skilled in strategic development, marketing planning, agency and

vendor management. Client and agency experience.

EMPLOYMENT HISTORY

MetLife Financial Services, New York, NY 3/07 – 2/10

Senior Account Manager, Global Brand & Marketing Services

Managed client relationships and marketing communications for in-house creative services department.

Led creative team in the development of print and multi-media collateral for insurance and annuity

products: direct mail, advertising, promotions, newsletters, flyers, powerpoint, videos, emails and web

banners to support sales force. Advised clients on creative brief writing, branding, messaging,

repositioning and communication strategies. Collaborated with cross functional corporate, product,

marketing, research and production teams.

E*TRADE Financial, New York, NY 6/06 – 12/06

Marketing Consultant, Customer Marketing

Developed communication strategies and executed online acquisition and retention campaigns for

investment products. Managed campaign marketing calendar and creative execution of emails and

newsletters. Partnered with cross functional product and marketing teams on data segmentation,

analytical modeling and creative development. Managed agency relationships and online vendors .

CITICORP, New York, NY 6/05 – 6/06

Marketing Consultant, Citi Cards Thank You Network Loyalty Program

Responsible for marketing management and execution of rewards campaigns for Citibank credit card

customer loyalty program. Directed ad agencies in the development of direct mail, branding and online

initiatives. Managed marketing calendar and rewards redemption vendors.

Marketing Consultant, Citi -Cards Cross Sell & Enhancement Services

Managed direct marketing initiatives for Sears credit card debt protection products. Responsible for

creative development, list processing, segmentation, sales forecasting, analytical modeling and creative

testing strategies. Managed agency and data vendor relationships.

JP MORGAN CHASE BANK 6/99 – 12/04

Vice President, Marketing, Cardmember Services

Responsible for direct mail creative development, agency and vendor management of acquisition and

retention campaigns for consumer and business credit card segments. Directed communication strategies

for new product launches. Managed ad agency design execution and production on direct mail campaigns

and credit card designs. Partnered with cross functional teams on campaign specs, mailing lists,

experimental design models and rewards fulfillment.

Hevelie Peters, Page 2 of 2

Vice President, Portfolio Management

Managed account growth and marketing communications for the Bank of New York (BNY) credit

card portfolio. Led all aspects of direct marketing and promotions revenue management, credit risk and

credit operations initiatives geared towards increased profitability. Managed the BNY Platinum Card

launch.

WUNDERMAN, CATO, JOHNSON, New York, NY 11/98 - 6/99

Marketing Consultant, United States Postal Service

Managed brand positioning and direct mail creative development on USPS business-to-business

account. Collaborated with creative team on direct mail, direct response TV and interactive initiatives.

RAPP COLLINS WORLDWIDE, New York, NY 2/98 - 11/98

Senior Account Supervisor, Western Union Domestic/International

Ledall aspects of direct marketing targeting multi-cultural segments. Supervised 5 account executives.

Launched a global website promotional marketing campaign. Managed a $3 million marketing budget.

UNIWORLD GROUP, INC., New York, NY 2/95 - 12/97

Account Supervisor, AT&T Multi-cultural Event Marketing

Developed promotional marketing strategies for AT&T International. Negotiated vendor contractual and

merchandising agreements. Evaluated event sponsorship proposals to substantiate AT&T involvement.

Senior Account Executive, AT&T Multi-cultural Consumer, Corporate

Worked with clients to develop TV, radio, print, direct mail and outdoor campaigns. Managed $2

million advertising budget. Supervised photo shoots, casting and spot radio production.

Account Executive, AT&T Multi-cultural Consumer, Business

Managed agency workflow on consumer and business products. Prepared quarterly competitive

reviews. Managed production billing, updated media plans, and radio promotions.

DIRECT MARKETERS ON CALL, New York, NY 1/94 - 2/95

Marketing Consultant

Advised Citibank, American Express, and TNT Global accounts on direct marketing initiatives.

OGILVY AND MATHER DIRECT, New York, NY 2/90 - 11/93

Assistant Account Executive, AT&T Consumer

Coordinated all facets of direct marketing between agency and client.

Traffic Coordinator, AT&T, American Express

Assisted in the development of direct mail and direct response TV campaigns.

THOMAS PUBLISHING COMPANY, New York, NY 10/88 - 1/90

Production Assistant

Coordinated print production and artwork specifications for trade publications.

EDUCATION

B. A., Media Communications, Hunter College, New York, NY

Advertising Agencies of America, Management Training Program

SKILLS

Microsoft Word, Microsoft Excel, PowerPoint, Lotus 1-2-3, Business and Creative Writing

Contact this candidate