Anne LeZotte
248-***-**** ****.*******@*****.***
Career Summary
Passionate and accomplished Communications Specialist with proven
experience and strong understanding of the communications field,
specifically corporate communications, public relations and brand
management. Cultivates strong relationships with clients, media and
associates. Proven project manager that consistently meets deadlines and
controls costs while exceeding expectations. Highly organized, strong AP
style writer.
Special Note
In my free time I research, write, voice and produce Disney World history
videos. The site is dedicated to "This Day in Walt Disney World History"
and can be viewed at www.youtube.com/wdwhistory. My husband and I have
completed a full year of videos and currently have more than 900
subscribers and 35,000 views.
Education
University of Tennessee
August 2002
Bachelor of Science in Communication
Professional Experience
Central Transport LLC
Central Transport is a privately owned full-service asset-based,
transportation provider offering supply chain solutions across North
America. Central Transport provides regional, inter-regional and long-haul
LTL (less-than-truckload) services, cross-docking, consolidation and pool
distribution services, as well as customized value-added supply chain
services.
June 2009- Present
Marketing and Brand Communications
. Responsible for overseeing corporate communications to external
audiences such as news media, community leaders, clients and
prospective clients.
. Develop a brand strategy; promote a consistent brand name and
appearance throughout each marketing component and communications
initiative.
. Responsible for opening the internal lines of communication through
the creation, development and distribution of company newsletters,
internal memos, email blasts and corporate announcements.
. Create, assemble and distribute all corporate communications
including: backgrounder, fact sheet, press releases and all marketing
collateral materials.
. Research, compile and maintain a special roster of local print,
broadcast and online media outlets
. Identify, research and secure key speaking opportunities that reach
targeted market segments and position Central Transport executives as
experts in the trucking industry.
. Enhance, redevelop and create a new Web site that is consistent with
the new brand identity including video production and still
photography.
Identity Marketing and Public Relations
Identity is a fully integrated public relations agency leveraging
creativity, talent, relationships and technology to drive strategic
communications programs. Founded in 1998, the company provides strategy,
counsel and execution in the areas of marketing, public relations, design
and new media.
April 08-October 08
Account Executive
. Responsible for developing and implementing innovative, pro-active
strategies and tactics for communications in alignment with strategic
plans to drive sales
. Develop and cultivate a broad range of business media relationships,
industry trade publication alliances and other business-to-business
outlet affiliations resulting in highly successful placements and
client featured articles
. Research and write all communications elements including fact sheets,
backgrounders, press releases, brochure copy, speeches,
presentations, case studies and advertorials
. Develop and maintain media lists including intense front-end research
and back-end follow-up
. Generate and sustain effective communication and working relationships
with various business units to capitalize on and identify media
opportunities
Campbell-Ewald
Campbell-Ewald is one of the largest advertising and digital communications
agencies in the United States, with almost $2 billion in annual billings.
The company currently has over 30 clients. Campbell-Ewald has offices in
Los Angeles, Washington D.C., and San Antonio and has its headquarters in
Warren, Michigan, just north of Detroit. The agency currently has over
1,100 employees.
January 07-April 08
Corporate Communications Specialist
. Responsible for achieving agency goals and introducing agency
initiatives through internal communications
. Oversee relationships (both internal and external) and processes that
support all company programs
. Develop and implement strategic public relations plans, including
positioning messages to promote employee activities and events
. Responsible for composing scripts, directing, editing and producing
executive videos
. Proxy for the intranet Webmaster. Applications include Adobe GoLive
and Adobe Dreamweaver
. Work hand-in-glove with the Webmaster and human resources managers in
communicating company policies, benefits and other administrative
requirements of employment
. Satisfy the communications needs of the Chairman, Chief Executive
Officer, and the agency's Situation Management Team
. Minute recorder in the monthly executive committee meetings
ASTI Environmental, Inc.
ASTI Environmental provides environmental and engineering services to
industry and government. ASTI provides the following assessment,
restoration, and compliance infrastructure services: Air Quality Programs,
Bioremediation, Brownfield Redevelopment, Ecological Restoration
Management, Indoor Air Quality and Mold, ISO 14001 Assistance, Phase I ESA
& Due Diligence, Site Restoration, Threatened and Endangered Species,
Wetland Identification
July 04- January 07
Public Relations Coordinator
. Develop, present and implement budget and marketing plans consisting
of radio, print and direct mail
. Initiate and establish working relationships with media resulting in
an increase in media coverage
. Spearhead and organize corporate seminars
. Design, produce, and distribute bi-monthly newsletter to mailing list
of over 13,000
. Launch internal communications campaign through monthly communication
board, social activities and off-site outings
. Responsible for proposal writing, assembly and circulation
. Write and distribute press releases
. Lead media buyer; Create and submit company advertisements
Doner Advertising
January 03-February 04
Account Associate - Mazda
. Direct and edit television and radio commercials
. Prepare and edit television and radio copy
. Provide daily updates to status reports, time lines and monthly talent
charts
. Evaluate and direct multi-media enhancement for Mazda Internet
Hardware and Software
. Cision MediaSource Public Relations Software
. Vocus Public Relations Software
. Adobe: InDesign, Photoshop, Illustrator, GoLive
. ACT! Database, Dunn & Bradstreet Database, Hoovers
Organizations/Memberships
. Public Relations Society of America (PRSA)
. Emerald Youth Foundation (EYF) a non-profit, urban children and youth
ministry - Donate public relations, marketing and graphic design
skills
. Pug Rescue Network (PRN)
**Portfolio/writing samples available**