William D. Moore
**** ******* *********, ********, ** 92009
C 760-***-****, abhtda@r.postjobfree.com
PROFILE
EVP, VP Sales, Director of Business Development
Produces bottom-line results; P&L; expanding marketshare, developing key-
accounts
West Point graduate and senior-level executive with extensive background
delivering cost-effective, needs-based solutions that drive unprecedented
bottom-line results. Experienced in leveraging a unique combination of
business acumen, technical competence, and entrepreneurial spirit to drive
high profits through a period of explosive growth. Excels at identifying
client needs, developing solutions, and monetizing offerings. Equally
strong in business process engineering, lean manufacturing processes,
contract negotiations, international sourcing and sales.
Skilled in Team Building and Leadership
Experienced in Contract Negotiations
Highly knowledgeable about Client Needs Assessment and Solution Development
Expert in P&L Analysis, Management, and Producing Bottom Line Results
Able to Develop Effective Sales Strategies
Strong at Sales Force Development
Capable of International Revenue Production
Proficient with Global Sourcing
EXPERIENCE
Vinturi, Inc., Carlsbad, CA 2009-
2010
Consumer goods product company and market leader in the wine aeration
segment. $23-million revenues.
Vice President - Operations
Reported to the CEO. Responsible for all aspects of running the company
from accounting to purchasing to sales management. Negotiated contracts
with distributors and suppliers. Forecasted sales to determine inventory
requirements. Reduced costs to increase bottom-line profitability. Worked
with suppliers to establish 3PM goals and performance expectations. Sourced
new suppliers to assure that business needs were met.
Upon hire, discovered no SOP's or operational procedures existed; Result:
Compiled comprehensive operational plan, documented all processes, and
streamlined the operations function of the company.
Key account indicated need for "point-of-purchase" materials for their
retail stores within limited space requirements; Result: Created display
that illustrated product utilization; account revenues increased 3X's.
Wrote Strategic Inventory Plan to assure product availability during period
of explosive growth; Result: Revenues grow from $6-million to $23-million
in 1 year with 65% Gross Margin.
Negotiated cost reductions with raw material suppliers; Result: $1.6-
million savings for the company.
Worked with distributors and sales reps to forecast future demand; Result:
Assured product availability.
Re-organized the Sales Department; Result: Maintained 100% customer
satisfaction.
Major customer reported a conflict with an influential person within our
company; Result: Utilized interpersonal skills to resolve the conflict.
Renegotiated exclusive contracts with "Top 9" distributors; Result:
Substantially reduced product access and availability to our competitors;
enhanced our marketshare.
Sourced new markets in Asia, Australia and New Zealand; Result: Increased
sales $1.5-million in 8 mos.
Worked in concert with inventor, engineering and industrial designer;
Result: Developed a plan to keep product development on schedule.
Coordinated with supplier regarding the manufacturability of a newly
invented product; Result: Ensured and refined manufacturability.
Transformed packaging to world-class, overseas-sourced packaging by
personally contributing to packaging development; Result: Reduced costs 20%-
plus.
Focused on developing revenues while simultaneously increasing global
marketshare; Result: Established relations for Europe, Latin America;
established warehouses in Amsterdam and Brazil.
Moore, William D. C 760-***-****
Page 2
Impact Manufacturing, Inc., Lake Forest, CA
1998-2009
Custom packaging brokerage company specializing in unique high-quality cost-
effective packaging for international customer base. $7-million revenues.
Vice President of Sales, 2000-2004, 2007-2009
President, 2004-2007
Operations Manager, 1998-2000
Initially responsible for all aspects of operations. Promoted to VP Sales,
and ultimately worked as interim President for 3 years before returning to
sales to advance revenues, marketshare and profitability. Managed
operations with full P&L responsibilities. Incorporated Lean manufacturing
practices.
Focused on developing major key accounts to assure long-term company
growth; Result: Won major key accounts with Hasbro, Jabra, Belkin, Avery
Dennison, and others.
Lost 3 major accounts on a Friday; CEO quit on Monday; I:
Result #1: Saved the company following the devastating loss of these 3
major clients, and
Result #2: Transitioned company from a commodity driven to a boutique
packaging company.
Honed personal sales and business development skills; Result: Personally
produced $6-million of $7-million of total company revenues.
Developed an extraordinarily productive work atmosphere through positive
leadership; Result: Maintained 100% employee retention.
Sourced, located and qualified new product suppliers; Result: Assured cost
effectiveness, quality for products to be delivered on time, within budget.
Assessed customer demands to match those of specific manufacturing
processes; Result: Delivered cost-effective solutions for clients.
Zellerbach,Inc. 1992-
1998
$1-billion subsidiary of Mead Paper Company. International distributor of
paper, jan-san supplies, packaging.
Custom Packaging Sales Manager, 1994-1998
Sales Representative, 1992-1994
Reported to the Regional Vice President of Sales.
Recognized the potential in the marketplace for more technical solutions
for clients; Result: Promoted to Custom Packaging Sales Manager in less
than 2 years.
Established and executed a "custom packaging" program where none had
previously existed; Result: Generated $30-million in revenues with a 30%
ROI.
Traveled to major metro markets to train regional sales staff on new
"custom packaging" program; Result: Company offered a national footprint on
custom packaging for national and regional accounts.
Approached major "key" accounts and conducted a "needs assessment;" Result:
Won accounts with Toshiba, Qualcomm, Jabra and Packard Bell.
Provided leadership to a team of technical specialists; Result: Produced
bottom-line results that exceeded the company's expectations.
MILITARY SERVICE
United States Army
Bronze Star for Service in Iraq
Two (2) Army Commendation Medals
EDUCATION
United States Military Academy at West Point
Bachelor of Science degree, Chemistry