Management Executive Staff
Resume:
Annette Means
Gloucester, MA 01930
*******@*****.***
*/** - **/** ********* Administrator to the Principal, Crestone Capital
Advisors - Boulder, CO
Supported the Principal of a successful wealth management firm.
Scheduled meetings, answered and screened calls, monitored all
incoming emails, faxes and correspondence. Responded on behalf
of the Principal, acted as liaison to financial staff, assisted
with drafting documents. Arranged travel, accommodations and
special events. Managed all administrative duties including
creating and distributing board books.
10/08 - 5/10 Lead Program Coordinator, DSC - Denver, CO & Lake Tahoe,
CA
Destination management specialist in partnership with the Hyatt
Regency responsible for facilitating events, transportation,
recreation and varied hospitality services for corporate groups.
Assist in promoting the Incentive, Meeting and Convention travel
industry in the Lake Tahoe region.
11/05 - 9/08 Freelance Writer - Lake Tahoe, CA
Commissioned writer for Intero Real Estate in Truckee and Tahoe
City, CA - wrote press releases and newsletter content. Drafted
press releases for 80/50 Northstar (high-end residences at ski
resort) and pitched stories to media on their behalf. Supplied
content for their newsletter mailings.
5/04 - 6/05 Publicist, Atlantis Casino Resort-Spa, Reno, NV
Promoted and disseminated pertinent and timely property
information. Primary function was to generate and garner
positive exposure through the media; print, television, radio
and Internet sites regarding the casino, hotel, restaurants, Spa
& Salon, entertainment and new hires. Worked within the
Marketing department to design competitive and enterprising
publicity plans to increase public awareness and drive revenue.
Acted as spokesperson -representing the organization in the
news, at tradeshows and PR functions. Distributed press
releases, PSA's, media alerts, event listings and pitched
article ideas to local, regional and national publications.
Wrote about and photographed events for internal monthly
newsletter. Communicated regularly and frequently with the media
to promote Atlantis as a premier property. Cultivated strong
relationships with the Reno-Sparks Convention & Visitors
Authority to help drive tourism to the Reno/Tahoe area and aid
in branding it as an adventure destination.
2/01 - 3/04 EA to the President, National Audubon Society, New York, NY
Management - Directly managed day-to-day administration and
budget of the President's office. Supervised executive staff by
providing effective communications, leadership and training.
Event Planning - Oversaw the logistics of quarterly board
meetings of up to 150 people at venues across the country.
Coordinated management team meetings; assisted board members and
donors while cultivating working relationships; arranged events,
meetings and hotel negotiations.
Communications - Worked with Media Department to help arrange
press opportunities for key Audubon spokespeople. Worked with
the Development Department to facilitate an expedient and
thorough donor acknowledgment process.
2/99 - 2-01 Publicist, NBC Corporate Communications, New York, NY
Responsible for fielding and following-up press calls.
Facilitated communication between the media, NBC staff,
President Bob Wright's office, and NBC executives. Drafted
press releases, coordinated special events and press
conferences. Supervised all matters relating to office
management, exhibited extensive writing and communications
skills, managed all telecommunications and video-conferencing
needs. Trained and supervised NBC pages.
1/97 -2/99 All-Star Weekend & Special Events Coordinator, NBA,
Secaucus, NJ
Coordinated all facets of the creative conceptualization of
performances for: All-Star Weekend, NBC-NBA Team-Up Celebration,
Nestle Crunch All-Star 2Ball, Schick Rookie Half-Time Show, Sony
Million Dollar Shot. Collaborated with producers, directors,
scriptwriters, engineers and executives in preparation for
Madison Square Garden In-Arena All-Star shows.
2/96 - 1/97 Personal Assistant to Ahmad Rashad, TV Personality, NBA,
Secaucus, NJ
Managed and organized daily schedule of Mr. Rashad, co-host and
managing editor of Inside Stuff on NBC. Exercised strong problem
solving skills and remained highly functional under constant
change of taping times, shoot locations and travel. Interacted
on behalf of Mr. Rashad with NBA & NBC producers and
scriptwriters. Responded on his behalf to fans and requests for
speaking engagements. Coordinated media interviews and arranged
all speaking/hosting engagements and last minute travel
arrangements.
3/93 - 5/95 Public Relations Coordinator, Estee Lauder Companies, New York,
NY
Managed print and electronic clippings of Lauder executives and
spokes model Elizabeth Hurley. Acted as liaison between press
and beauty editors of fashion magazines. Assisted with press
releases, correspondence and all communications follow-up.
9/89 - 9/92 Disc Jockey, 94.9 KMXK-FM, Gross Broadcasting, St. Cloud, MN
On-air personality for a music-intensive adult contemporary
radio station. Announced news, sports and PSA bits. Proficient
in all technical radio operations.
1/87 - 8/88 Television News Reporter, LI News Tonight, Old Westbury, NY
Wrote, researched, and reported news stories for a Long Island,
NY nightly news program distributed to five cable stations.
Skilled at combining visuals with words and highly sensitive to
deadlines.
Education: Boston University, Graduate School of Communications, MA in
Broadcast Journalism (candidate)
New York Institute of Technology, BA in Communication Arts
specializing in Television Media (1987)
French Institute Alliance Francaise, New York, NY
French language and cultural immersion program
Memberships/ Member, Truckee Tahoe Community Foundation, a
philanthropic organization serving North Tahoe
Former board member of Public Relations Society of America -
Sierra Nevada Chapter
Certifications: First Aid and CPR certified, Scuba certified - NAUI
Hobbies/ Former voice-over talent for the NBA & WNBA. Catalog model for
active women's wear
Volunteer: Former Head Coach, Tahoe Lake Elementary School, Girls on the
Run - Sierras
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