Marketing Management

Veena Almad

** ***** ******, ****** ****, NJ - **306 Cell: (619) 955-

**** *****: *****.*****@*****.***

SUMMARY

. Steep learning curve and enthusiastic to adapt to new technologies and

trends in marketing and media industry.

. Excellent written and verbal presentation and communication skills.

. Ability to successfully work in team and effectively manage relations

with internal and external associates.

PROFESSIONAL EXPERIENCE

Admin Analyst, ADMITONE, New York, NY

Oct' 2010-Present

. Conduct market research for various sports and entertainment markets.

. Create and maintain a database of venue information, configurations, and

specifications.

. Research and catalogue upcoming sporting and concert tours/events for

analytical purposes and utilize in-house proprietary

analytical programs to assist brokers in day-to-day ticket trading

responsibilities.

Marketing Associate, MANHATTAN HOME DESIGN, New York, NY

Sept' 2010-Sept' 2010

. Analyzed budget for projecting future ad campaigns and marketing

strategies for 2010.

. Increased revenue and profit margin up to 25% through execution

of affiliate, comparison shopping and SEM campaigns.

. Raised brand awareness through pay per click ads, comparison shopping,

search engine optimization and other ad networks.

. Managed search engine optimization, paid search campaigns, display

advertising and comparison shopping.

Social Media Intern, MULTIMEDIA SOLUTIONS, New York, NY

Apr' 2010-Aug' 2010

. Optimized keywords in the social media project on ABC network using

radian6 software.

. Worked with social media tools like Facebook, Twitter, Blogs, and

LinkedIn to evaluate brands, competitors and target market

. Analyzed data present in SEM, Email Campaigning, Digital advertising

and Web for Provident Bank.

Fall Intern, HARMELIN MEDIA, Philadelphia, PA

Sept' 2009-Dec' 2009

. Served as Media Buyer to launch 40 Vitamin Shoppe outlets across United

States; researched Designated Market Areas.

. Analyzed competitor media behavior and market concentration, co-authored

an advertising media plan to utilize broadcast, print and radio mediums

in target markets and also added media/consumer data in MRI, SBMS and

View32 media planning software.

. Collected media kits, analyzed the insertion/spot costs for effective use

of the media budget and prepared media reports.

EDUCATION

Masters in Television Management, Drexel University, Philadelphia

Jan' 2008-Dec'

2009

Awarded Full Scholarship GPA: 3.75

. Created a television show based media and promotional plan (2009) for

Greece tourism in US.

. Developed strategic business proposal with product manufacturing,

pricing strategy and consumer buying behavior for an

innovative product Key Finder (key finder gadget).

. Analyzed the marketing strategy and brand awareness for NBC Universal in

local and national TV stations.

. Worked on Nielsen's designated market using media concepts such as

ratings, share, CPM, reach and frequency, GRP and CPP.

Bachelor's in Advertising, University of Mumbai, Mumbai, India

Jun' 2001-Jun' 2004

National Merit Certificate for Excellent Academic Excellence GPA: 3.28

. Worked on Nike, Godrej and Noga (MAIDC, State Government's food

product) in the following course: Brand Management,

Marketing and Advertising Management.

COURSES

. Entrepreneurship: Programming and Production Management, New Venture

Planning, Money and Media, Audience Measurement

. Media and TV: Media Planning & Buying, Advertising Laws, Radio & TV

Programming, Research Methodology

. Marketing: Brand Management, Marketing, Macro Economics, Consumer

Behavior and Advertising Research.

RELEVANT SKILLS

. Software: MS Office, Basic HTML, Basic SAS and SPSS, Adobe Flash, Adobe

Photoshop, Video Editing Software such as

Avid, Fire and Smoke.

. Social Media tools: Facebook, Orkut, Plaxo, Social Blogs, Twitter,

Meetup.com and LinkedIn.

SPECIAL PROJECT:

. Analyzing and tracking Verizon Mobile's Bollywood videos for Magid

Market Research Company.

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