Marketing Supervisor

Marc Surrey

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609-***-**** ******.****@*****.***

Professional Summary

Versatile creative supervisor with over eighteen years experience in

consumer and pharmaceutical advertising

with a wide range of Branding & Marketing capabilities in Ethical, OTC

brands, DTP, Direct Response and consumer package goods, including

production management, interactive, web development and a long standing

record of effective 360 degree strategic marketing solutions for clients,

brands & customer needs.

Creative Consultant Highlights - MSDirect

7/04 - present

Nanotechnology: Oncology New Business pitch. Developed print

campaign -copy/art - concepts/positioning

for a Protein-Engineered Biological Nanotransporter for Enhanced

Cellular Penetration of Paclitaxel.

Created 360 degree strategic marketing & product branding / creative

copy/art for Triano. Siemens New

Tri- Mic Hearing Aid. Awarded the account - 6 MM trade & consumer Global

campaign to Audiologists -

Developed 26 global web sites as a co-op program that was available to

Siemens network of audiologists.

Interactive patient program for Zerit and Xenicle. Developed and

launched a new line of Internet food products

for Diabetes II patients. Created a feed back data system for Roche

from doctor /patient relationships

Created a Diabetes II Smart Card where patients receive a script

card from the doctor that allows them go to the

Pharmacy to get free samples and other information On Diabetes II

and giving the pharmacist a more primary

role with the patient. Better quality control of the free samples.

Lecturer-Wyeth: Creative Problem Solving / 6 month seminar for the

entire creative staff at 30 West 2/2000

Over the last four years, I've worked on many diverse relationship

marketing assignments as creative management for clients that are below the

radar with limited budgets. I've had the opportunity to work; "From Thought

to Finish", write copy, art direct, create strategic marketing positioning

concepts for Healthcare Services, manage & traffic print productions and

coordinate direct mail fulfillment. I also free lanced for some larger

agencies. Simstar, Harrison Star, FCB, Cytovance, Wheelock & Theradex. I'm

currently developing a new print campaign art & copy for a nutraceutical

cholesterol product for CholesterBlock that helps reduce cholesterol

absorption naturally.

IMS: Creative Supervisor

6/00 - 7/04

Responsible for a group of multi-million dollar pharmaceutical

integrated marketing communication accounts in the categories of

ethical, OTC, Consumer Package Goods, Direct Marketing and Business-to-

Business. Developed direct marketing, strategic planning and creative

for all accounts: Siemens Medical Solutions, Hearx, Bio Reliance,

Becton Dickinson-Syringes, Menu-Direct, Wheelock Security Systems.

Accomplishments:

* Increased total revenue from accounts 15% - Awarded new

business - Siemens Triano- Tri Mic

Hearing Aids - Global print & broadcast account worth

over 3.5 million.

* MenuDirect: Developed all marketing, advertising and

creative; including 26 package designs for

the new exclusive line of dietary food products for Diabetes

II patients, with home delivery,

available only thru the internet. Combining the efforts

from Roche/ Zenicle in developing a

Menu selection & patient interactive data with a cross-

reference back to doctors thru Roche.

* Identified & developed a new internet media

opportunities for all Siemens US & Global

Audiologists; Maintain brand equity, developed

nine categories of websites, Hearing 411.com

Posted on the Siemens home page that could be

customized and produced all collateral material

for the entire program to all of the 2000

Audiologist for new patient connections.

SIMSTAR: Creative Management Director

10/99 - 6/00

Rebuild the creative department and raise the level of creative work

produced, while managing all Internet account activities. Developed a

stronger Creative Work Plan for new pitches and current work.

Integrate time lines, budgets and accountability. Monitor the work

flow and team performance. Develop a stronger relationship between

other services of the agency to ensure more productivity and better

communication.

Created a new positioning for SIMSTAR- "Turning Information Into

Motivation".

Accounts: Detrol, Actos, Zerit, Claritin, Nasonex, EffexorXR, Zencile,

Asmanex, Lipidor, Sporanox, Sonata, BMS-HIV, My Wyeth Global

MSDIRECT: Principal

5/93 - 9/99

The Biggest Little Ad Agency In Princeton.

Responsible for all services- Ethical, OTC, DTC, Business to Business,

Trade, Consumer& Corporate

Clients:

Johnson & Johnson - Personal products, Campbell's

V-8, Halston Fragrances, Max Factor Cosmetics,

Lipton- New Products, Hush Puppies, Burlington

Coat Factory, Holy Redeemer Hospital,

Ogilvy & Mather-Dove, Siegal & Gale-Xerox, Grey-

Ultra Slim Fast, Ford Motor Corp. Dydynk,

St. Marys, Corporate, Roche, Bronner Slossberg

Humphrey/Digitas, FedEx, AT&T and American

Century-Financial Investments, Roska Direct - Life

Scan, Thomas Register and GE Capital.

ALLY GARGANO / CHC: Associate Creative Director-Art

10/91 - 3/93

SUDLER & HENNESSEY: Creative Art Supervisor

9/88 - 10/91

DANCER FITZGERALD SAMPLE: Senior Art Director

9/87 - 8/88

Mc CANN ERICKSON: Art Director

1/85 - 8/87

LEO BURNETT / MEXICO: Art Supervisor/Producer

9/81 - 1/85

DOYLE DANE BERNBACH: Art Director

6/77 - 9/81

EDUCATION: Philadelphia Museum College of Art/BFA 77'

Hunter College/MS Program / Psychology 79'

AWARDS: Andy's, Clios, One Show, and Gold Medal/ Best of Show / United

Way

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