Manager Management

Amanda Dingus Kindall

**** ****** **** ( Battle Creek, Michigan 49014

210-***-**** ( ******.*******@*****.***

STRATEGIC MARKET RESEARCH PROFESSIONAL

Director of Competitive Intelligence ~ Senior Market Research Manager ~

Market Information Manager

Talented, results-focused market research professional with proven

expertise in driving competitive intelligence, strategy and market

intelligence initiatives across diverse organizations from Fortune 50,

Financial Services, and Big 5 Consulting to Engineering Services and

Emerging Technologies. Trusted business partner; skilled at building

relationships and collaborating with clients to define complex business

challenges. Insightful consultant combining in-depth knowledge of

holistic, hypothesis-driven research strategies with solid business acumen.

Competitive intelligence expert; accomplished at creating and executing

corporate and competitive research programs to elevate organizational

performance, achieve industry leadership position, increase revenues, and

ensure complete customer satisfaction.

Areas of expertise include:

Competitive Intelligence Methodologies ( Market Research Project Management

( Syndicated Research Vendor Management

Market Intelligence ( Cross-Functional Team Leadership ( Strategic Planning

( Primary & Secondary Research ( SWOT

Integrated Marketing Research ( Cost Analyses ( Problem Framing ( Analytic

Problem Solving ( Consumer Market Research

KEY PROFESSIONAL ACHIEVEMENTS

MARKET RESEARCH / COMPETITIVE INTELLIGENCE

Demonstrated expertise in various market research and competitive

intelligence concepts and initiatives, incorporating innovative reporting

and game-changing methodologies to deliver comprehensive solutions to

clients.

. Transformed data-drive stories, integrating primary, secondary and POS

data into hypothesis-based, actionable insights and analysis across

multiple product lines for Microsoft.

. Spearheaded development of actionable analysis and recommendations for

internal clients in support of USAA bank initiatives; streamlined

internal competitiveness measures in assessment of financial services

marketplace by product line, competitor and market segments.

. Launched comprehensive competitive intelligence program for EarthLink,

defining strategy and tools to identify and monitor market activities of

peer and multi-industry leading companies to gain a competitive

advantage.

. Provided invaluable strategic and competitive information on a variety

of industry sectors, companies and information technologies for MACTEC

Strategic Planning Team.

Leadership

Proven leadership skills developed through management of all aspects of

major projects and programs throughout career from concept through

execution.

. Drove transition of enterprise-wide syndicated data provider, leading

change management strategy, transition communication plan,

rationalization, data validation and all training for 1,500 employees in

16 locations countrywide.

. Oversaw $8 million portfolio of syndicated and market intelligence

vendors comprised of evaluation, procurement and deployment of research

resources for Microsoft; generated $3 million in enterprise-wide

research savings.

. Earned recognition from USAA with Marketing Leadership Award; selected

to serve as Interim Director of Competitive Intelligence.

. Led all aspects of library function for leading human factors

engineering consulting firm, including but not limited to evaluation and

acquisition of information resources, creation of best practices and

budget management.

. Directed large-scale research/analysis projects within the Center for

Strategic Information of KeyBank.

AMANDA DINGUS KINDALL ( ******.*******@*****.*** ( PAGE TWO

PROFESSIONAL WORK HISTORY

THE KELLOGG COMPANY, Battle Creek, Michigan ( 2010 - Present

Senior Manager, Business Solutions & Category Strategy

Leverage superior thought leadership in support of Kellogg's POV on the

economy, center store and private label to improve executive decision

making.

VEGA CONSULTING, Bellevue, Washington ( 2010

Contractor / Senior Research Manager

Consulted with major high-tech clients, including Microsoft, Google and

Amazon on market research, market intelligence design, project management

and analysis.

MICROSOFT, Redmond, Washington ( 2008 - 2009

Senior Manager, Market Research / Market Intelligence

Recognized as "Market Expert," providing leadership to product and project

teams, strategic planning groups and executive meetings across four

distinct business areas. Earned MVP Award and Initiative & Innovation

Award.

USAA, San Antonio, Texas ( 2006 - 2008

Senior Competitive Intelligence Analyst

Provided support for all retail banking products through comprehensive

market research and competitive intelligence to guide all aspects of

strategic planning process.

EARTHLINK, Atlanta, Georgia ( 2006

Market Intelligence Manager

Implemented comprehensive competitive intelligence program. Managed all

aspects of $5 million research vendor portfolio from contract negotiations

and resource training to dissemination of information and analyst

inquiries.

KEYBANK, Cleveland, Ohio ( 2005 - 2006

Contractor / Senior Research Analyst

Consulted with KeyBank Center of Strategic Information through virtual

interaction within restrictive timeframe working only nights and weekends.

DORRIS & ASSOCIATES, Atlanta, Georgia ( 2005 - 2006

Information Manager / Librarian

Spearheaded creation of specialized information and knowledge management

services for leading human factors engineering consulting firm.

MACTEC, Alpharetta, Georgia ( 2005

Contractor / Competitive Intelligence Analyst

Advised Strategic Planning Team on a variety of industry sectors, companies

and information technologies in contractor role for an estimated 500-hour

project.

Other previous roles included Contractor / Strategic Research / Competitive

Intelligence Analyst with Capgemini, Senior Research Analyst with KeyBank,

Corporate Librarian with EMS Technologies, Senior Librarian with Deloitte

and Information Specialist; Director, Law Information Center with MACTEC.

Details on request.

EDUCATION & CERTIFICATIONS

Master of Library and Information Science, May 1999. University of Texas;

Austin, Texas

Bachelor of Arts - English, Minor in History, December 1997. Clemson

University; Clemson, South Carolina

Contact this candidate