Katrina A. Cunningham
**** ********* **. . ****, ** 48085
. H 248-***-**** . C 517-***-**** . *********@*****.*** .
OBJECTIVE Young and vibrant talent individual who thrives on competition,
has a devotion to detail, and carries a proactive attitude is seeks to
make a mark in the Detroit Ad Industry..
EDUCATION Michigan State University
East Lansing, MI
Bachelor of Arts Degree in Advertising
08/03-05/08
WORK EXPERIENCE
Troy, MI
Continental Television Sales 03/10-
Present
Sales Assistant
. Handle day to day maintenance of orders using Reppak/DDS/DARE
. Input new orders
. Create make good offers that both benefits stations and agencies
. Support 6 Account Executives in over 60+ markets
. Resolve billing discrepancies
. Work directly with Traffic Department to ensure correct airing of
commercials
. Answer and directs calls
. Answer questions as needed
. Stay up to date with program related information
. Keep buyers informed of changes to their orders
. Act as liaison between stations and agencies
. Build and continue positive relationships with stations in
various markets
INTERNSHIPS Habitat for Humanity of Oakland County
Pontiac, MI
Partnerships Intern
02/09-04/09
. Established an Open House event for potential donors to
develop revenue
. Initiated partnerships between participants, community
contributors, and Habitat
. Created a news release, media advisory, and budget
spreadsheets
. Produced a comprehensive operation manual for future
volunteers
. Served as liaison to Habitat Staff for Open House project
. Managed all aspects day of event
The Food Network/FINE Living
Southfield, MI
Advertising Sales Intern
05/07-08/07
. Uploaded ad units using 3rd party serving system
. Updated national scheduling logs
. Resolved trafficking discrepancies
. Monitored budgets and performances
. Created flowcharts for client and office use
. Routinely handled confidential information
. Prepared media kits for prospective clients
. Resolved account discrepancies in excess of $1 million
ACTIVITIES & Awards
. Recipient of Assistant of the Quarter Award 3 months after
starting @ CTV Sales 3Q 2010
. Member of Ad Craft Club of Detroit
2008- 2009
. Participated in MSU Speed Networking
2007
. Black Student Alliance Representative- MSU Emmons Black Caucus
2003-2004
. RHA Representative- MSU Emmons Black Caucus
2003-2004
SKILLS Computer: Proficient with PC and Macintosh formats, Microsoft
office 2007/2008, extensive research skills using various internet
browsers, Photoshop CS2, basic knowledge of HTML, experience with 3rd
party ad serving system, 55-60 WPM
Other: Excellent oral and written communication skills, exceptional
organizational skills, basic knowledge of media math, able to multi-
task, self starter, fast learner, accustomed to team environment
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