Project Manager Sales

Senior Administrative Assistant Professional

SUMMARY

I am an innovative and extremely organized Senior Level Administrative

Assistant professional with over ten years of experience in administrative

support, project coordination and marketing management. I am looking for a

challenging and rewarding position where I can utilize my diverse skills

and knowledge towards enhancement of a company.

WORK EXPERIENCE

McGraw-Hill Ryerson, Toronto, Ontario, Canada

2008-2009

Marketing Coordinator (Product Coordinator)- Social Studies & Electives

. Contributed to the planning and execution of direct marketing

initiatives for several product lines.

. Directed the design, production, printing and distribution of 6-7

product catalogs including copywriting.

. Developed copy for product websites, marketing campaigns and

presentations.

. Introduced social media tools to increase product awareness and to

better understand customer needs.

. Executed marketing budgets and head all contract negotiations.

. Leveraged negotiation and communication skills to launch new product

campaign.

. Improved website functionality and sales through customer feedback,

improved content and promotions.

. Researched and analyzed market and competitive findings.

. Designed online survey to enhance customer experience and improve

website functionality.

. Recruited speakers and created workshop programs to promote products

and educate teachers.

. Served on development team for new online catalog tool for customer

sale and event promotions.

Collision Repair Magazine, Thornhill, Ontario, Canada

2007

Copywriter and Proofreader

. Developed and wrote feature articles for company websites and

publications.

. Collaborated with advertising sales team to improve customer

experience.

. Provided proofreading and editing as needed.

The Wharton School, Philadelphia, PA 2001-

2007

Senior Administrative Coordinator

. Designed, developed and implemented several processes that served as a

foundation for the department.

. Improved website content and co-developed effective content management

system.

. Edited and proofed academic journals and various publications.

. Created executive level presentations, spreadsheets and charts to

promote department agenda.

. Led the recruitment and setup of weekly speaker seminars and planning

of department events.

. Managed hiring and supervision of student workers.

. Designed and developed web based tools to track academic journals and

manage recruiting process.

. Served as first person of contact for all departmental needs.

. Supervised registrar issues, classroom management, grade reporting,

Web Caf , Digital Roster and SRS software system.

Right Management Consultants, Philadelphia, PA 1999-2001

Marketing Associate (Promoted from Administrative Assistant)

. Analyzed competitive product offerings in terms of features and

benefits as well as price points.

. Developed and customized proposals, sales collateral and presentations

based upon clients specific needs.

. Conducted industry analysis to explore new opportunities.

. Worked directly with the vice presidents of sales, marketing and

communications to develop an effective CRM strategy to build real

customer value.

. Effectively planned and tracked budgets of $10+ Million for assigned

projects and events.

. Managed 43 regional tradeshows for field offices.

. Conducted product training for 200 sales offices.

. Partnered with PR, advertising and design agencies to successfully

complete projects.

. Researched and drafted copy content for newsletters, press releases,

and product sales sheets.

. Monitored field for consistency in branding and communications.

. Served as project manager for new product roll out of "At Home" online

tool including website setup and content development, training and

creation of marketing collateral.

. Implemented project planning and reporting tool to keep project

members informed of progress.

. Other duties as assigned and needed.

Education

Bachelor of Business Administration (BBA) - Marketing - The Wharton School

of Business

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