Manager Research

CLAUDETTE WALKER BLACK

*** ** **** ****, ***** Springs, Fl.33071 *(954)682–5551*

*************@*******.***

MARKET RESEARCH PROFESSIONAL

With over 8 years experience transforming consumer data into

meaningful and actionable insights.

PROFESSIONAL EXPERTISE

Cutting Edge Research

Consistently provides timely and actionably findings.

Deliverables include valuable insights from specific research

projects, synthesis of consumer insights with secondary data,

syndicated studies and competitive intelligence.

Oversees qualitative and quantitative research processes,

including: needs assessments, concept testing, pricing and

tracking, customer segmentation, satisfaction and loyalty, brand

tracking, competitive assessment, customer retention and

defection, and marketing sizing.

Executes strategic approaches, including: one on ones with

consumers and focus groups (in person and online).

Manages branding and product positioning by developing and

refining core brand attributes, brand positioning, brand

extensions, brand partnerships, and overall business strategy.

New product and service development: Identifies consumer needs,

determines optimal product or service offering and appropriate

pricing, identifies target markets and monitors success once

fully launched.

Customer Segmentation: Identifies strengths, weaknesses,

opportunities and threats in the current customer base, and

offers options through research to address challenges for growing

the customer base.

Strategic Leadership

Currently supports Company President on all matters relating to

market research and business development.

Currently the Research Lead for multiple departments, including

Recruiting & Field Work, New Business, and Data Processing &

Analytics.

Team Building

Works side by side with business clients to determine how to best

achieve their strategic goals through leveraging existing

knowledge, assessing information gaps, incorporating relevant

secondary research and conducting primary research.

Interacts and coordinates extensively with all levels of business

across multiple office locations.

Builds and maintains solid relationships with external vendors to

facilitate the timely delivery of reliable data.

Innovation

Refines research processes through development and improvement of

research department tools and procedures, resulting in a more

streamlined, strategic research experience.

Improves business strategy and drives strategic growth

initiatives by reallocating budget and staff, guiding the

direction of new product and service areas, and repositioning

existing products and services.

Improves existing internal processes to enhance productivity and

effectiveness.

Experience

Proven track record in completing projects and delivering results

on time and on target.

Has worked with high-level brands including Burger King,

Motorola, Chiquita, and Bicardi.

Has extensive market research experience in a variety of

industries including market research consulting, banking, and

aviation administration.

Has software expertise in SPSS, WINCROSS Tabulation, and

Microsoft Office.

Work History

Mars Research Inc., Fort Lauderdale, Florida 2005 - Present

Manager, Research & Business Development

Profile Marketing Research, Lakeworth, Florida 2004 – 2005

Marketing Research Analyst

Civil Aviation Authority of Jamaica, Kingston, Jamaica 1996 – 2002

Executive Assistant

National Commercial Bank Jamaica Limited, Kingston, Jamaica 1995 – 1996

Bank Teller

Education

2002 – 2004

Master of Business Administration Specializing in Marketing

Barry University, Miami Shores, Florida

Bachelor of Science in International Relations & Economics 1992 – 1996

University of the West Indies, Kingston, Jamaica

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