EROL BEYATLI
BARBAROS MAH., BAHAR SITESI B* BLOK, 1, USKUDAR-ISTANBUL-TURKEY
Home: +902*********, Mobile: +905*********, ****.*******@*****.***
Objective
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Seeking Marketing & sales management position utilizing proven skills
as business development manager and country manager.
Summary
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Dynamic 10+ years result-driven marketing & sales career incorporated
with business management, purchasing and supply chain management,
reflecting an advanced experience and performance across highly
competitive and multiple industries such as PET packaging, banking,
insurance, e-commerce and textile
Strong capacity for coordinating interdepartmental functions and
cross-functional teams to achieve and exceed targeted objectives
Key Strengths & Competencies
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Key Account & Territory Management
Multimillion E/$ Contract Negotiations
P&L Management
Recruiting and Staffing Initiatives
Team Coaching
Pricing & Proposals
Procurement & Logistics Management
Market & Competitive Analysis
Business Development
Budget & Cash Flow Optimization
Direct sales & Reseller Relationships
Product Management
Experience
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Business Development Manager June 2009 to September
2010
MNT HEALTHCARE EUROPE SRL, Bucharest, Romania -
Contracted to expand and adopt the business model (PPP) to Romania,
Republic of Moldova, Bulgaria, Balkans, ME and Northern Africa
MNT is a leading Nuclear Medicine and Radiotherapy service provider to
Public and Private healthcare institutions and holds 60% of the market
in Turkey
Key Operational Tasks:
Preparing budgets for each country
Arranging meetings with MoH for target countries
Developing private-private and public-private partnerships in the
region
Visiting local hospitals and promoting PPP projects in the region
Presenting projects to financial institutions and investors (Banks,
Investment Funds and World Bank Romania)
Presenting CAPEX
Reporting to Vice President (Healthcare Division)
Key Achievements:
Meeting with the Minister of Health of Romania
Signing LoI's with two public hospitals in Romania
Signing LoI with a private hospital in Romania
Signing LoI with two public hospitals in Bulgaria
Signing MoU with a private investor in Northern Iraq
Meeting with Minister of Health of Macedonia
Signing a LoI with a private hospital in Morocco
Project Manager September 2008 to May
2009
GLOBAL BUSINESS DEVELOPMENT SRL, Bucharest, Romania -
Started as Project manager for international accounts at a consultancy
company which provides professional services to clients at any level
through start-up such as legal, corporate establishment, HR, Financial
and investment services, logistics, business intelligence and market
research, mergers & acquisitions and general management
Key Operational Tasks:
Defining projects by cooperating with Government Bodies, Institutes,
Trade Chambers and Business Associations both local and abroad such as
CCIR, TIAD, TUSIAD, Ministries of Environment, Agriculture and Industry
Overseeing the status of clients needs and playing a high profile as a
central link
Preparing and presenting projects to clients
Conducting SWOT analysis of the projects
Preparing WBS spreadsheets (Work Breakdown Structure)
Eligibility assessment for EU funds
Preparing budgets on a project base
Collecting and analyzing PPR (Project Progress Reports) and activity
reports of the subordinates and third party service providers to
assure alignment with the budget and time constraints
Maintain and expand relationships with existing clients
Reporting to GM
Country Manager January 2006 to August
2008
DUPONT SABANCI POLYESTER SAN. A.S., Bucharest, Romania -
Held full responsibility for the whole operation of Romanian subsidiary
of a multinational group with a total generated revenue of E1.4B
through raw material supply, production work-flow, sales, A/P, A/R,
cash flow, import-export activity and P&L
Coordinated interdepartmental and inter-company functions to achieve
maximum output including, administration of budgeting, sales, inventory
levels, marketing, production, accounting, consolidation of group
reporting packages, financing, staffing, logistics and legal procedures
and related tasks and functions; by assuring legal and social
responsibilities
Built up effective relationships with banks / financial institutions,
auditors, vendors, customers and key industry players to advance
company objectives
Negotiated multimillion E/$ contracts with multinational raw material
suppliers and assured financing of transactions by means of Letter of
Credit or other payment instruments
Concluded and developed sales contracts / deals with multinationals
such as Heineken, Bunge and Cargill
Generated monthly/quarterly and yearly marketing & sales and management
reports to GM and TM (Dupont B.V.)
Key Achievements:
Setup and maintained third party and outsourced service contracts
Provided management of key accounts and distributors in the territory
(Romania, Turkey and Bulgaria)
Interfaced directly with C-level management level to coordinate
implementations
Drove total sales volume up 25% in the mentioned period compared to
exporting volumes, by generating $11M annual revenue
Positioned company #3 in the market with 15% market share in 2 year
operation period
Successfully managed to meet Heineken's international standards and
acquire approved supplier status for Heineken B.V.
