Sales Customer Service

Ro de r i c k C . El l i s

*** ********** ******

Hampton, VA 23664

757–515–4848

********@***.***

MARKETING PROFESSIONAL

Highly skilled marketing executive with 15 years of progressively increasing success in sales

and advertising. Extensive experience in strategic planning, business development, account

management, and customer service. Adept at achieving success in competitive markets and

exceeding client expectations. Demonstrated ability to develop and execute sales and

marketing strategies. Looking to compete for the position of Pharmaceutical Sales Specialist

for AstraZeneca.

CORE COMPETENCIES

Business Development Account Management Skilled Communicator

Strategic Planning Customer Retention Business Negotiation

Consultative Sales Project Management Target Marketing

PROFESSIONAL EXPERIENCE

CBS Corporation d/b/a WGNT TV CW27, Portsmouth, VA

Account Executive, 2003–2010

• Developed and implemented electronic media communication strategies for clients to

promote, publicize, and market programs, products and services increasing profit for some

clients by 40% over the previous year

• Created, monitored and evaluated communication campaigns guaranteeing appropriate

and effective forms of media content and approaches were used in order to assure success

• Generated revenue and met budget goals and objectives while servicing internal and

external clients in a fast paced environment

• Successfully managed a variety of challenging and complex media projects for a diverse

mix of clients including business concerns and non profit entities; understood and interpreted

client expectations and facilitated return on investment

• Coordinated VIP tours and had an active role in public relations events highlighting the

vision and accomplishments of the organization

• Skillfully used media measurement tools, such as Nielsen and Arbitron ratings to evaluate

the achievement of marketing campaign goals and objectives

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R o d e r i c k C . E l l i s . 707 Charthouse Circle. Hampton, VA 23664, 757–515–

4848, ********@***.***

New York Times, Company d/b/a WTKR TV NewsChannel 3, Norfolk, VA

Account Executive, 2000–2003

• Sold and managed a $1,000,000+ per year client list

• Consistently exceeded annual sales quotas

• Designed and implemented marketing campaigns including execution and evaluation

•Led teams of commercial producers and copywriters creating revenue generating marketing

campaigns

• Created cost savings for clients by analyzing and evaluating their current media plans and

recommending less costly alternatives that delivered better results

• Thoroughly penetrated organizations establishing and maintaining relationships with key

company officials thus insuring continuity of business relationships and optimal customer

service delivery

Christian Broadcasting Network, Virginia Beach, VA

Syndicated Program Buyer, 1998–2000

• Evaluated national media outlets and designed plans to use these venues for promotion of

the CBN brand nationally

• Participated in the creation of a national campaign across multiple media platforms to

promote “The Book” project

• Negotiated contracts for distribution of television programs in media markets across the

United States

• Facilitated multiple contract negotiations simultaneously while creating mutually

beneficial relationships with media partners

• Managed multiple Priorities while meeting deadlines

E D U C AT I O N

Norfolk State University, Norfolk, VA

B.A., English–Liberal Arts, 1992

Norfolk State University, Norfolk, VA

M.A., Communication–Public Relations, 1995

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