Benjamin Levoy
**** ********* **. *** *** . Hoboken, NJ 07030 .
******@*********.*** . 908-***-****
http://montclair.confidentialresume.com/LevoyPortfolio2010/
BRAND MANAGEMENT ( ACCOUNT LEADERSHIP ( MBA-MARKETING / BS-GRAPHIC
DESIGN
Professional Experience
Consultant - Levoy Marketing and Design Solutions - Hoboken, NJ 4/08-
Present
A one stop design solution offering personal attention to clients requiring
design and marketing services.
o Formulated, designed & produced marketing collateral & digital banners
within a new integrated & targeted campaign.
o Increased member retention rate 15% by introducing new e-mail blast
initiatives aimed at expiring and current memberships.
o Effectively reduced vendor costs 35% through improved communications,
streamlined processes & improved project timelines.
o Successfully created original design solutions with more recognizable &
consistent branding resulting in a sales increase of 10%.
Account and Design Manager - The Westfield Group - Summit, NJ 3/09-10/09
The Westfield Group is a private company specializing in meetings
management for pharmaceutical companies.
o Facilitated enhanced communications among clients, sales and agencies
resulting in improved project efficiencies & flexibility.
o Increased product recognition 12% by establishing brand compliance,
improved packaging, new product materials and promotions.
o Created & managed new presentation materials with new positioning
initiatives to support sales in capturing new business.
o Designed & produced direct mail, promotional items, & branding
guidelines for accounts such as Ferring, Bayer & Sepracor.
Marketing Consultant - Club ABC Tours - Bloomfield, NJ 11/09-8/10
Brochure Account Manager 7/06-4/08
Club ABC Tours is a private travel club with over 350,000 members
throughout the United States.
o Managed & redesigned ten brochures per year for over 120,000 members
increasing membership & renewal rates by 30%.
o Enhanced marketing collateral and digital content by ensuring all
content was uniform in a newly integrated marketing strategy.
o Developed and coordinated all in-house marketing, reducing need for
freelancers and agencies, saving up to $55,000 annually.
Senior Designer - New York University Medical Center - New York, NY
11/03-6/06
One of the nation's premier centers of excellence in health care,
biomedical research, and medical education.
o Designed & produced promotional, conference, special event marketing
materials & signage for all departments & speakers.
o Collaborated with department directors and sales to develop marketing
material to improve reputations and capture new clientele.
o Increased revenue and clientele by 25% through the development and
implementation of a new direct mail campaign.
Publications & Account Manager - New York University Media Central - New
York, NY 11/00-11/03
Full-service design studio meeting the copy and design needs of the NYU
community.
o Managed & scheduled all projects for freelancers & designers improving
the creative department's capacity and efficiency.
o Successfully increased university accounts & clientele 20% by promoting
studio services in a new integrated outreach campaign.
o Ensured the feasibility of designs as compared to program requirements
when collaborating with management, clients & vendors.
Education
Master of Business Administration in Marketing 5/08
o Montclair State University - graduated cum laude Montclair, NJ
Bachelor of Science in Graphic Design 6/97
o Northeastern University - graduated cum laude Boston, MA
Affiliations
o American Marketing Association (AMA)
o Northeastern Alumni Association - North Jersey Chapter
o New York Business Professionals & Entrepreneurs Organization
Computer and Software
o Mac OS X and Microsoft Windows XP
o Microsoft Office, Adobe CS Design Suite, Quark Xpress, Basic HTML,
Dreamweaver, Microsoft Front Page, Vertical Response