Ray Hourani
* ********* *** ( GROTON, MASSACHUSETTS 01450 (
**********@*****.*** 617-***-**** CELL
Travel & Tourism Industry Executive
Distinguished career with more than 20 years' experience in operations
management, strategic planning, marketing, and new venture development and
launch. Proven success driving profitable growth through account
development, negotiations and new product introduction programs that ensure
long-term market position. Skilled negotiator able to build working
relations with key partners. Fluent in French and conversational Spanish.
CORE COMPETENCIES:
CONSULTATIVE SALES ( PRIVATE LABEL MARKETING ( TRAVEL TECHNOLOGY ( JOINT
VENTURES ( P&L ( PRESENTATIONS ( B2C
BUSINESS DEVELOPMENT ( B2B ( CUSTOMER SERVICE ( SALES CYCLE MANAGEMENT (
ECOMMERCE ( VENDOR RELATIONS
INTERNATIONAL PROTOCOL & DIPLOMACY ( COMPETITIVE ANALYSIS & FORECASTING (
PROCUREMENT ( CONTRACT NEGOTIATIONS BUDGET ADMINISTRATION ( DISTRIBUTION (
PROCESS IMPROVEMENT ( TEAM BUILDING ( TRAINING & DEVELOPMENT ( ROI
PROFESSIONAL EXPERIENCE
RJH CONSULTING, GROTON, MASSACHUSETTS ( 2006 - PRESENT
Privately held enterprise providing full-service consulting strategic
travel solutions to the travel industry.
Consultant: Launched enterprise specializing in identifying market
opportunities and create tactical business plans to drive revenue growth
and expand market penetration for businesses in the travel sector. Design
and execute competitive analysis matrix to support pricing models.
Expertise includes strategy consulting, internet sales management, business
planning, contracting and electronic distribution methods.
. Negotiated and closed strategic marketing and service agreements. Result:
Slashed overhead costs by 2% capturing $400K in annual cost reductions.
. Built new distributor and client network that generated $2M in new
revenues annually YOY.
. Spearheaded strategic business planning for online travel start-up to
attract venture capital investors and create new revenue stream.
WSJtravel.com, Iselin, New Jersey ( 2009 - 2010
An extension of The Wall Street Journal franchise offering travel packages
to destination worldwide.
President: Recruited to spearhead growth of newly formed enterprise and
charged with full responsibility for operations and call center including
P&L accountability, vendor negotiations, marketing infrastructure, sales
management, information technology and administrative affairs. Trained and
mentored staff of 30.
. Led start-up venture through planning, staffing, and budgeting to full-
scale operation packaging and marketing on-line travel programs to WSJ
subscribers within first 60 days of tenure.
. Collaborated with the Wall Street Journal to negotiate media buys, and
created innovative multi-media advertising campaign to competitively
position WSJ.com and accelerate online traffic.
. Developed Book & Pay promotions that increased positive cash flow during
traditionally slow seasons.
Club ABC Tours / ABC Destinations, Bloomfield, New Jersey ( 2008 - 2009
A multi-million dollar members-only travel club providing vacation values
since 1966.
Vice President - Product Development & Sales: Senior Sales, Marketing and
Product Development Executive charged with driving marketing and travel
product development. Oversaw and mentored 4 Product Directors managing tour
components in the U.S., Mexico, Europe, Africa, Asia and the Caribbean.
Concurrent responsibility for budgeting, strategic market planning, sales
forecasting, vendor contracting, and staffing. Set sales quotas. Designed
pay per click campaign, SEO, print ads and direct mail pieces to boost ROI.
. Recruited national sales team to achieve aggressive business goals
targeting both corporate and not-for-profit sectors. Result: Pipeline
growth from $4.5M to forecasted opportunities representing $8M in 2010.
. Introduced inventory procedure that increased load factors for group
departures by 23%, enhanced profit margins by 2%, and generated $320K in
additional annual sales revenues.
Ray Hourani Page 2.
**********@*****.***
Lyon Travel, Brattleboro, Vermont ( 2007 - 2008
Travel management company providing travel arrangements for non-profit
organizations and a wide range of educational institutions such as the
School for International Training, Landmark College and Harvard
University.
Director of Operations: Charged with increasing operational efficiencies
for land and air operations, and implementing new technology systems to
enhance customer satisfaction and retention. Managed call center
operations, 38 staff members and 3 direct reports. Held full accountability
for P&L management.
. Developed and implemented a comprehensive training program for new hires
that resulted in a 30% reduction in employee turnover within 1 year.
. Redefined staffing levels and instituted new work shifts for operations
capturing a 20% increase in productivity and a $1.5K reduction in monthly
overtime expenditures.
. Designed incentive plan for Call Center that drove a 40% increase in
Business Class sales within 6 months.
Grand Circle Travel, Boston, Massachusetts ( 2003 - 2006
Leading tour operator offering international travel packages, cruises and
escorted tours in the Americas, Asia, South Pacific, Europe, and Africa.
Senior Vice President of Air Contracting: Core leadership role in business
planning, contract negotiations, management and quality control for pre and
post tours that included air travel. Held full accountability for P&L
management of more than $185M. Collaborated with Product Development team
designing new programs.
. Re-negotiated airline contracts to capture $1.5M+ savings in 2004 and
2005 and projected savings of more than $2M in 2006.
. Orchestrated relocation of air operations department from Boston to
Bangkok office, and pioneered outsourcing operation that captured
significant savings in labor costs.
. Key player implementing automated ticketing, air mapping, and pricing
software. Results included $250K in annual cost reductions.
Far & Wide Travel Corporation, Miami, Florida ( 2000 - 2003
One of the largest companies in the value-added sector of the leisure
travel industry, offering the most diverse array of destinations on all
seven continents and types of travel experiences.
Vice President of Vendor Relations (2002 - 2003): Promoted to direct all
negotiations for airlines, cruise lines, car rental and major hotel chains.
Forged strategic alliances that generated new business development.
. Designed partnership marketing programs through e-commerce, consumer, and
trade advertising that captured a $1.2M increase in marketing funds.
. Developed an extensive airfare database that improved efficiency
contributing to $500K+in annual savings.
Director of Global Air Services (2000 - 2002: Contracted all airlines and
GDS' consolidating the air buying process and saved more than $1M in annual
costs. Played a pivotal role in due diligence process during acquisition.
Managed staff of 35 in locations across the nation.
. Integrated and streamlined air operations for 14 business units slashing
annual cost reductions by $125K.
. Created, implemented and directed Crisis Management Program.
Previous professional positions: Director of Airline Contracts and
Strategic Alliances for Collette Tours, Pawtucket (1991-2000), General
Manager for Isram Tours (1989-1990) and Regional Group and Tour Manager for
Pan American World Airways (1986-1989). Details available on request.
Education and Professional Training
Bachelor of Science in Finance
Hofstra University, Hempstead, New York
Completed Negotiating and Decision Strategies Program Columbia University
Graduate School of Business, New York, New York