Sales Manager
Resume:
Maria E. Murillo
Eden Prairie (Minneapolis - St. Paul), MN E *************@***.*** E
P
ossess a rare complement of expertise in Marketing, Product Management,
and Sales. Provides the management best practices learned from having
served industry leaders Beckman Coulter and Sanofi Diagnostics. Multi-
lingual - Master's degree. A gifted interdepartmental liaison - brings
synergy and a fresh approach to achievement of business goals. Exceptional
insight to overseas markets, which includes Europe, Asia and Latin America.
A quick study of new technology, products, and competition.
Areas of Expertise
Product Commercialization Strategic & Tactical Marketing
New Product Development / Worldwide Building Overseas Relationships
Product Launches
Cross Functional Teams Upstream / Downstream Marketing
Professional Profile
Maria Murillo, Consultant, Eden Prairie, MN 2008 - Present
Business Development - Marketing Consultant
Serve as a business development and strategic marketing leader to
companies which seek to enhanced global markets. Provides research, due
diligence, strategies and tactics required to achieve their goals. Enjoys
role of change agent - provides the niche market acumen required to assure
business success.
Beckman Coulter, Chaska, MN 1998 - 2008
Group Product Manager (2006 - 2008)
Led the rapid growth of markets for cardiac, blood virus, infection
disease, and tumor markers products. Responsible for sales which were
$238M per year. Budget and forecast, direct reports: 3.
. Designed and managed global marketing strategy.
. Managed successful development and global launch of 10 new products.
. Strengthened key global relationships, e.g. managed a $20M strategic
partnership with an OEM overseas; showed expert insight to effective
communications with foreign business cultures
. Select Achievements:
> Led record fast 20% revenue growth yearly for Biomarker product.
> Salvaged a potential loss of 4500 global accounts.
Global Marketing Manager, Europe (2003 - 2006)
. Provided key strategic leadership which established marketing best
practices for European and Middle East markets - and resulted in rapid
turnaround of immunoassay business. Forecast responsibility.
. Furthered expert skills in marketing plan design, new product launches,
product branding - and establishment of key global and domestic
relationships.
. Engineered a landmark communication model which provided key to record
market growth - and became the corporate standard globally: North
America, Europe, and Latin America.
. Strengthened corporate reputation as an expert in change leadership and
effective management of widely diverse multi-functional teams.
. Select Achievements:
> Grew immunoassay business from $40M to $100M - this became the #1
revenue production line in the company.
Maria E. Murillo - 2 of 2
Beckman Coulter - continued
Strategic Marketing Manager (2000 - 2003)
Managed all aspects of product development (pricing, branding, product
lifecycle, forecasting) for global immunodiagnostic markets. Managed a
portfolio of 30 products. Forecast responsibility Designed and launched 10
new products.
. Transitioned 2000 accounts to new product lines.
. Established markedly stronger synergy and communications between
Marketing and Sales.
. Select Achievements:
> Led a record 30% growth year over year
Subsidiary Manager, Rio de Janeiro, Brazil (1998 - 2000)
Responsible for all aspects of daily operations and strategic business
leadership. Full P&L, Reports: 40.
. Integrated this subsidiary within the new corporate model; tenure
showcased expert skills in change management and in development of focus
and synergy among initially disparate groups.
. Redesigned several elements of the divisions administration and
operations to leverage resources - this led to measurable performance
improvements and establishment of improved standards.
. Select Achievements:
> Reorganized Sales and Distribution - led them to profitability and
positioned company for its subsequent rapid market growth.
Sanofi Diagnostics Pasteur, Chaska, MN 1992 - 1997 Business
Development, Sales Manager - Latin America
Led rapid development of Latin American markets. Built distributor
network, direct sales organizations, and joint business ventures within 17
countries. Managed 2 sales managers. P&L of $10M.
. Drafted business plan which led to establishment of Brazil subsidiary;
this new subsidiary drove record profits for Latin America markets.
Exercised unique cultural acumen to build relationships and drive
successes.
. Designed all pricing, system acquisition and capital equipment lease
policy for distributors.
. Gained invaluable insight to the Sales, Marketing, and Business
Development best practices of this industry leading French company which
has business in 100 countries and generates $300M in sales each year.
. Launched highly successful new immunoassay system
. Select Achievements:
> Led record-fast 4X expansion of Latin America Division: from $1.4M to
$6M in less than 5 years.
Summary of Previous Experience: began professional career as a
Microbiologist for Children's Hospital Laboratory in San Jose, Costa Rica
(1980 - 1985); provided lab tests in Neonatal and Oncology divisions. Next,
served as a Sales and Marketing Manager for Sukia Diagnostics, in San Jose,
Costa Rica (1988 - 1991); managed 10 reports who represented Sales,
Marketing, and Customer Service. Designed and launched the Clinical
Diagnostic Division - which has since produced more sales revenues than any
other division.
Education & Languages
University of Costa Rica, San Jose, Costa Rica
Master of Science, Clinical Chemistry and Microbiology
Fluent in English and Spanish (native); speak conversational Portuguese
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