Negotiated and concluded Heineken and Cargill contracts generating over
10% of the total sales
Launched 3 new products and executed 3 CAPEX project
Concluded $10M/year raw material contracts to assure production
Managed over $6M financing transactions with local and banks abroad
Managed E6M share capital increase progress and registration with local
authorities
Attended "due diligence" of Romanian part during take-over by La Seda
Group
Marketing & Sales Specialist July 2003 to January
2006
DUPONT SABANCI POLYESTER SAN.A.S., Bursa, Turkey -
Recruited to marketing and sales operations at Pet Preform Division,
for one of the world's leading supplier of Pet Preforms and Pet
Polymers, PTA and Chems
Managed local and multinational key accounts such as Danone, Nestle,
Coca Cola, Pepsi, etc.
Maintained domestic and export customer relationships to achieve
objectives set
Monitored contracted customers performance to assure alignment with
corporate goals
Assisted large scale-contract pricing progress' and initiated order
fulfillments
Programmed 19-machine production line schedule prior to delivery dates
of both domestic and export orders with an excellent understanding of
maximized efficiency of sources
Coordinated and assured on-time delivery and logistics
Managed after-sales inquiries and quality claims
Promoted as Country manager to Romanian operation
Key Achievements:
Took part in 94% increase of sales in units in 2005 compared to
previous year, resulting 1.206 million pieces preform sales
Assisted in 26% increase of sales in units in the year 2004 compared to
2003, resulting 615.2 million pieces preform sales
Contributed to 20% increase of sales in units in year 2003 compared to
year 2002, resulting 456.6 million pieces preform sales
Met and exceeded all budgeted sales over 110%
Assisted in budgeting and initiated budget proposals
Contributed and assisted over 5 new product launches and promotions
Export Customer Representative September 2002 to June
2003
POEM TEXTILE LTD, Istanbul, Turkey -
Employed to maintain and develop new business for a textile / garment
manufacturer with over 150 employees
Conceptualized and implemented marketing approach and customer
relations with liaison offices of well-known textile & apparel brands
such as Gap, Jack Pot, Club Monaco, Isabel Kristensen etc.
Negotiated long term contracts and price proposals
Conducted collection samplings and approvals, coordinated procurement
of specified production materials, production, subcontractors, and
inspection of goods and assured on time deliveries with a strict and
tight timetable
Key Achievements:
Negotiated and concluded JackPot and Club Monaco contracts
Contributed 7% to turnover increase with Li Fung liaison deal in
mentioned period
Qualified all 4 inspections by buyers for collections
Assured 4 on-time deliveries resulting with no reclamation
Online Sales & Support Representative February 2000 to August
2001
SANDBOXAUTOMATIC.COM, New York, USA -
Took orders online
Verified credit card holder information and sufficiency via credit
cards center
Carried out whole shipment process online on UPS web
Kept customer database up-to-date
Key Achievements:
Attended in-house UPS training to utilize online delivery system
Implemented and practiced online order processing and proposed
improvements
Marketing Specialist May 1997 to November
1999
BNP BANK, Istanbul, Turkey -
Served as marketing specialist at the HQ as a part of new marketing and
business plan set called "Supermarket Marketing". Conducting data
mining with five-branch territory and scanned high profit-potential
banking customers for promoting all banking & financing services such
as leasing, factoring, insurance and stock exchange accounts expansion
Key Achievements:
Singled out potential customer profiles and paid visits to branch
managers
Identified customer needs and established meetings with related
departments i.e. leasing, insurance and S/X for specific promotions of
products of each segment
Managed portfolio of the territory including five branches across
highly populated business districts of Istanbul
Education
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Certificate, EASL March 2001
ZLC LANGUAGE CENTERS, NY, USA -
B.A., Business Administration, Minor: July 1999
International Marketing & Sales
UNIVERSIY OF MARMARA, Istanbul, Turkey -
Professional Memberships
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Member, ROMANIA TURKISH BUSINESSMAN ASSOCIATION, Bucharest, Romania,
February 2010 -
Professional Training
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PET RESINS, DUPONT SABANCI POLYESTER SAN.A.S, Adana, Turkey, October
2003 to November 2003 -
Account Management & Selling Systems, BNP BANK, Istanbul, Turkey, June
1997 to June 1997 -
Languages
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Turkish: Native
English: Fluent
Romanian: Intermediate
Computer Skills
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. Word, Excel, PowerPoint, lotus, Outlook, SAP R3