Sales Engineer

K. Y. LEE

* *********** **** *'pore Mobile: (+*5) 9183 4529

#**-** **** ***** *-mail: ********@*******.***

Singapore 439444 Nationality: Singaporean

SENIOR OPERATING AND SALES EXECUTIVE

Innovative thinker with broad-based expertise in operations, business

development, sales and marketing. Proven ability to quickly analyze key

business drivers and develop strategies to profitably grow businesses

High integrity, energetic business development professional known for

ability to create successful outcomes in complex situations. Diverse

regional industry and functional expertise, with a tenacious commitment to

driving sales, profit and market-share growth, areas of excellence include:

? Growing Revenue ? Creating Winning ? Leading & Developing

Profitably Business plans Teams

? Negotiating & Closing ? Positioning Companies ? Developing & Managing

Major Deals Channels

? Developing New Business ? Forming Strategic

Alliance

EXECUTIVE HIGHLIGHTS

Built solid track record of success leading and driving rapidly growing

businesses

. General Management - Directed business development, sales & marketing

business units with full P&L responsibility

. Strategic Planning - Planned and implemented strategic IDD service

launch program that successfully captured more than 7000 subscribers

during the first 6 months of the service launch

. New Business Start-Up - Established the voice and data business, one

of the major IP-based telecom service providers in SEA region, as well

as a wholesales voice business units for APAC region

. Regional Experience - Lived and worked in the China, Hong Kong,

Malaysia, and Singapore leading regional sales & marketing teams and

organizations covering APAC region

. Extensive Business Network - Developed and maintained a network of

personal relationship with key executives of utilities in APAC region

- such as Power Companies in Vietnam, PEA, PLN, Yangon City

Electricity Supply Board, and telecom operators CAT, CSL, Indosat, M1,

PCCW, Philcom, Singtel, T-Systems, Telecom Italia Sparkle etc.

Professional Experience

Gnaritas Pte Ltd. (Consulting Company) Mar 2010 - Present

Business Consultant - Telecommunications & Smart Grid

. Provide business and technical advices, and propose network

architecture and design to business partner on the expansion of

the TDM, wireless, and IP-based telecom networks

. Provide technical assistance in identifying and selecting

appropriate telecom equipment and solutions, and negotiation

with the vendors on selected solutions

. Develop data and voice business relationship with telecom

service operators in APAC region for business partner

. Provide technical assistance in retrofitting/refurbishing sub-

stations for automation and the support of IEC61850 standards

BBS Access Pte Ltd. (Smart Metering and Telecom Equipment Provider)

2003 - Feb 2010

Head of Sales & Marketing

. Responsible for overall business development, sales and product

marketing activities for smart metering (AMR & AMI),

telecommunication equipment and solutions, and wireless

networking systems/equipment

. Lead and manage the cross-country business development, and

sales & marketing teams

. Develop and manage business partners and channels

. Formulate, drive, and execute marketing initiatives and business

plans that aligns with company's overall vision and business

objectives

. Develop and drive marketing plan, NPI, product plan, and product

expansion strategies base on customers and market requirements

. Lead the cross-functional bid management team to handle complex

commercial bids

. Resolve sales and operational issues, suggest and deliver on

process improvement

. Quarterly business reviews with BU staff to identify issues,

resolutions, plans for future growth and new markets development

Key Accomplishments

. Contributed to the growth of company's revenue from US$8.5M in

year 2003 to US$23M in year 2005

. One of the key contributors to the company's success as one of

the Singapore Top E50 companies in year 2003, 2004, and 2005;

