Manager Sales

Jason Fishman

**** ** ***** *** . ******** Pines, FL 33028

954-***-**** Home . 954-***-**** Cell . ***********@*********.***

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Summary

Demonstrated results in e-commerce marketing management, production,

traffic and budgeting. Highly organized, with the ability to manage

multiple projects and meet deadlines. A team player, working effectively

with sales, editorial staff, and senior management in accomplishing

objectives.[pic]

PROFESSIONAL EXPERIENCE

Boca Java, a Blyth Inc. Company, Deerfield Beach, FL - 04/09 - Present

Online Marketing Manager

Boca Java is a roast to order gourmet coffee company that prides

itself on freshness and quality.

. Increased affiliate programs year over year by 30-35%.

. Managed 40+ network partners on a CPA platform to drive incremental

revenue through coffee club memberships. Responsible for all offers,

reporting, analyzing and recruiting new network partners.

. Developed co-branded landing pages for social media platforms.

. Increased overall web traffic and awareness by continuously e-mailing

new offers to partners through affiliate channels.

. Worked with multiple call centers to help drive new club acquisitions

through online and offline channels.

. Optimized entire website with specific keywords for search engine

rankings and created the Boca Java blog.

JewelNet.com Boca Raton, FL - 09/08 - 12/08

Marketing Manager

JewelNet.com is an online Eco Friendly and Socially Responsible

Diamond Jewelry Company.

. Launched of two websites: JewelNet.com and TurnGold2Cash.com.

. Managed the day to day operation of the affiliate program, e-mail

deployments and Google AdWords.

. Reported directly to CEO.

. Liaison between graphic designer and web hosting company.

Interval International, an IACI Company - Miami, FL - 06/06 - 09/08

Consumer Marketing Benefits Manager

Interval International has led the vacation ownership industry with

its commitment to providing quality

exchange services and other value-added programs to its vacation-

owning members and resort

developers worldwide.

. Responsible for managing relationships with external business partners

such as Disney, Universal Studios, Busch Entertainment, Affinity

Financial Corporation, Bank of America and Hertz.

. Develop, coordinate and disseminate data to support program sales,

including benefit usage reports, product management/assessment

information, etc.

. Analyze benefit offerings on an ongoing basis; use data to make

recommendations/changes to programs to maximize relationships.

. Oversee content and creative for Interval Store; Monitor and maintain

web-based promotions.

. Monitor performance reports and commission payments keeping partners

and finance department informed.

. Ensure compliance with contractual obligations i.e. ads, e-mail

inclusions, blow-ins, etc.

. Assist in the sourcing and development of new programs and products,

from initial assessment of viability and contract negotiations through

full implementation, including program design and operational set-up,

creation of promotion, production of collateral materials, training

and communication, and financial analysis.

Odimo, Inc. - Sunrise, FL - 06/03 - 5/06

SEO/Affiliate Marketing Manager

Odimo is an online retailer of current season brand name watches and

luxury goods, high quality diamonds and fine jewelry. We operate three

websites, Diamond.com, Ashford.com and WorldofWatches.com.

. Accountable for managing three highly successful affiliate programs

that produced $7.5 million in 2004, $8.7 million in 2005 and currently

on pace for $10 million in 2006.

. Affiliate program is accountable for 18% of overall company sales.

Currently the affiliate program is at a 10:1 ratio.

. Produce monthly affiliate e-mails that are distributed to over 60,000

members.

. Create new, motivating and exciting promotions to attract new

affiliates and produce higher revenue.

. Manage and optimize Shopzilla.com and Shopping.com shopping partner

programs that produced $2 million in 2004, $3.5 million in 2005 and on

pace for $4.3 million in 2006.

. Manage Shop.com on a CPA basis. Generated $482K in 2004, $614K in

2005 and on pace for $775K in 2006.

. Control over 20 data feeds for optimization which are submitted to

various revenue generating partners on a daily basis.

. Provide technical guidance in production of over 350+ marketing e-

mails and a multitude of promotions.

. Assist Senior Management in monthly reporting and analysis. Submit

reporting directly to COO.

. Responsible for identification of incremental revenue streams and

monthly promotions.

. Initiated and implemented multiple revenue producing projects.

Odimo, Inc. - Sunrise, FL - 7/00 - 06/03

Information Technology/Search Engine Optimization

. Managed a team of four employees in the execution of marketing 50+ highly

targeted keyword websites.

. Distributed in house e-mail list using Broadcast Wizard.

. Optimized current websites' pages for highest possible placement on

multiple search engines and directories.

. Coded applications for corporate intranet and internet websites.

. Create dynamic ASP and XML pages for submission to search engines.

. Worked with various CPC companies such as, Overture, Kanoodle, Ah-ha,

7Search, BrainFox, SearchGalore, FindWhat and Efind.

SportsLine.com - Fort Lauderdale, FL - 01/99 - 7/00

Front End Web Developer

CBS SportsLine.com is at the leading edge of media companies providing

Internet sports content, Fantasy sports and e-commerce.

. Experienced web page designer with extensive programming skills.

. In-demand web developer with proven ability to transform concepts into

online interactive reality.

. Assisted in the redesign of current SportsLine.com and PGATour.com

websites.

Education

Florida State University, Tallahassee, FL. BS in Information Systems (1998)

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