Real Estate Marketing

CAREER SUMMARY

Talented and collaborative copywriter, editor, proofreader/copy editor with

master's degree, brings eye for detail and a strategic approach to writing

and publishing projects for business communications, marketing and

advertising. Has solid Web and print copywriting and editing experience in

science & technology, medicine, health & fitness, home d cor and design,

real estate, education and more. Launched and developed an award-winning

health magazine for House Ear Institute as editor and chief writer.

Successfully promoted biotechnology conferences with high revenues through

creation of marketing copy for print and Web as associate event producer

and editor. Raised institute's profile through tactical public relations,

press releases, email campaigns, web copy and marketing collateral. Got

top-tier media coverage in radio, television and print for multiple clients

through media outreach efforts.

PrOFESSIONAL Experience

CAMBRIDGE HEALTHTECH INSTITUTE ( Cambridge, MA / Hermosa Beach, CA (

April 2008 to October 2010

Associate Conference Producer & Copy Editor

Event Management, Writing & Editing - Developed event agendas, identified

and recruited scientific and medical speakers, wrote and edited marketing

copy, brochures, reports and related conference materials; routed

publications for print and Web under heavy deadlines, managed databases,

researched topics for conference content to identify industry trends, as

well as sponsors/marketing partners for events, liaised with high-level

speakers and vendors, coordinated logistics for onsite events

HOUSE EAR INSTITUTE ( Los Angeles, CA ( December 2000 to February 2008

Editor, House Calls magazine & Director, Media Relations & Communications

Editing, Writing & Communications - Wrote and edited hearing science and

human-interest articles for health magazine, annual report and the Web;

led media campaigns promoting institute's expertise; developed messaging,

wrote press releases and collateral PR and marketing materials to support

fundraising for program development; secured press coverage in key

publications/outlets; media-trained experts; directed video/photo shoots

and audio sessions for use in multimedia; coordinated press events

Project Management - Directed layout and creative design of publications,

planned and coordinated publication and video production with marketing,

creative and fundraising teams; managed budgets and work of direct

reports, printers, vendors and agencies

Brand Management - Raised consumer and media awareness of research

institute and medical clinic as industry leaders by promoting expertise

through outreach campaigns to media and community

THE BOHLE COMPANY ( Century City, CA ( December 1999 to December 2000

Assistant Account Executive, Account Coordinator

Account Coordination & Writing - Wrote press releases, articles and

collateral materials for e-Business clients in the high-tech industry,

pitched media stories, coordinated speaking engagements and media tours,

tracked press coverage, researched competitors, created news coverage

reports for all PR clients

Event Coordination - Coordinated public relations/events at electronic

industry trade shows, represented clients onsite

LA UNIFIED SCHOOL DISTRICT & UCLA EXTENSION ( Los Angeles, CA ( September

1992 to December 1999

Instructor, Certified in English and English as a Second Language (ESL)

Teaching - Taught English grammar, literature and ESL to young adults and

business professionals; facilitated students' use of functional English

and idioms via interactive teaching methods

Writing & Training - Wrote manuals and trained other instructors in ESL

teaching methods and techniques

U.S. Peace Corps (Africa) - Taught high school English; raised funds for

tuition programs and school buildings

PROFESSIONAL AWARDS

North American Precis Syndicate (NAPS) Certificate of Excellence (PR/media

coverage); NAPS Communicator Award of Distinction (PR/media coverage);

Galaxy Honors Award (Editing/Writing: House Calls magazine); UCLA Master's

Thesis Award (Social Sciences)

EDUCATION

M.A., African area studies-International relations, University of

California, Los Angeles (UCLA), summa cum laude

B.A., Theatre arts & English, San Francisco State University (SFSU), magna

cum laude

SKILLS

Microsoft Office Suite: Proficient in MS Word, Excel, and PowerPoint; CMS:

Web editing and updates; Adobe Acrobat Pro: Digital editing

Knowledge of photography, graphics and Adobe Creative Suite for basic page

layout and design, art direction, copy editing and project oversight

Writing samples available upon request: health/medical, science/biotech,

home design, real estate, non-profit, B2B, consumer, education

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