Sales Manager

CRAIG PEMBROKE

*** ******** ****** **. 803-***-****

Lake Wylie, SC 29710 ***********@*****.***

RETAIL STORE MANAGEMENT

Results driven, innovative and customer centered manager with dynamic career reflecting

outstanding performance in retail and sales management. Articulate communicator and effective

trainer with high ethical standards. Well rounded with demonstrated strengths in team building,

minimizing shrink and reducing employee turnover.

AREAS OF EXCELLENCE

P&L Management Customer Service Excellence

Inventory Control/Shrink Reduction Teambuilding/Training/Mentoring

Payroll Management/ Scheduling Merchandising/Schematics

Budgeting & Cost Controls Convenience Store Operations

EXPERIENCE

Pilot Flying J, Inc/Flying J, Inc. - Knoxville, TN

General Manager, 2001 to 2003, 2006 to December 2010

Ensured corporate goals were met and exceeded by enforcing sound merchandising and loss

control strategies; executing corporate programs, promotions and policies; while driving optimal

customer satisfaction, associate productivity and P&L results.

• Built sales to over 3 million annually by establishing strong customer base and maintaining

clean, hospitable and organized location.

• Recognized for best customer service four consecutive years in 14 store district.

• Lowest staff turnover rate district wide repeatedly averaging 17%.

• Controlled shrinkage to less than 2% of sales routinely.

• Opened two new locations as General Manager.

Assistant District Manager, 2004 to 2006

Promoted to assist District Manager in demanding sales and operational performance goals were

met by mentoring General Managers, in 24 stores throughout 8 states, with emphasis on

merchandising, inventory control and receiving.

• Lowered district inventory loss from 3.5% to 2.3% in three month period eventually getting

district shrink to less than 2% of sales consistently.

• Raised district wide average inspection scores 12% by coaching General Managers on

district and corporate expectations.

• Coordinated multiple store resets, 2 store remodels and one new store opening.

• Hired, trained and developed General Managers.

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District Store Support Manager, 2003 to 2004

Promoted to execute corporate merchandising programs in district and maximize sales and gross

profit.

• Transitioned entire district into new auto replenishment ordering system.

• Increased district merchandise sales in 2004 by 6% over prior year.

• Elevated district gross profit margin from a mix of 30% in 2003 to 34% in 2004.

• Purchased merchandise for 12 stores including 3 in Canada.

Island Ltd. - Charlotte, NC

Independent Account Executive, 1999 to 2001

Successfully sold advertising in fitness centers throughout Southeast.

• Scheduled 15-20 new sales leads per week through aggressive cold calling.

• Exceeded sales expectations consistently.

• Awarded quarterly top producer for first quarter of 2001.

• Designed, organized and placed advertisement copy.

Value Marketing, Inc. – San Francisco, CA

Branch Manager/Sales Manager, 1994 to 1999

Recruited, trained and developed dynamic direct sales teams.

• Transformed an under producing branch into top performer.

• Awarded prestigious “President’s Club Award” for outstanding branch sales 3 consecutive

years.

• Set rigorous sales expectations and regularly monitored performance to ensure peak

sales.

• Created and instituted incentive sales contests that raised performance while building

morale and motivation.

EDUCATION

Bachelor of Science in Education, Bowling Green State University 1993

COMPUTER SKILLS

MS Office (Word, Excel, PowerPoint)

POS & Inventory Systems

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