Sales Customer Service
Resume:
Lori Llevano
Redondo Beach, CA *****
*******@**********.*** [pic]
Accomplished Executive with an award winning and verifiable management
skill set encompassing extensive experience with progressive leadership
positions.
Exceptional presenter with a proven performance record of accomplishment as
a highly visible corporate representative, specializing in business
development, strategic sales, marketing campaigns initiatives and
operations.
Strong sponsorship and fundraising skills with an entrepreneurial approach
and willingness to anticipate and manage change while focusing on increased
revenues within and outside the scope of expectation.
Highly skilled in strategic management and event planning, capable leader
and motivator with well developed team building skills.
Areas of expertise include:
> Publicity, Event Marketing, Special Events ( Multi
Unit Operations Management
> Fundraising, Multi-Million Dollar Administration ( Vendor
Sourcing and Negotiations
> Executive Leadership and Supervision ( Purchasing and
Inventory Management
> Customer Service and Client Relations (
Staff Development and Training
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CAREER HIGHLIGHTS
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Management
> Administrative competence reflected by positive impacts in the areas of
operations, planning, service, development, and profit performance.
> Pinpoint staffing requirements, trained and managed up to 125 multi-
disciplined personnel; recruited to handle demanding peak assignments
while concurrently maintaining new and existing accounts.
> Implemented and managed turnkey events for international film distributor
at the MIFED, AFMA and Cannes Film Festival. Spearheaded diverse scope
of functions; conceptualized, planned, developed, and produced events
worldwide throughout Europe, West Indies, South America and the Far East.
> Identified, analyzed and decided on business objectives, outcomes and
initiatives; translated strategic goals and objectives into specific
programs and projects.
> Implemented new training programs that significantly streamlined event
production and office procedures for managers and staff.
Sales and Marketing
Business Development
> Designed, developed and implemented promotional in house special events,
trade shows, exhibits and conferences both on and off premise
specifically to develop new revenue streams.
> Successfully fundraised through original multi-million dollar corporate
sponsorship programs to special events, projects and promotions tailored
to match specific corporate agendas.
> Personally secured 92,000 room nights that generated over $48M dollars in
economic gains for the City of Los Angeles.
> Managed over $245M dollars of citywide convention accounts.
> Focused on providing quality customer service, combined with relationship
marketing, customer service programs and expertise in public relations,
which always results in long term strategic partnerships and new customer
relationships.
> Responsible for annual budget, tracking and forecasting with a 90%
accuracy rate.
> Achieved an 80% sales conversion rate from potential business to
guaranteed and contracted business.
> Created and developed new innovative business initiatives, which included
national television exposure, print media, celebrity endorsement and
corporate sponsorship for the International Malibu Film Festival and
network broadcast television show "The Apprentice" with the Trump
Organization.
> Community relations liaison and spokesperson for all local and government
agencies including Fire and Police Departments, Department of Building
and Safety, Office of the Mayor, Department of Transportation among
others.
Lori Llevano
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CAREER PROGRESSION
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LONG BEACH RESTAURANT ASSOCIATES, INC. 2009-2011
Corporate Event Specialist
Responsible for business development, marketing and special events for The
Sky Room. Developed new market segments, which resulted in a measurable
increase in revenue. Re-established The Sky Room's presence in the
community by launching a marketing vehicle, which resulted in press and
media exposure.
Key Accomplishments:
> Developed wine pairing dinners, which increased the average check by 55%.
> Increased convention and port business by 80%.
> Acquired an additional $165,000 in pharmaceutical business.
LA INC. The Los Angeles Convention and Visitors Bureau 2006-
2009
Senior Director, Client Services
Responsible for marketing Los Angeles as a destination to the Meeting
Industry in efforts to produce tradeshows, meetings, self contained and
citywide conventions; personally accountable for planning, growing,
organizing, promoting and implementing all meeting elements to include
press and marketing campaigns for meetings, trade shows, exhibitions,
conventions and special events that range in size of 2,500-40,000
delegates. Responsible for overall operations, coordination and execution
of the Client Services Department.
Key Accomplishments:
> Procured and developed an additional half million dollars in creative
strategic partnerships that assisted in producing bureau events which
generated over $200M in previously non-existent citywide sales.
> Received five prestigious industry awards during my tenure as Senior
Director, Client Services.
SEA VIEW, INC. 2004-2006
Director of Sales
Responsible for all event promotions, sales, marketing and advertising
initiatives for a $14M restaurant and catering operation. Designed and
produced sales collateral and direct mail pieces. Developed and implemented
departmental accounting systems, tracking, forecasts, profit reports,
budgets, marketing plans and standard operating manuals for sales
department. Re-branded the image of Gladstone's Special Events. Created
new revenue centers, which resulted in an additional net profit; maintained
strong client relations with an exceptional level of sales conversions.
Key Accomplishments:
> Increased the average check by 85%.
> Responsible and managed over $1M in catering sales.
> Responsible for securing the Apprentice Winners Segment, which afforded
invaluable, earned press.
> Produced the International Malibu Film Festival honoring Director Brett
Ratner.
BEVERLY HILLS COUNTRY CLUB 2000-2002
Executive Director, Vice President
Responsible for sales, marketing, public relations, business development,
new member orientations, membership retention, reciprocal club members and
member services. Supervised, trained and implemented new procedures and
sales strategies for the Concierge and Membership Department. Researched
and implemented the direct mail programs. Developed and carried out the
Governors Council Benefits Program and activities.
Key Accomplishments:
> Designed and produced special club promotions and events such as The
Great Chefs of LA Series, which resulted in member retention and new
member retrieval and local press exposure.
EVENT MANAGEMENT INTERNATIONAL 1998-2009
President
Developed a consulting company providing assistance to luxury and lifestyle
businesses; created, designed and produced international and national
events, meetings, fashion shows and trade shows.
Key Accomplishments:
> Created and accomplished the development of a $3.5 million dollar
sponsorship campaign for Lloyd Klein in multi-city exhibitions resulting
in 65% increased revenue for the participating designers in the specific
markets of New York City, Palm Beach and Dubai UAE.
Additional Work History
The Argyle Hotel, Director of Catering Sales
Bel Age Hotel, Director of Catering Sales
Filmland Corporate Center, Director of Sales & Marketing
Lori Llevano
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AWARDS
> 2007-2008-Hall of Fame Award -Corporate & Incentive Travel Magazine for
Continuing Superior Service in the Meetings and Incentive Industry
> 2007-2008-Pinnacle Award -Successful Meetings Magazine, Outstanding
Destination Organization Support
> 2007-Award of Excellence - Corporate Incentive Travel Association for
Outstanding Service in the Meetings and Travel Industry
> 2007-Gold Service Award - Meetings and Conventions Magazine for
Professionalism, Dedication and Service
> 2006-Gold Service Award - Meetings and Conventions Magazine for
Professionalism, Dedication and Service
EDUCATION & TRAINING
UCLA - Business Communications
Professional Sales Strategies I & II National Training Programs
CREDITS
> Interviewed and filmed by University Access/PBS Production for
Television: Intro to Business Communications: Tools for Leadership, Sales
& Negotiations.
> Published in Town & Country, February 1998, Four day event in Mustique,
West Indies
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