Marketing Sales
Resume:
Maxine Harrison
Mobile 917-***-****
Kingwood, TX 77346
*********@*****.***
Objective
Accomplished professional to continue a career in marketing and advertising. This position will
enable me to make a positive impact using my email marketing, editorial, SEO and social media
expertise.
Skills
•
• Copywriting – knowledge of AP and MLA styles.
• Search engine optimization.
• Paid search monitoring and optimization.
• Experienced user of MS Word, Excel, and Outlook.
• Web applications such as Filemaker Pro, Sales Force, Ektron and configured proprietary
applications.
• Usage of basic HTML tags.
• Management expertise in organizing groups of 10+ employees.
• Knowledgeable of RSS concepts.
• Knowledge in social media (monitoring and content), including Blogs, Facebook, and
Webinars
• Public speaking ability, including presentation experience, to all levels of management.
Education
State University of New York at Binghamton, Binghamton NY
Bachelor of Arts, English, May 2002
Certifications and Awards
Google Advertising Professional (GAP), July 2008
Verification Information:
# GOOG-6176-1707
Different Maker Award, Dex Search Marketing, July 2008
Key Accomplishments
• Wrote an editorial style guide to be used as a standard rule book for in-house editorial
policies (Dex Search Marketing).
• Monitor and provide content for Social Media; Facebook, blogs and webinars
• Implemented performance metrics and reporting processes for Copy Writers, Editors, and
PPC Analysts (Dex Search Marketing).
• Implemented content production processes whereby Copy Writers streamlined language
for general audiences (HomeGain and Dex Search Marketing).
• Oversaw the successful completion of special content and PPC campaign optimization
projects (Dex Search Marketing).
• Oversaw the daily completion of small business marketing copy. Approximately 100 web
pages produced each day. (Dex Search Marketing)
• Fostered customer retention of more than 400 clients by way of website design,
optimization and content revisions (HomeGain).
• Helped countless Real Estate Agents turn leads into sales by writing compelling customer
proposals (HomeGain).
• Produced unique messaging for new website pages (The Planet).
• Wrote and edited content for increased traffic/clicks for landing pages and banner ads
(The Planet).
Full Time Work Experience
Copywriter April 2010-Present
The Planet (Clearpoint Creative)
• Write copy that promotes the use of appropriate keywords for SEO/SEM. Keyword
research is used on a regular basis to see what keywords rank the highest for a given
page.
• Write ad copy for promotional banner ads and landing pages. These are lines of copy that
provide brief and concise pieces of information about reduced pricing, special deals or
products.
• Write copy for drip marketing campaigns. These involve nurture emails, newsletters,
whitepapers, etc. intended for prospective customers; Assist the Email Marketing
Manager in creating compelling copy for these publications.
• Through various copywriting assignments, provide detailed information to individuals who
may not have prior knowledge about current promos, events or programs. This
communication allows us to build lasting relationships with customers and provide
opportunities for up-selling.
• Write exclusive copy for Partners, Resellers and Affiliates. These communications
involve emails, whitepapers, webinar summaries and promotional ads.
• Establish tone of voice guidelines for email, website copy and other publications.
• Manage drafts, versioning, and copy archives. Occasionally, first drafts will be provided
by other individuals in the group or from another department. I manage all drafts and
provide final editing for these various documents.
• Write copy in support of Sales and Marketing departments. This includes printed
brochures, online data sheets, business cards (to be distributed at Marketing events and
conferences), banners, scripts, bulk email and more.
Web Editor August 2008-April 2010
Administaff, Inc. (Biztools.com)
• Proofread and edit site content for optimal traffic.
• Monitor and provide content for Social Media; Facebook, blogs and webinars
• Contribute SEO advice to upper management for optimum site development.
• Write detailed descriptions of online business resources.
• Manage and update RSS content received from third-party sites.
• Write reviews on business resource material.
• Upload edited content into Ektron.
SEM QA Supervisor February 2008-August 2008
Dex Search Marketing
(LocalLaunch, Inc.), a division of RH Donnelly
• Promoted to oversee daily operations of the SEM Quality Assurance group.
• Conduct keyword research using resources like the Google Keyword Tool and the SEO
Book Keyword Research Tool.
• Optimize escalated, poor performing PPC campaigns for clicks, impressions, and
conversions – reconfigure ad groups and keywords, raise or lower daily bids, correct
misspellings in ads, re-activate keywords that have been de-activated, set content bids if
needed, and adjust keyword matching types.
• Optimize landing page content by adding relevant keywords, making certain keyword
stuffing is avoided and rich content is presented on each page.
• Keep abreast of current SEO strategy/trends and implement these tactics into daily
optimization efforts.
• Record instances of incorrect SEO practices.
• Research and present detailed root-cause analysis of problem accounts using Excel.
• Communicate new landing page functionality ideas to IT group.
• Communicate aspects of SEM-related technologies to clients (B2B and B2C).
• Set goals for completion and quality campaign quality.
• Report week-over-week and monthly data trends to upper management using MS
PowerPoint and Excel.
• Organize relevant data to be used as feedback for Copy Writing Analysts and PPC
Search Analysts.
• Develop efficient processes for information transfer between internal groups/external
satellite offices.
• Communicate with management at satellite offices on status updates.
• Organize meetings to discuss and execute process changes.
Product Supervisor – Profiles May 2007-
February 2008
• Oversee daily operations of the Profile Analyst group.
• Ensure marketing content on business profiles were done on schedule and written within
the guidelines of the company's editorial policies.
• Distribute optimization assignments and oversee the completion of special projects.
• Ensure customer requests are addressed within a 24-hour timeframe.
• Mentor, train, and support Profile Analysts, new and senior on the basic tenets of copy
writing and search engine optimization.
• Research and distribute informational documents to Profile Analysts on industry changes
and best practices.
• Develop innovative ways to increase production and quality.
• Lead optimization efforts for business profiles/landing pages .
• Write SEM business profiles when needed; use tenets of SEO and marketing language
for high ad rank on Tier 1 search engines.
• Maintain communication with management at satellite offices on status updates.
Account Manager March 2006-May 2007
HomeGain.com (Classified Ventures, LLC)
• Responsible for training new members on the basic tenets of the site’s proprietary
applications and tools.
• SEM for lead generation
• Evaluate clients’ marketing plans and recommend strategies to maximize return on
investment from HomeGain products.
• Research various local real estate markets to assist clients with accurate buyer/seller
lead projections.
• Conduct website analysis to improve user-friendliness and design, ultimately
increasing site traffic and unique hits/visitors.
• Moderate real-time online seminars/conferences used for training new members with
site functionality, in addition to providing insight on how to market to online leads.
• Maintain client accounts in Sales Force.
• Develop lasting business relationships with clients through frequent interaction.
• Resolve billing issues as needed.
• New hire training.
Customer Relations Specialist
• Responsible for troubleshooting problems that arise on the site or with specific services
real estate agents have subscribed to.
• Provide quality advice and services to promote agent retention.
• Brief prospective clients on online marketing services HomeGain.com provides.
• Maintain a client database using Microsoft Access.
• Process membership cancellations in Sales Force.
• Follow up with clients by phone or e-mail in the event that an issue cannot be resolved in
a 24-hour time period.
• Instruct agents on the use of HTML for creating effective consumer proposals.
Contact this candidate