Sales Design

joan kristensen

*** ********** ****** . ***. *** . Jersey City, NJ 07304

201-***-**** (cell) . www.joankristensen.com . **************@***.***

profile

Senior Art Director/Front End Web Developer

Crossover (print-interactive) specialist developing integrated design

strategies for diverse clients. Creative and technical thinker with

expertise in concept/execution/direction of branding, communication and

marketing initiatives. Proven capacity to work with teams generating high

impact ideas that further business goals. Innovative enthusiast of both new

technology and traditional media; committed to big-picture approach to

problem solving.

Capabilities Proficiencies

. Expert Hands-On Design Skills . HTML/Flash/Axure (wireframing)

. Light Copywriting . Illustrator/Photoshop

. Management of teams/vendors . Quark/Indesign

. Client presentations . Keynote/PPT

. New business development . Mac/PC Experience

. Sales support

. Seasoned business skills

professional experience

Franklyn Healthcom, Parsippany, NJ . January 2009 - present

Associate Interactive Creative Director

Create print and digital solutions for the pharmaceutical industry. Act as

right hand to Creative Director, solving problems ranging in nature from

client brand challenges to internal staffing and sales support hurdles.

Lead creative (hands-on) for client and internal digital initiatives. Major

contributor to recent rebranding of this agency to position it for

competition in the digital arena.

Key Achievements:

. Created a space for digital design in a formerly print-heavy agency

. Designed and built prototypes of digital offerings that generated new

business contracts

. Built and maintained a website that has successfully promoted the

agency's new focus and goals to

past and future clients

. Enhanced overall scope of Creative Department's service offerings and

generated greater volume

of work/revenue for the agency than my predecessor in the department

Siren Communications, Inc., NYC/NJ . 1992 - 2008

Partner / Creative Director

Directed the planning, development, and execution of creative strategies

that increased brand equity for clients in the electronics, financial,

medical and manufacturing industries. Achieved repeat business and client

loyalty through superior service. Oversaw the design and production of

large-scale branding and marketing projects - from design concept through

delivery. Created marketing collateral, advertising campaigns, annual

reports, and web sites. Maintained long-term staff and ongoing outside

vendor relationships.

Early Career

Managing Editor, The Boston Review, Boston, MA

awards

- American Graphic Design Award

- The Communicator Award of Excellence Annual Healthcare Advertising Award

education

Skidmore College, Saratoga Springs, NY. B.S. . Art/Minor - English

Courses in electronic/traditional illustration: School of Visual Arts, NY,

NY;

Courses in HTML/Flash: Noble Desktop, NY, NY

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