Sales Visual Basic

Experience

NBC Universal, Web Analytics Analyst, New York, NY, April 2010-Present

Provide core insights from traffic data to suggest, execute, and support

site-wide optimizations to drive fundamental changes in user experience,

engagement, and business monetization strategies - worked with the

editorial team to increase channel engagement in Beauty by +650% through

the creation of branded photo galleries

Lead weekly meetings to translate traffic data into actionable information

and provide data driven insights on business opportunities/risks - these

meetings led to the shift in editorial strategy

Sourced, pitched, and drove negotiations to develop new partnership

opportunities to create an additional avenue for driving qualified

audiences, increasing brand awareness, and bettering PageRank for

Petside.com - in one month successfully secured seven new traffic exchange

partnerships with leading animal sites such as Animal Planet, and Aol's Paw

Nation

Drove the development of the August estimate which is the primary traffic

forecasting model and used to set revenue targets for Q3 and Q4

Implemented a non-paid dashboard reporting system to provide comprehensive

business intelligence to editorial and product teams (roughly 45% of

iVillage.com employees)

Collaborate with web developers, sales, and ad ops to ensure appropriate

site tagging, identify reporting gaps, and develop efficient tracking

solutions for clients - led the Omniture implementation for three site

relaunches, two conversion funnels (e-commerce product tracking and

newsletter/registration signups), and four co-branded advertising campaigns

Manage two interns and one outside consultant within Audience Development

Warner Bros. Entertainment, Financial Analyst-DC Comics, New York, NY, May

2009-April 2010

Partnered with cross-functional teams (34 departments across three

divisions), analyzed key business drivers, and developed the 2010 annual

budget which consisted of $195M in revenue and a bottom line of $51M

Owner of the comic book product forecast (over 1000 titles); worked with

sales, editorial, and operations and owned variance explanations which

resulted in a +35% increase in accuracy forecasting sales

Developed process improvements through the use of VBA including writing

macros to perform repetitive tasks, formatting for reports, and data

validation checks to increase consistency/efficiency across business group

MTV Networks, Corporate Finance Intern, New York, NY, Jan 2009-April 2009

Prepared and updated monthly outlook and conducted an analysis within each

MTVN division to highlight the profit/loss impact on each business unit

NBC Universal, Finance Intern-SNL, New York, NY, Jan 2009-April 2009

Entered and audited vendor invoices, petty cash, and purchase card receipts

with weekly amounts totaling over $200K

Education

Florida State University, Tallahassee, FL, Graduated Dec 2008

Bachelor of Science in Finance, GPA: 3.9/4.0, Summa Cum Laude

Leadership

Citizen Schools, Apprenticeship Teacher at Global Tech Prep, Sept 2010-

Present

Emerging Professionals @ Time Warner, Mentoring Program Founder, June 2009-

April 2010

Warren Buffett Leadership Trip, FSU Representative, Oct 2008

Selected by a faculty committee out of 6,500 students to attend a one day

trip with Warren Buffett

address

Work Street

Work City, Work State Work ZIP

tel Work Phone

fax Work Fax Phone

url Work URL

address

Work Street

Work City, Work State Work ZIP

tel Work Phone

fax Work Fax Phone

url Work URL

Stacy

French

from the desk of

Stacy

French

from the desk of

Stacy

French

Address

295 Park Avenue South #16N

New York, NY 10010

tel 561-***-****

email *************@*****.***

Software & Programming Skills

MS Office/Apple iWork

Advanced Excel (including macros)

Omniture Site Catalyst and Discover

comScore

Google Insights

Google Analytics

Collective Intellect

eMarketer

Forrester

Hitwise

CMS (Moveable Type and Drupal)

SPSS

Visual Basic

Understanding of SQL, Java and HTML

Social Media Management

Training

Advanced Omniture Site Catalyst - Adobe

Omniture Implementation - Adobe

Presentation Skills - NBC Universal

Hiring the Right People - NBC Universal

Financial Analysis Using Visual Basic - NYU

Effective Coaching - NBC Universal

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