Design Marketing

JOSEPH FREEHILL - 630-***-**** *******@*****.*** - 240 Dallas Drive, Bartlett,

Illinois 60103

OBJECTIVE -

Deliver compelling marketing communications in a success-driven team environment.

SUMMARY -

Extensive agency experience developing high profile communications that exceed

internal and external expectations. Ability to organize and distill information down to a

focused idea. Comfortable working with B2B or B2C industries using all available

forms of media. Effective at building strong client relationships. Enjoy inspiring,

motivating and sharing with others. 360 degree communicator. Well-liked team player

with references to prove it. Stay current with latest desktop publishing and office

management software. Mac designer, PC user.

EXPERIENCE -

2009-2011 ASSOC. CREATIVE DIRECTOR – FaceTime Strategy, LLC. - Chicago Division,

Wheaton, IL

Team leader of creative direction ensuring focused communications across several

marketing disciplines for nationally based agency. Continuously create multi-element

promotions. Remain sensitive to national media scheduling and implementation.

Support CMS client login, file management and project tracking. 360 degree team

communications. Spearhead client eMarketing; Email, Opt-Ins, Web Development,

Webtile Ads, Consultation, PPC:

National Ovarian Cancer Coalition, Ovarian.org - site architect, Document Object Model,

social media, email

Coming of Age, ComingofAge.com - design, DOM (JQuery), email. KidSnips,

KidSnips.com - design/build, brand

Metro Storage, MetroStorage.com - information/design architecture and consultation,

email, Google analytics

eMarket Toolset: Photoshop, Illustrator, Flash, Dreamweaver CS4, CSSEdit, HTML, CSS,

JavaScript

2007 - 2009 SENIOR ART DIRECTOR – Cantele, Sedivy & Associates, Wheaton, IL

Concentration on art directing for and managing several established clients, as well as,

new business proposals. National retail, franchise, health care and senior market

industries with minor support for automotive division. Continually work with clients to

determine needs and offer marketing solutions for social media, web traffic, email,

mobile, CPC metric and special promotions. Scrutinize all aspects of deliverables to

ensure consistent communication efforts. Media: magazine, TV, radio, web marketing,

direct mail, POP, billboard and newspaper. Created national brand appeal for Chicago-

based clients, i.e., KidSnips - Directed/Created TV Spot with Flash ending; 2009 Telly Award

- Children’s Division

1998 - 2006 SENIOR ART DIRECTOR – Crest Communications, Inc., Oakbrook, IL

Originate winning concepts for competitive markets. Direct, execute and deliver

overall design concepts. Develop prudent integrated-marketing plans to diversify

budget allocation. Internal and external team presentations. Strive for engaging,

intuitive and technically sound design. Maintain client brand growth and integrity.

Schedule and delegate workflow to creative teams. Initiate brainstorming, guide and

inspire fellow team members. Utilize latest print, web and multimedia techniques. RFP

and purchasing. Diligent digital/paper record keeping. Workstation and software

upgrades. Annual appraisal of three direct reports. A key player in this agencies’ big

success stories.

1995 - 1998 ART DIRECTOR – Energy Concepts, Inc., Lincolnshire, IL

Primarily responsible for promotional advertising and marketing of company’s

products and industry presence. Working in a corporate setting, continually provided

tactical support for sales force with direct mail, print collateral and trade show

displays. Other responsibilities included digital illustrations, Computer Aided

Instruction; UI design, digital animation, and package design. Applied background

scripting (similar to HTML/JavaScript) to animations for user interaction and data

result logging. Collaborated with writers/engineers on technical accuracies.

1993 - 1996 ART DIRECTOR – Scott Ross Ltd., Glenview, IL

Concept and execute design solutions for rapid paced ad agency, including rough

layouts, presentation and final art delivery. Tasks varied from ad layout, illustration,

editorial work, package design, photo retouching to presentation preparation.

Upgraded company archives to new digital filing system.

CLIENTS (short list) -

Humana, AT&T, TransAmerica, KidSnips, Silver Mine Subs, Century Tile, MidAmerica

Bank, Elmhurst City Centre, Lipton, Old Second Bank, Metro Storage, NAPA Auto Care,

La Preferida, Cadillac, Howe Barnes Investments, Wyndemere Sr. Living, Cottage Hill

Diamonds, Gardetto’s

EDUCATION -

American Academy of Art, Chicago, IL, Advertising Major, Fine Art Minor

Elgin Community College (ECC), Graphic Design, Computer Programming

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