Supply Chain Content

Cynthia Levy Mendoza

347-***-**** **********@*****.***

Brooklyn, NY

w ww.cynthialevymendoza.com

Experienced Reporter/ Web Content Writer

Part of a team of professionals to launch the fi rst Pharma blog, alliConnect and part of

t he team creating int roductory content for the B2B site alliCircles for GlaxoSmithKline.

Ut ilized writ ing and editing expertise to support Pfizer’s Established Products Business

U nit’s internal communications function. Including writ ing for several internal

communications both locally and globally.

Worked as a freelance and staff reporter for the New Pittsburgh Courier for 3 years.

Responsible for the community development beat; covered everything from business and

commerce to crime and politics.

Conducted research to pinpoint instances of wrongful conviction in the criminal justice

system as a specials reporter for the Pittsburgh Post-Gazette. Wrote articles that

resulted in the overturning of criminal cases.

Core Competencies

Web & Print Content Development Speechwrit ing

Keyword Optimization/ SEO Social Media/ B2B Networks

Editing/ Proofreading Internal Communications

Web site/ blog updating Project Management

Information Gathering In-Depth Research

Professional Experience

PF IZER, I NC –New York, NY

Largest supplier of Pharmaceuticals worldwide

Communications Specialist supporting Established Products Business Unit, p resent

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Working directly with Director of Executive and North American Communications to draft

copy for the Established Products Business Unit. Wrote for the business unit’s national

i nternal communications, as well as Pfizer’s global internal newsletter PfizerWorld.

P romoting campaigns and brands to educate colleagues on their uses and availability.

Interviewing business leaders and subject matter experts from various units within Pfizer

to gather information for articles. Assisting communications colleagues in editing and

w r it ing speeches for leaders to use in town hall meetings and employee dinner functions.

M anaging several deadlines simultaneously, often receiving lit t le notice. Wrote bios and

t he business summary for Established Product’s customer-facing presentation kit.

Well-versed in various aspects of the pharmaceutical industry; such as Oncology, Generic

M arket dominance, Anti-Infectives, Supply Chain and Manufacturing. Assisted in the

creation of press materials; specifically bios and business summaries.

A ble to understand and accurately explain complex business and science issues, as well as

medical terminology. Assisted in creating videos for exhibition at t rade shows, annual

conferences and business meetings.

GLAXOSMITHK I NE –Pit tsburgh, PA & New York, NYs

Fortune 500 pharmaceutical company

Web Content Consultant, 11 /2007 to 8 /2008

Just five months out of college became a member of the alliConnect.com team creating

i nnovative content to promote the alli brand objectives for the product’s Web blog.

Collaborated with senior and mid-level executives to wri te blog posts dealing with the

benefits, functions and results of the weight loss supplement. Improved customer response

to blog within a month measured by comments and questions customers left on the site.

Edited the wri t ten work of senior-level executives for grammar, tone and accuracy.

I nterviewed product users and weight loss experts to give insight to prospective and current

customers. Wrote 1 to 2 posts a week promoting brand objectives and giving consumers

access to supplementary information. Selected photos and images to effectively promote

t he brand on the site.

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A lso became part of the team developing introductory content for the current alliCircles

site. In terviewed end-users and crafted light, consumer-driven copy. Attended weekly

marketing strategy meetings.

Lost 15 lbs. in order to be more sympathetic to the consumer’s needs, and better able to

respond to their questions and concerns.

NEW PITTSBURGH COURIER – P ittsburgh, PA

Newspaper commit ted to coverage of minority communities in Pittsburgh, PA

Freelance & Staff Reporter, 11/2005 to 2/2007

Wrote four to six stories a week on strict deadline for print and web publication. Adapted to

working in a fast-paced environment as one of just three reporters covering the entire city.

Covered topics ranging from community development to business and politics. Developed

sources and relationships with community leaders. Assumed ultimate responsibility for

g rammar, style, ethics, accuracy and clarity of copy. Received praise from readers and peers

for being a solid reporter.

I NNOCENCE I NSTITUTE OF POINT PARK UN IVERSITY – P ittsburgh, PA

An investigative journalism organization that scrutinizes claims of actual innocence

Student Writing Assistant, 9/2004 to 6/2006

Investigated cases of wrongful conviction. Read through hundreds of legal documents and

conducted in-depth research on issues such as eyewitness identification, interrogation

techniques and DNA evidence. Oversaw Institute’s content management system and

B logger site. Updated sites with Institute news and photography as well as relevant

a rticles and links; also responded to request for assistance and comments. Helped plan

f undraising events; in charge of photography, camera crew, greeting guests and media

coverage.

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Internships/ Volunteer Work

• Mocha Moms, Communications Chair, present

o Create monthly newsletter for print and web publication utilizing M icrosoft

O ffice Publisher; including creating ads, editing photos and design

o Draft press related correspondence (i.e. press releases)

o Act as historian taking photographs and recording experiences

• American Urban Radio Networks, Production Intern (6/2006 to 5/2007)

o Edited sound in Newsboss

o Booked talent, wrote scripts and voiced reports for sports, news and leisure

shows

o Screened press releases and served as clerical assistant

• BluePrint/ Americorps, Team Leader- Volunteer (9/2003 to 8/2004)

o Assisted at-r isk youth in filming, editing and showcasing two documentary

f ilms

o Edited sound and video utilizing Final Cut Pro

o Created storyboards and scripts for film development

Technology

Software: QuarkXPress, Photoshop, InDesign, MS Office (Word, Access, Excel,

PowerPoint, Publisher), SharePoint

Web/Multimedia: Final Cut Pro, Flash, Dreamweaver, Fireworks, SEO/ SEM (keyword

optimization), Content Management Systems, Twit ter, Facebook,

mobile apps (Bing), RSS Feeds, newswire services, WordPress,

B logger and Blogspot

Education

POINT PARK UN IVERSITY – P ittsburgh, PA

Bachelor of Ar t, major: Print Journalism 2004- 2007

GPA: 3.2

Classes: Writing for the Web, Desktop Publishing, Magazine Publication, Web Design

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CCAC- Pittsburgh, PA

Studied Social Work in 2002-2003

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