Reeta H Lalwani
*** ********* ****** *, *** # ***6,
Minneapolis, MN 55401,
(M) 612-***-****
*****.*.*******@*****.***
Summary
. 9 years of professional work experience in market research, process
mapping & implementation, project planning & execution and team
management.
o 5 years of experience in conducting quantitative Internet based
market research for CPG, Food & Beverage, Healthcare and Banking
verticals.
o Conducted concept tests, product tests, ad tests, IHUTs and A&Us
for General Mills, P&G, Johnson & Johnson, Vistakon, Kraft,
Pepperidge Farm, Unilever, Crayola and many other companies.
. Lead teams responsible for producing high quality and professional
market research reports.
. Adept at creating various business documents - MS PowerPoint
presentations, process documentations, case studies, training manuals,
and metrics management.
. Power user with excellent knowledge of MS Office suite, Open Office
(Sun Microsystems), Change Point and Daptiv.
. Expertise in understanding customer needs and providing optimum
solutions.
. Strong team player with excellent analytical & presentation skills.
. I have a valid EAD (Employment Authorization Document) from the
homeland security of US that legally allows me to work in the US. I
will not now or in the future require a company sponsorship.
Professional Background
2007 to 2010: Project Lead, MarketTools Research Pvt. Ltd
. Partnered with senior researchers in the US and UK on internet-based
market research studies.
. Worked with cross-functional teams to successfully execute projects in
India, US and UK.
. Develop the analysis approach based on project requirement.
. Create reports and provide insights along with recommendations based
on survey results.
. Recognized for exceptional ability to present data in unique,
effective and efficient ways using MS PowerPoint.
. Develop and improve report quality standards.
. Initiate process improvements by leading the team(s) involved.
. Ensure overall quality and timeliness of project deliverables.
. Counsel, guide and mentor team members functionally and
professionally.
2006 to 2007: Sr. Report Analyst, MarketTools Research Pvt. Ltd
. Partnered with senior researchers in the US and UK on internet-based
market research studies.
. Worked with cross-functional teams to successfully execute projects in
India, US and UK.
. Develop and improve report quality standards.
. Initiate process improvements by leading the team(s) involved.
. Ensure overall quality and timeliness of project deliverables.
. Counsel, guide and mentor team members functionally and
professionally.
2004 to 2006: Report Analyst, MarketTools Research Pvt. Ltd
. A key member in setting up and growing the office in India.
. Partnered with senior researchers in the US and UK on internet-based
market research studies.
. Worked with cross-functional teams to successfully execute projects in
India, US and UK.
. Ensure overall quality and timeliness of project deliverables.
2003 to 2004: Survey Manager, Global Customer Value Management
. Conduct outbound assessment calls on products and services offered by
Avaya, INC.
. Prepare and deliver quality evaluation reports on a weekly basis and
work with individual team members to improve their performance.
. Conduct periodic performance reviews to evaluate individual team
member's schedule adherence, contact volume, availability & agent
utilization and weekly targets.
. Actively involved in the achievement of ISO Certification to ensure
100% compliance.
2001 to 2003: Process Developer, GE Capital International Services
. A key member of the pilot batch to transition the first sales process
to India.
. Recognized and certified by the onsite team as one of the best sales
representatives.
. Involved in Six Sigma 'green belt project' on improving sales which
included: increasing call quality, optimizing average call handle time
and increasing booking factor.
. Handle inbound sales inquiries and convert inquiries into sales
effectively.
. Develop process maps and self-explanatory manuals on operating
procedures and/or processes.
. Train new recruits by conducting classroom training sessions, one-on-
one call monitoring, appreciating wow calls, providing feedback on
areas of improvement, preparing and maintaining training manuals.
. Conceptualization and preparation of dash boards on process metrics
and call quality scores.
. Create reports and compile dashboards of periodic targets and
individual's performance on the CTQ's (Critical to Quality) achieved.
Educational Background
. Achieved Executive Masters of Business Administration degree from the
National Institute of Business Management, India in the year of 2008.
. Trained in Six Sigma - DMAIC (Define, Measure, Analyze, Improve and
Control) Module.
. Achieved Bachelors in Commerce degree from the University of
Rajasthan, India in the year of 2004.
. Achieved Higher Secondary Certificate from the Indian School Muscat,
Oman in the year of 1998.
. Achieved Senior Secondary Certificate from the Indian School Muscat,
Oman in the year of 1996.
Computer Programming Skills
. Achieved Advanced Diploma in Multimedia from the institute of Arena
Multimedia, India.
. Achieved Diploma in Systems Management.
References are available upon request.