Marketing City

MAADHURI

SHANKAR

***-

**

**th

Ave,

Flushing

NY,

11358

Phone:

(917)-

292-

4654

Email:

********.*******@*****.***

Education

Zicklin

School

of

Business,

Baruch

College

New

York

City

BBA

in

International

Marketing

Management

with

a

Minor

in

Psychology

May

2014

Lorenzo

De’

Medici

University

Florence,

Italy

Winter

2013

Work

Experience

Quigley-

Simpson

Los

Angeles,

California

Media

Coordinator

Jul

2014-

Nov

2014

•

Liaison

between

Associate

Broadcast

Director

and

Television

networks

•

Responsible

for

gathering

and

compiling

data

related

to

advertising

spend

•

Ensuring

campaigns

ran

in

programming

that

correlated

to

the

brand

•

Assisted

Media

Buyers

with

booking

campaigns

on

various

networks

Ebiquity

New

York

City

Media

Marketing

Intern

Jul

2013

–

Jun

2014

•

Responsible

for

creating

reports

using

marketing

metrics

of

Gross

Rating

Points,

Impressions

and

Reach

•

Creating

competitive

analysis

of

a

client’s

Key

Performance

Indicators,

such

as

Flighting,

Top

Network

ratings,

Targeting,

and

Position

in

Pod

•

In

charge

of

managing

projects,

related

to

creating

macro-

automated

excel

templates

using

v-

lookups,

pivot

tables

and

macros

that

better

measure

the

effectiveness

of

a

marketing

campaign

Diesel

USA

New

York

City

Wholesale

Marketing

Intern

Jan

2013

–

May

2013

•

Created

visual

showroom

displays

of

the

Men’s

Fall

2013

footwear

collection

for

buyer

meetings

•

Worked

with

cross

functional

teams

during

runway

shows

and

photo-

shoots

for

the

Women’s

Preview

Spring

2014

footwear

and

handbag

collections

•

Conducted

research

on

new

accounts

to

understand

how

they

will

bring

in

potential

business

for

the

US

division

•

Compiled

an

analysis

of

Diesel’s

current

footwear

showing

the

best-

selling

products

compared

to

the

competitor

Volunteer

Experience

Immigrant

Center

For

Empowerment

and

Training

Flushing,

New

York

Co-

Founder

and

Coordinator

Feb

2010

–

Dec

2012

•

Co-

founded

a

non-

for-

profit

charitable

development

organization

dedicated

to

assisting

low-

income

immigrant

families

of

Queens

become

contributory

residents

of

New

York

City

•

Coordinated

a

financial

literacy

workshop

aimed

at

educating

community

members

about

smart

spending

and

banking

basics

•

Organized

dance

competitions

for

the

local

youth,

which

raised

a

total

of

$5,000

to

be

donated

to

the

development

of

the

youth

center

for

the

Temple

Center

of

New

York

Extra-

Curricular

Activities

Euphorek

Ada

Dance

Troupe

Creative

Director

and

Dancer

Fashion

at

Baruch

Vice

President

and

Blogger

Psychology

in

Motion

President

Skills

Advanced

skills

in

Microsoft

Office,

keen

attention

to

detail,

good

interpersonal

communication

skills,

analytical

thinking,

Word-

Press,

Adobe

Photoshop,

Dreamweaver

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