and the most profitable Small and Medium Business (SMB) in year

2005

. Achieved $2M new revenue in distributing security and

surveillance, and microwave networking equipment in year 2009

XA TMI Pte Ltd. (Telecom Network & Service Operator) 2001 -

2002

Director, Business Development - Asia Pacific

. Responsible for establishing and leading the business

development team for wholesales and IP-based voice related

telecommunication services

. Develop and drive the sales process for wholesales voice

business for APAC market

. Involve in evaluation and design of unified communication

platform/network (TDM & IP-based network) for wholesale and

retail voice businesses

. Work closely with regional offices' sales teams in exploring and

identifying cross-region business opportunities

Key Accomplishments

. Successfully established the wholesales sales voice business

from scratch

. Strategically developed a number of business relationships and

inter-connections with both Tier-1 and Tier-2 telecommunications

service operators in APAC region

Wherever.net Singapore Pte Ltd. (Telecom Service Operator) 2000 -

2001

Operations Manager, South East Asia Region

. Responsible for establishment and development of the sales

operation for voice, data, and IP-VPN telecommunications

services for SEA region with full P&L accountability

. Lead and manage the operation in Singapore covering Finance &

Administration, Sales & Marketing, Engineering & technical

support, and customer support services

. Responsible for partners selection and development for SEA

region

. Manage and develop business processes related to operations,

portals, customers' acquisition, customer service, and billing.

Define strategy, success criteria, establish priorities and

coordination resources to achieve results

. Drive marketing initiatives to increase brand awareness in

telecommunication services segment in SEA region

. Manage and provide leadership to project team for TDM and IP-

based telecommunication networks and Points-of-Presence (PoP)

setups in SEA region

Key Accomplishments

. Timely obtained the relevant licenses for operating

telecommunications services in Singapore

. Successfully launched the International Direct Dial (both VoIP

and TDM based), pre-paid IDD phone card, IP-VPN and IDD resell

services on schedule that captured more than 7000 subscribers

in the first six months

Motorola Electronic Pte Ltd. (Singapore) 1993 - 2000

Motorola Asia Pacific Ltd. (Hong Kong)

Regional Marketing Manager, APAC Product Marketing

. Define, drive and implement marketing plans that reinforce and

increase the presence of Computer Group as the market leader in

real time embedded technologies for medical and semiconductor

equipment, control and command systems, and High Availability

computing platform for telecommunications & mission critical

applications

. Responsible for marketing budgeting and planning that drive

US$100M sales objective in year 1999 and 2000

. Lead and manage the regional Marcom team

. Develop and implement comprehensive and customer focused

marketing plan that focused on growing sales and improving

profitability

. Identify opportunities for brand awareness enhancement, market

expansion, and positioning advantage in APAC region -

particularly in China, Japan, and Korea.

. Assist sales team in closing key projects and design-ins in APAC

region

Also held the following positions at Motorola:

Systems Engineering Manager/Engineer - provide pre-sales and post-

sales technical consulting and support services to sales, channels and

strategic customers in APAC

Key Accomplishments

. Awarded the "Best Systems Engineer Award of the Year" for APAC

region in 1997

. Supported sales in winning multiple projects/accounts (such as

Huawei and Shanghai Bell in China, Advantest, Panasonics, Nikon

and Ando in Japan, Daewoo Telecom and Samsung GE in Korea) and

design-ins

. Developed and successfully completed the joint marketing

programs with Dialogic and Natural Micro Systems

. Successfully conducted and completed a joint market survey with

Nikkei Electronic Asia publication that determines customers'

needs, perceptions, satisfaction and market trend in embedded

technologies segment

Asian Electronic (HK) Ltd. (Systems Integrator & Developer) 1990 - 1993

Systems Analyst and Senior Systems Support Engineer (Application

Software Development and Information Technology)

. Responsible for technical pre-sales and consulting services for

software applications such as ERP, MRP-II, Inventory Control,

Sales-Leads Management, Point-Of-Sales, Health Club Management,

Advertising Filing systems; and Operating Systems including

UNIX, Windows and Novell NetWare operating systems.

Education, Training, and Language

. Master of Business Administration, Leicester University (UK)

2004

. B. Eng., Computer Systems Engineering, University of Warwick (UK)

1986 - 1989

. Corporate training including Target Account Selling, Situational

Negotiation Skills, Team Building, 6-Sigma Quality Management, High

Availability Architecture, AIX and Linux Operating Systems and

Systems Architectures.

. English (Fluent), Mandarin (Fluent), Cantonese (Fluent), Bahasa

Malaysia (Fair)

Personal Interests

Golf and Reading

References

Available at:

http://www.linkedin.com/profile/view?id=2483072&trk=tab_pro

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