Sales Manager

Dineka Sharma

**** ********* **** . *** *****, California 94583

925-***-**** . ************@*****.***

http://www.linkedin.com/pub/dineka-sharma/3/762/494

Pharmaceutical Sales

Sales Growth Catalyst . Strategy Developer and Executor . Critical

Relationship Builder

Driven, high-production Pharmaceutical Sales Specialist with more than 10

years of experience in health care industry, history of driving sales to

30% annual growth, knack for increasing brand awareness among specialists,

and background in marketing analysis to excel in interpreting sales data

and developing effective strategy. Fluent in English, French, and Hindi.

Professional Experience

Amgen Canada Inc., Mississauga, Ontario 2009-2010

Senior Biopharmaceutical Representative - Bone Health Division

Built and maintained strong awareness of Prolia (denosumab) in highly

competitive Canadian osteoporosis market by ensuring high disease-state

awareness and acceptance of novel mechanism of action (MOA).

. Increased physician awareness of Prolia from 24% to 60% within territory,

with specialists' awareness increasing from less than 50% to 100%.

. Worked with top KOLs (Key Opinion Leaders), such as endocrinologists and

rheumatologists, within territory to influence community specialists and

high-prescribing general practitioners on benefits of new MOA and twice-

yearly injections versus current standard of care.

. Established strong relationships and implemented key programs which

helped maintain high customer access.

. Assisted headquarters in developing primary care strategy and drug

access/experience program to maximize product uptake, drawing on

background in product management and marketing analysis.

Sepracor Pharmaceuticals Inc., Mississauga, Ontario 2007-2009

Associate Product Manager - Naprelan (Career Development Program) 2009

Selected to manage all aspects of Naprelan brand, including strategy,

tactics, and tools, under guidance of marketing director, all while

continuing to successfully manage Niaspan/Naprelan sales territory.

. Developed and executed 2009 Naprelan plan of action in highly competitive

NSAID market.

. Leveraged strong customer relationships with key clinicians, sports

medicine clinics, and reimbursement stakeholders to increase utilization

and drive sales.

. Worked closely with sales representatives to ensure strategic alignment

and incorporated personal sales experience in strategy development.

Specialty Representative - Niaspan/Naprelan 2007-2009

Sold pharmaceuticals to key specialists in cardiology, internal medicine,

endocrinology, and rheumatology in Western Toronto.

. Increased commitment of key customers by involving them in ad boards and

speaker programs, resulting in 30% growth in sales for Niaspan year over

year.

. Established strong partnerships and implemented key programs to drive

sales and customer access.

Bayer Healthcare, Toronto, Ontario 2003-2007

Medical Representative, Primary Care

Sold Adalat XL, Cipro XL, and Avelox to general practitioners in Western

Toronto, organized various promotional activities such as CME speaker

programs, displays, and lunch and learn.

. Earned President's Club award in 2006 for achieving top sales and

contributing to leading sales team.

. Mentored new representatives and assisted in product training and

presentations.

Dineka Sharma

925-***-**** . ************@*****.***

Page 2

IMS Health Canada, Mississauga, Ontario 2000-2003

Marketing Applications Manager 2002-2003

Earned promotion to management role and oversaw team of four analysts who

conducted IMS marketing audits and analyzed data.

. Interfaced with various pharmaceutical clients to understand their

segmentation and targeting needs.

. Managed department budget and key administrative duties.

Marketing Applications Consultant 2000-2002

Advised select clients on development of customized reports and correct use

and interpretation of audit data, creating custom reports using IMSight

software based on client specifications.

Education

Master of Public Policy and Administration, Concordia University, Montreal,

Canada 2000

Included one-year internship with Natural Resources Canada

Master of Business Administration, University of Pune I.M.D.R., Pune, India

1996

Bachelor of Arts in Economics, University of Pune, Pune, India 1994

Training and Activities

Council for Continuing Pharmaceutical Education, high scores on three

courses/exams 2003 and 2010

Sepracor University/Harvard Mentor Management Courses; Marketing

Essentials, Customer Focus 2009

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